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Runnings SEO on shoestring budget by Yauhen Khutarniuk
1.
Yauhen Khutarniuk Head of
SEO at Link-Assistant.Com @LinkAssistant Facebook.com/linkassistant
2.
Running SEO on shoestring
budget
3.
4.
5.
6.
7.
8.
Educate yourself
9.
Webmaster Resources Search Engine
Optimization Starter Guide (by Google) http://bit.ly/1X4pzh1 Webmaster Guidelines (by Google) https://support.google.com/webmasters/answer/35769 Google Webmaster Blog http://googlewebmastercentral.blogspot.com/
10.
11.
KEI = SV2/CSV
– search volume, C - competition
12.
Relevancy Impressions Competition Intentions
13.
14.
Test keywords
15.
Get PPC coupons
16.
Google Analytics Google webmasters
tools Bing webmasters tools Giveaways
17.
Optimize pages
18.
Title tag Meta description H1
tag Image alt tag Body text
19.
Build links
20.
21.
22.
statscrop.com
23.
Website analysis tools http://whoisbucket.com/ http://www.statscrop.com/ http://www.similarweb.com/ http://www.whoismind.com/ http://pressaboutus.com/ http://webstatsdomain.org/ http://tools.pingdom.com/ http://seohunt.biz/ http://network-tools.com/ http://builtwith.com/ http://www.freewebsitereport.org/ http://www.whoishostingthis.com/ http://dndetails.com/ http://www.seoheap.com/ http://www.reviewoursites.org/ http://www.w3snoop.com/ http://pandastats.net/ http://mostpopularwebsites.net/ http://www.hupso.com/ http://webtarantula.com/
24.
Get directory listings
25.
Low quality phpLD
directory
26.
directorycritic.com
27.
Contribute to community
28.
Blogs Forums Q&A websites Social media
29.
Requests to find
niche forums • “ranking factors” inurl:forum • “link building techniques” “powered by phpBB” • “local seo” “Powered by vBulletin” Collection of sample queries: http://bit.ly/1KnhdNO
30.
Google Alerts
31.
RSS Feeds
32.
33.
SEO SpyGlass –
seospyglass.com
34.
BuzzBundle – buzzbundle.com
35.
Optimize workflow
36.
37.
Follow trends
38.
Thank you!
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