The document provides 15 tips for small businesses to improve their networking on LinkedIn. It recommends optimizing your profile with a photo, headline, and summary to make yourself credible. It also suggests using your existing network to find and connect with new contacts on LinkedIn through searching, groups, and introductions. The tips emphasize engaging with your connections by participating in groups, sending messages, and following up on in-person meetings to build your professional network.
9. Put a face to the name
Members with profile photos are more than 7x
more likely to be found in searches
10. Create a crisp, punchy headline
Highlight what makes you different, speak directly to your
audience, and use keywords to be found in LinkedIn search
17. Define your goal
Determine the core attributes of the people youâre searching for.
For example, 5+ years marketing experience and currently working
in the software industry.
18. Search on LinkedIn
Search using keywords that illustrate what
type of connection youâre looking for
24. Leave the
office
Get out of the building and
network in person â itâs hard to
beat old fashioned handshakes.
Remember to close the loop after
meeting new contacts by reaching
out on LinkedIn.
Online works well, but donât
forget toâŠ