Google's Hummingbird Update: What You Need to Know

GOOGLE‘S
HUMMINGBIRD

UPDATE

www.link-assistant.com

Facts about Google’s
Announced
September 26





Was released
approximately a month
before or even earlier


Affects
queries

of search

Hummingbird
is
a
penalty-based
update!


You won’t get
’!

Aimed at actual meaning
of the query


Aimed at conversational
queries (mobile/voice
search)

You need to
adapt keywords
for
queries.

Because people
tend to use
them for search.

Especially for
mobile voice
search.

Users choose longer, questionlike types of phrases:





…
…
…

Thus, Google can no
longer rely on keywords
only. The result depends
on the
, which

can be:


1. The user wonders "How old is
Miley Cyrus?", so...
2.The user wants general
information about Miley Cyrus, so...
3. The user will find that info
in Miley Cyrus biography


1. The user looks for "What is the
official website of waec", so...
2. The user wants to get to WAEC
website, so...
3. The user needs results
for WAECDIRECT, WAEC and
West African Examinations
Council


1. The user looks for "Where is the
nearest Starbucks", so...
2. The user wants to locate and visit
the nearest Starbucks, so...
3. The users will find it
using Starbucks locator

 Determine
people are likely to
use when searching for your
services
 Classify them into
.


 Make sure your content
covers
.
 To cover informational
queries, create
.



queries are your brand
name, your product name, the
name of your site, etc.
 What often helps you rank
higher for your brand keywords
are
on thematically relevant
resources.

 For
, use
appropriate keywords in your
content, for example “hire Jason
C. – a web designer from Sydney”

just as
they are. For the rest of
conversational terms, use their
shorter equivalents.

Have some coffee,
and we’ll tell you more!

Google shows search results not only
for the exact phrase the user typed
in, but for other theme-related terms.

 Expand your keyword
research
 Focus on synonyms
and co-occurring terms
 Diversify your content

To see which search terms Google
considers synonymous, pay attention to
related keywords,
acronyms or spelling variants of your
keywords highlighted in search results:


Expand your synonyms list
with the
to your
website (check your
site's Google Webmaster
Tools and Google Analytics).

Tap into
for
relevant keywords ideas:


you can get LOTS of
synonymic keyword IDEAS
using Rank Tracker with its
18 keyword methods of
keyword research.


If your website (1) is mentioned on
websites A, B and C together with
your competitors (2, 3 and 4), for
Google the 4 websites become
associated:

And if the competitors are
already authoritative in your
business niche, your site
now also seems a
for
Google.

 Identify your top
competitors (the leading
niche representatives trusted
by Google)
 Make sure your brand gets
mentioned alongside with
them


 Perform a Google search for
"Top 10 [the generic term for
your biz]…", etc.
 Reach out to the
publisher and ask them to
put you on the list.


 Search for other competing
brands ranking high for your
keywords
 Reverse-engineer
competitors' backlink
profiles


Use SEO SpyGlass for quick
analysis of a competitor's
backlink profile.

Because it’s high time
you re-consider your
anchor texts!


still relies on backlink anchor
texts

The famous example is
Adobe.Com that (still!) ranks
for "click here" solely due to
the anchor texts in its links.


 Optimize the anchor texts of internal
links for semantically relevant
keywords
 Check external links' anchors to
make sure they are relevant enough
 Surround the links with
keywords and their synonyms.


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Quite likely, that the new,
relevancy-focused algorithm
will make Google
to
your target users.

 See what types of search results
appear on Google for your main
keywords
 Consider the possibility of getting a
Google+ Local listing
 Optimize your images for Google
Images
 Make videos and optimize them for
YouTube

 Use Google+ for Google authorship,
get listed in Freebase to increase
your chances of hopping on the
Knowledge Graph
 Implement schema on your site
Use Schema.org markup for Videos,
Structured Data Markup
Helper, Structured Data Testing Tool


To read the full
Hummingbird Guide,
please follow this

Image credits
White-necked Jacobin
Schaars with Luis Suárez
Pic by Phil Campbell
Pic by Niccolò Caranti
Pic by Alan Levine
Pic by Paolo Mazzo
Pic by Johnath
Pic by Michael Gil
Pic by Samuel John
Pic by Carlos Luna
Pic by Kevin Dooley
Pic by Howard Lake
Pic by AnnCam

Google's Hummingbird Update: What You Need to Know

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Google's Hummingbird Update: What You Need to Know