Welcome to ConnectIn Sydney
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The Convergence of Sales and Marketing Olivier Legrand, Managing Director & VP, APAC & Japan, LinkedIn
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Welcome to ConnectIn Sydney
- 1. #ConnectIn16 14th July, 2016 Four Points by Sheraton Darling Harbour
- 2. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 TOPIC TITLE HERE Olivier Legrand Managing Director Asia-Pacific and Japan LinkedIn
- 3. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 1. Sales and marketing can own the buyer’s experience 2. Content helps prospects navigate a complex buyer's journey 3. Data and insights enable a buyer-centric experience The Convergence of Sales and Marketing
- 4. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 500+ Attendees Are in a Director position or above 31% 50:50 Sales: Marketing Overview of members in attendance
- 5. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 You have vast and important networks 413K Connections 33% Director & Above Connections 33% of Connections outside your Country
- 6. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 But you can expand your networks further by connecting with others at the event Currently, only 37% of you are connected to attendees from at least 2 other companies
- 7. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Earliest Adopter Tim Courtright Most Popular Layal Mansour Most Connected Max Bonpain Most Endorsed John Smibert
- 8. #ConnectIn16 14th July, 2016 Four Points by Sheraton Darling Harbour
Hinweis der Redaktion
- <Insert Personal anecdote around sales and marketing experience> Welcome to ConnectIn My Nam is… Today – First time globally - Convergence We normally …Brand Connect / Sales Connect Internally we spend a meaningful amount of time… Change in buyers journey – Internet / mobile / search… Chose Sydney…Allignment ….Progressive audience Personally connect with the theme Today’s theme CLICK
- Key themes: How sales and marketing collaboration enables brands to own the buyer’s experience How agile content and a contextual environment helps prospects navigate a complex buyer's journey Data and insights to help you put a buyer-centric experience into reality today Segue: Speaking of insights we already know quite a bit about the people in the room today from your member profiles
- We have over 500 people in the room today. A 3rd of which are director level or above - so we have a senior audience in the room We have an even split between sales and marketing professionals - so we have good balance between the 2 x functions
- We also know about who you are connected to: In this room we are connected to over 400,000 professionals Not surprisingly a 3rd of which are Director level or above – so we are connected to almost 150,000 senior professionals A 3rd of which are also outside of Australia so we are also a globally connected group
- The majority of you however are only connected to delegates from 1 or 2 companies… Today is a great opportunity to expand your networks, so please use the breaks and drinks to network and make new connections with your peers. Segue: So what can we look forward to today?
- Earliest Adopter – The first person to sign up and create a profile on LinkedIn -Tim Courtright – Executive General Manager Sales at Veda (member number 17,978) Most Connected– The person with the most 1st degree connections Max Bonpain - Digital Business Manager Telstra Most Popular– The person whose profile was viewed the most in the past 30 days Layal Mansour – Owner The Real Estate Gift Shop Most Endorsed – The person with the most total endorsements John Smibert - Manager and Facilitator Strategic Selling Group