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Talent Connect Australia - Danielle Bond & Tim Grogan "Using Talent Brand to Differentiate, Target and Win with Top Talent"
1.
2. Using Talent Brand to Differentiate,
Target and Win with Top Talent
Tim Grogan
Head of Solutions - APAC, LinkedIn
@tgrogan
Danielle Bond
Head of Marketing & Communications, Aurecon
@DanielleBond16
4. StrategicStrategic
Social Recruiting is Enabling Organizations
Emerging
Foundational
Traditional
People Talent
Reactive
Transactional
Recruitment
High Cost
Quantity = Active
Proactive
Sourcing & Branding
Efficient & Effective
Quality = Passive
Emerging
Foundational
Traditional
4
6. -Harris Interactive UK
225 human resource managers and 2,035 employed adults
“47% of workers say that a company's
online reputation matters as much as
the job offer.”
6
8. 1 The highly social, totally public version of your employer brand
incorporating what talent thinks, feels, and shares about your company as
a place to work
2 A significant asset for both hiring/retaining great talent and promoting
your corporate image to the market
noun
Talent Brand
9. “What HR Must Learn from
Marketing”
By Kevin Martin from
i4cp | February 27, 2013,
Issue 567
The power of marketing
10. Influencing Your Talent Brand on
LinkedIn
Danielle Bond
Head of Marketing & Communications, Aurecon
@DanielleBond16
12. 12
Five Steps to Crafting a Highly Strong Talent Brand
lnkd.in/gettheplaybook
13. 13
Five Steps to Crafting a Highly Strong Talent Brand
Be real
Be personal
Be brave
Be consistent
Set your goals
Start at the top
Share compelling
data
Bring partners to
the table
STEP 1
Get Buy-in
Audit existing
materials
Do your research:
who, what, when,
where & how
STEP 2
Listen and
Learn
STEP 3
Craft your
Approach
Use Talent Brand
Index to prioritize
STEP 5
Measure and
Adjust
STEP 4
Promote and
Engage
Upgrade profiles
(yours/team’s)
Leverage your
employees’
presence via Work
with Us
Brand via Jobs
Build out your hub
– Company and
Career Pages
Use targeted status
updates and APIs
to engage
Hinweis der Redaktion
Your Employee Value Proposition is:The attributes that you most want associated with yourcompanyEmployer Branding is:The delivery of your Employee Value Proposition acrossevery communication touch point both internal andexternal