Business Communication Skills - Linguarama 2014

marcus evans linguarama
Language Training for Professionals

Global
Communication Skills
Specialist Group Programmes 2014

Function-specific English language courses for:
PROFESSION SPECIFIC AREAS
n Marketing
n Lawyers
n Legal Drafting
n Project Management
n Key Account Management
n Corporate Communications
n Human Resources
n Assistants/Secretaries
n Chief Financial Officers
n Finance
n Purchasing
n International Sales and Sales Management
n International Auditors
n Medical Professionals
n Diplomats and Public Service Officials

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BUSINESS COMMUNICATION SKILLS
n Writing Skills
n Meetings and Negotiations
n Presentations
n Professional Telephoning and Email Writing
n Effective Networking
INDUSTRY SPECIFIC TOPICS
n The Energy, Oil and Gas Industries
n The Insurance Industry
n The Pharmaceutical Industry

www.linguarama.com

English for Marketing
Why should you attend?
In today’s global economy, multi-national companies continue to expand their
exposure through complicated and diverse marketing campaigns. To be successful,
marketing strategies need to be tailored to a global marketplace as well as having to
reflect differences in local markets. As a result, marketing campaigns require a much
higher degree of international co-ordination to ensure that corporate, product and
brand values are seamlessly aligned. Considering that many campaigns are planned,
co-ordinated and even launched in English, it is becoming imperative for International
Marketers to have a strong grasp of Marketing-related English. From planning
campaigns to negotiating supplier contracts, excellence in English has become
an invaluable skill.

Turning Theory into Practice
Key in our series of Specialist Group Programmes, this course encourages participants
to share ideas and experiences in order to facilitate the development of communication
skills in relevant marketing situations and contexts. The programme will be based
around the needs of the participants, developing language skills through discussion,
role-plays, presentations, vocabulary development, language analysis, negotiation
practice all in the context of the core functions of a Marketing Professional.
Practical language skills will be developed in the following contexts:
Understanding the Language of Marketing
n Discussing the marketing mix
n Applying a marketing process
n Designing a marketing plan
n Analysing strategies and objectives
n Conducting market research
Knowing the Customer
n Examining positioning strategies
n Evaluating customer research
n Drafting consumer questionnaires
n Understanding the consumer
n Discussing trends in B2B & B2C

Conducting Effective Marketing Campaigns
n Presenting a marketing campaign to clients and stakeholders
n The language of persuasion
n Evaluating campaign results
Analysing Marketing Case Studies
n Coca Cola
n Dr Martens
n The Coffee Company
n Presenting your company case studies
Functional language
n Debating marketing and brand trends
n Negotiating with clients, suppliers, stakeholders
n Facilitating meetings effectively

Benefits to you:

n Improving your English language skills in a variety of marketing contexts
n Developing your ability to communicate technical marketing terminology
in English
n Benchmarking your knowledge with other marketing professionals
n Improving the skill and speed at which you read marketing documents
n Discussing marketing case studies
n Perfecting your skills in presenting marketing campaigns in English to be more
persuasive and effective
n Building on your skills in designing marketing plans and campaign documents
in English
n Increasing your confidence when dealing with clients, suppliers & colleagues
in English face-to-face, on the phone or in writing
n Fast tracking the development in your overall language ability

Who should attend:
Marketing professionals working in international marketing consultancies or multinational companies, who deal with international clients or collaborate on marketing
campaigns with colleagues in English.

The Use of English in Marketing Communications
n Assessing the use of English in advertising
n Discussing sales performance
n Writing promotional copy
n Analysing the role of direct marketing
n The language of e-marketing

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Location: Stratford-upon-Avon - 5 day course, Monday – Friday
Course Starting Dates: 10/02, 07/04, 21/07, 18/08, 15/09, 24/11
Course Fee: € 1775
Enrolment Fee: € 135

www.linguarama.com

English for Lawyers
In todayÛs globalised marketplace, companies are increasingly working internationally.
Exposure to foreign legal systems and legislative processes is becoming commonplace
and international lawyers are now required to communicate successfully in English
using the appropriate legal language and terminology. Due to the international nature
of legal work, a lawyerÛs ability to understand and communicate complicated legal
processes and legislation in English is an invaluable skill providing a competitive
advantage when operating in an international environment.

Discussing Case studies
n Examples of language used in breach of contract
n Focus on property disputes
Legal Language in Practice
n Approaching the distribution agreement
n Actively addressing the property dispute


Examining Authentic Cases
n Experiencing a visit to Old Bailey or Royal Courts of Justice
n Conducting active analysis of cases
n Analysing and debating written judgements

skills in relevant Legal situations and contexts. The programme will be based around
the needs of the participants, developing language skills through discussion, roleplays, presentations, vocabulary development, language analysis, negotiation practice
all in the context of the core functions of a Legal Professional.

Language Development
n Correct use of job-specific vocabulary
n Grammar review
n Developing your fluency
n Accurate reading comprehension of case studies & legal drafts

Understanding the International Legal Systems
n The background of the English legal system
n Developing presentation skills to present core concepts of your countryÛs
legal system
n Understanding English terminology within the judicial system
Fundamentals of English in Contracts
n Understanding the nuances of English in contracts
n Principles of drafting contracts
n Applying the appropriate contractual terms
n Interpreting English legal contracts
n Using and understanding legal collocations
n Successfully drafting contract clauses in English
n Negotiating contract terms in English
Developing English Writing Skills in Documents
n Applying appropriate English in written letters of advice
n Mastering the correct functional language
n Examining forms of advice and recommendation
n How to maintain consistency
n Maximising the effect of concise English
n Recognising the merits of archaic vs modern language

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Benefits to you:
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Improving your English language skills in a variety of legal contexts
Developing your ability to communicate technical legal terminology in English
Benchmarking your knowledge with other legal professionals
Improving the skill and speed at which you read legal documents
Discussing case studies and presenting cases in English to be more persuasive
and effective
n Building on your skills in drafting legal letters, contracts and reports in English
n Increasing your confidence when dealing with clients & colleagues in English
face-to-face, on the phone or in writing

Who should attend:
Lawyers working in international law firms or multi-national companies who deal
with international clients or discuss legal issues with colleagues in English. Lawyers
moving into roles involving work on an international basis.
Location: London - 5 day course, Monday - Friday

www.linguarama.com

English for Legal Drafting
Why should you attend ?
Traditional legal language has developed in such a way that most legal documents
are incomprehensible to laymen and sometimes even to qualified lawyers. There are
now, however, moves to reform legal language in order to make legal writing clearer
and to make legal documents more useful to clients and colleagues. Non-lawyers
expect to be able to understand what they sign and judges criticise and penalise poor
drafting. This course aims to show that it is possible to express and explain complex
ideas and arguments simply and clearly.

This course looks at how legal English has developed in the past and at the current
efforts to improve and simplify it. It encourages participants to analyse their own
written work and helps them to improve their writing in terms of structure, style,
grammatical accuracy and choice of vocabulary. The programme will be based
around the needs of the participants, through a series of written tasks, with regular
feedback and discussion of current trends in legal drafting.
The course will focus on the following areas:
The structure of a typical commercial contract
n Layout and design
n Standard clauses
n Use of bullet points and tabulation
n Provisos
Punctuation for legal drafting
n Capital letters
n Commas, colons and semicolons

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Use of Connectors
Antiquated words
Common legal pairings
Foreign words
Legalese and jargon

Benefits to you
n Improving the speed and skill with which you
draft legal documents
n Making your documents more user friendly
n Expanding your range of typical contract vocabulary
n Benchmarking your knowledge with other
professional lawyers
n Individual feedback on your specific drafting

Who should attend ?
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Lawyers from law firms
Lawyers from international legal departments
Paralegals
Legal assistants
All those involved in the drafting and amending of legal contracts

Location: Linguarama London, in the heart of the City
Duration: 3 day course, Monday - Wednesday
Times: 09.15 – 12.15 and 13.45 - 17.15
Course Starting Dates:
10/03, 19/05, 13/10
Group size Maximum 4
Fee: € 1775

Grammar of contract drafting
n Standard word order
n Nouns instead of verbs
n Use of modal verbs
n Overuse of the modal verb ÚshallÛ
n Prepositions

Please note:
This course can be provided as Individual Training.
A tailored course can also be delivered in– house at your
company premises. Please ask for details

Clarity
n Paragraph and sentence length
n Negative structures
n Elegant variation
n Wordiness and redundancy

Contract Vocabulary
n Fixed Collocations
n Differences between American and British English

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www.linguarama.com

English for Project
Management
In todayÛs global economy, the responsibility for managing complex projects and/or
becoming integrated into departmental or cross-functional project teams increasingly
means working with spoken and written English. Project managers need the ability to
communicate confidently with and understand colleagues, clients, suppliers and
stakeholders at all levels of project responsibility. An understanding of the English
language relating to project management theory, methodology and application is
therefore essential.

to share ideas and experiences in order to facilitate the development of
communication skills in relevant project management situations and contexts. The
programme will be based around the needs of the participants, developing language
skills through discussion, role-plays, presentations, vocabulary development, language
analysis, and frequent group and individual feedback - all in the context of the core
functions of project management.
English for Project Management is designed to develop and practise the language
and skills required to manage projects in an international business context. There will
be a focus on delivering the English language skills necessary for people
management in order to ensure successful control and delivery of projects. The
course is driven by practical experience and relevant industry case studies making our
English for Project Management training dynamic and applicable.
Methodologies, tools and techniques of managing a project
n English for Effective planning and realistic scheduling
n Understanding project control and reporting systems in English
n Applying English to appropriate project management methodologies and
techniques
n Using English to provide clear roles, responsibilities and accountabilities
n English in change control
n Network Diagrams
Effective Communication
n Project reporting in English
n English for managing and informing internal and external parties involved in the
project – clients, committees, boards and sponsors
n Language for meetings and negotiations
n Language for presenting information
n Using English to communicate with remote teams

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The Principles of Project Management
n Discussing what constitutes a project and what makes a successful project
n Setting clear project objectives, goals and specifications in English
n Using English to improve your contribution and effectiveness within a project team
n Understanding why projects so often fail
Managing the People
n Building and managing successful project teams and working relationships in
English
n Discussing and defining the role and skills of the project leader
n Language for motivation and for creating and contributing to a positive team
culture
n Delegating with confidence in English
n The language of managing conflict and difficult situations
n Planning and contributing to effective meetings in English
n Developing your language and interpersonal communication skills
Language development
n Grammar clinic
n Tense Review
n Project management vocabulary review
n Fluency development

Benefits to you:

n Improving your English language skills in a variety of project management contexts
n Developing your ability to communicate technical project management
terminology in English
n Benchmarking your knowledge with other project managers
n Discussing case studies
n Increasing confidence when using English
n Fast tracking the development of your overall language ability
n Developing language skills applicable across functions and responsibilities and key
to the progression of your career

Who should attend:
Project Managers wishing to improve their English in order to communicate
effectively with clients, suppliers and colleagues in English face to face, on the
phone or in writing.
Location: Cheney Court - 5 day residential course, Monday - Friday
Course Starting Dates: 17/02, 12/05, 20/10, 01/12
Course Fee:
includes full board accommodation at our Residential Training
Centre Cheney Court

www.linguarama.com

English for Key Account
Managers
In this rapidly changing market place, it is essential for companies to acquire and
then retain the clients that are most important to them. Key Account Management
and the development of key accounts is vital to an organisationÛs success. Very often
key account management involves multiple relationships with people of different
nationalities: English is the key language for creating and maintaining long-term
business relationships.


One of our Specialist Group Programmes, ÚEnglish for Key Account ManagementÛ
encourages participants to develop their language skills by sharing ideas and
experiences in relevant key account management contexts. The course will be based
role-plays, presentations, vocabulary development and language analysis all within
the context of key account management.

What is Key Account Management
n The profile of a key account
n Selling and account management – the difference
n Role and responsibilities of the account manager
n Identifying key accounts
Customer Profile and Position
n Understanding customer needs
n English for asking appropriate questions
n Techniques for effective information gathering in English
Planning a Key Account Strategy
n Carrying out a SWOT and PESTLE analysis of your key account
n Carrying out a SWOT and PESTLE analysis of your competitors
n Looking at where major areas of impact can be addressed
n Differentiating your offer

From Relationship to Partnership
n Communicating effectively with key accounts
n English for socialising
n Cultural considerations
n Forecasting and predicting
n The elements of persuasion
Teamwork to Support Key Accounts
n Planning how to support your key accounts
n Identifying and overcoming internal barriers that prevent quality
n Motivating staff with a positive team culture

Benefits to you:

n Improving your English language skills in a variety of key account management
contexts
n Developing your ability to communicate effectively and persuasively with key
accounts
n Benchmarking your knowledge with other key account managers
n Discussing and sharing experiences and strategies with other professionals
n Building on your skills in presentations, meetings and negotiations
n Increasing your confidence when dealing with clients and colleagues in English

Who should attend:
Professionals involved in the development and management of key accounts, who
deal with international clients and who wish to advance their practical English
language skills in a key account management context.
Location: Stratford upon Avon – 5 day course, Monday - Friday
Course Starting Dates: 24/02, 05/05, 07/07, 11/08, 08/09, 13/10, 01/12

Relationship Management
n Influencing and negotiating with multiple contacts
n Networking with your account
n English for effective meetings
n English for effective presentations
n Giving advice and making recommendations

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www.linguarama.com

English for Corporate
Communications
In a competitive global marketplace and in the face of increasing business pressures,
it has never been more important to communicate effectively with external and
internal audiences. Successful communications are increasingly central to the
management of an organisationÛs reputation in all its forms. TodayÛs communications
professionals and PR managers increasingly need to be able to use spoken and
written English competently and confidently. Whether it is to explain ideas and
strategies to stakeholders or to bring staff onboard through a period of change,
excellent English skills allow you to communicate directly with your audience
ensuring maximum impact for your message.

to develop their language skills in relevant corporate communications and PR
situations and contexts. The interactive programme is designed to develop and
practise the language and skills required to communicate effectively in a range of
international business contexts. Our highly experienced trainers ensure that the
programme will be based around the needs of the participants, developing language
skills through vocabulary development, language analysis, grammar reviews,
discussion, role-plays, presentations and frequent group and individual feedback.

The Key to Effective PR and Communication Programmes in English
n How to organise and clarify your message in English
n Using English language persuasively with colleagues
n Discussing how to identify your key audiences and understand their needs
n Using English in the media
Developing Corporate Communications
n Discussing the elements of a corporate communications programme
n Dealing with the press in English
n Role-playing interviews in specific situations e.g. disaster / recovery / crisis
n Analysing case studies
Effective Media Relations
n Understanding the media and their needs
n Taking control of media situations and interviews
n The key to writing and presenting successful press releases

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Crisis Management
n Anticipating and handling issues and situations in English
n Crisis and issues management in English
n Improving external relations and enhancing your organisationDs reputation
Practical Application
n Filmed role plays with analysis and feedback assessment
n Applying your knowledge through practical case study analysis
n Building skills to gain the most from effective media relations
n Individual and group feedback
n Vocabulary for Corporate Communications
n Grammar clinic
n Tense Review

Benefits to you:

n Improving your English language skills in a variety of corporate communications
and PR contexts
n Discussing the communication strategy-building process with other professionals
and how you can apply it to your communication scenarios
n Increasing confidence when using spoken and written English
n Improving key English skills to gain the most from effective media relations
n Benchmarking your knowledge with other project managers
n Developing practical corporate communications tools that you can immediately
use in all aspects of your role
n Practising applying your skills with feedback from our trainers and your peers
n Fast tracking the development of your overall language ability

Who should attend:
Those with responsibility for planning and executing corporate communications and
PR campaigns and who wish to advance their practical English language skills in a
corporate communications environment.
Location: Cheney Court - 5 day residential course, Monday – Friday
Course Starting Dates: 17/03, 02/06, 04/08, 06/10, 17/11
Course Fee: includes full board accommodation at our Residential Training
Centre Cheney Court

www.linguarama.com

English for HR
In todayÛs globalised marketplace, companies are increasingly looking to improve
the efficiency of core HR practices right across the spectrum. Recruitment and
retention processes; talent management; training and development processes; these
areas are becoming more and more centralised. To facilitate this change, HR
Professionals not only need to become skilled at understanding all HR processes, they
need to understand how to communicate specific HR terminology and methodology
in effective business English.

skills in relevant Human Resources situations and contexts. The programme will be
based around the needs of the participants, developing language skills through
discussion, role-plays, presentations, vocabulary development, language analysis,
negotiation practice all in the context of the core functions of an HR Professional.
Understanding the Role of HR
n The concept of the company organigram in English
n Facilitated discussion about place and role of HR in your company/country
n Staff planning
n Succession planning
Enhancing Recruitment Processes
n Advertising for maximum ROI accurately in English
n Establishing objectives and pre-planning
n Identifying the best candidates through effective CV screening
n Interviewing approaches and techniques: recruitment, exit interviews
and critical incidents
n Establishing terms and conditions of service in English
n Introducing successful Induction processes
Achieving an Empowered and Motivated Workforce
n Improving staff motivation through effective use of appraisal systems
n Conducting constructive appraisal interviews
n Constructing staff development plans
n Negotiating performance based salaries: the win-win scenario
n Providing 360° feedback for maximum effect
n Using Emotional intelligence in conflict management
n Conducting targeted employee surveys
Successful employment practice
n Analysing cultural aspects of employment
n Assessing the challenges of employing globally
n Determining conditions of service
n Formulating employment contracts in English
n Monitoring employeesÛ conduct

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Implementing Corporate Wide Training Strategies
n Conducting corporate needs analysis
n Developing a strategic corporate wide training plan in English
n Developing a consultancy approach to sell the strategy in the organisation
n Implementing the strategy
n Applying project management tools for planning
The Art of Downsizing/Rightsizing
n Managing change and resistance to change
n Developing consultation processes and collaborative relationships
n Handling the redundancy process
Mergers and Acquisitions
n Identifying corporate culture
n What to do when cultures clash
n Successfully integrating HR processes and systems
n Introducing job rotation
n Grammar review
n Tense review
n Vocabulary development
n Persuading, presenting, negotiating, questioning techniques, influencing skills,
expressing opinions

Benefits to you:
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Improving your understanding of all HR processes
Developing your ability to communicate technical HR terminology in English
Benchmarking your processes with other HR professionals
Advancing your English oral and writing skills in expressing business arguments
in an HR context

Who should attend:
HR Professionals needing to improve their ability to communicate in English on
HR related issues and needing to develop a better understanding of HR terminology
in English for improved results.
Location: Cheney Court – 5 day residential course, Monday - Friday
Course Starting Dates: 13/01, 24/02, 28/04, 09/06, 30/06, 04/08, 18/08, 08/09,
29/09, 27/10, 17/11, 01/12
Centre Cheney Court

www.linguarama.com

English for PAs
and Secretaries
In todayÛs business world, where even small companies are working internationally,
the role of Personal Assistant/Secretary requires the ability to communicate effectively
in English, either internally with colleagues or externally with clients or suppliers.
Increasingly there is a need for Personal Assistants and Secretaries, who are in charge
of their managerÛs agenda, to be able to make arrangements, organise meetings,
write emails and letters, take minutes – all in English, the language of international
business. They need to communicate with colleagues, clients and suppliers in English
which is clear and well-structured. Improving your communication skills in English will
enable you to perform your role more effectively and to help your colleagues more
efficiently.

to develop their language skills in situations and contexts relevant to their
professional work. The programme will be based around the needs of the
participants, developing language skills through practical application, vocabulary
development, language analysis, active listening practice, relevant role-plays and
frequent group and individual feedback. Participants will also discuss the Cultural
Aspects of their roles and of dealing with people from many nationalities.
The Role of the PA/Secretary
n Defining and developing the role of the PA/Secretary
n Describing the most important challenges & how to overcome them
n Planning for development
Effective Communication
n Interacting with others
n Defining and developing the role of the PA/Secretary
n Relevant vocabulary for different company functions (HR/Finance etc)
n Making plans and diary arrangements
Dealing with visitors
n Welcoming, Introductions and Greetings
n Making small talk
n Checking and clarifying arrangements
Organising a conference or event
n Planning the event
n Writing to participants and delegates
n Circulating information
n Collating requirements
n Clarifying requirements – ordering equipment
n Dealing with the Venue – precise and clear instructions
n Complaints and apologies

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Communicating in writing
n Emails and short notes
n Formal and informal letters
n Report writing
n Diplomatic language
n Clarity and conciseness
n Summarising and concluding
n Taking minutes of a meeting
n Writing up the minutes
Telephoning
n Simplicity and clarity
n Pronunciation
n Making suggestions and proposals
n Taking notes and messages
n Using your voice effectively
Practical application
n Relevant role-plays and practice
n Sharing ideas and experiences with others
n Discussion of Cultural factors when dealing with other nationalities

Benefits to you:
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Improving your English language skills in contexts relevant to your role
Recognising the key functions of your role
Receiving individual feedback on your language skills
Perfecting your skills in English to be more effective and efficient in your job
Building on your skills in preparing meetings, business trips, conferences
and other events
n Increasing your confidence when using English with visitors and colleagues

Who should attend:
Personal Assistants and Secretaries who need to improve their English skills to work
more effectively and efficiently in an international environment.
Location: Stratford-upon-Avon – 5 day course, Monday - Friday
20/01, 17/03, 14/04, 26/05, 07/07, 4/08, 15/09, 13/10, 10/11
Course Fee: £1775
Enrolment Fee: £135
Location: London – 5 day course, Monday to Friday
Course Starting Dates: 06/01 10/02, 10/03, 07/04, 19/05, 16/06, 14/07, 11/08,
08/09, 06/10, 03/11, 01/12

www.linguarama.com

English for Chief
Financial Officers
Why should you attend ?
TodayÛs Chief Financial Officer (CFO) is at the heart of a modern organisation. The
role of the CFO is central to the day-to-day successful operation of the company.
Financial skills and analytical capabilities remain fundamental requirements of the
CFOÛs role. Following the credit crunch and the financial downturn, however, the
new CFO has had to learn a new set of skills and gain fresh insights into a range of
other more general company functions – such as strategic and operational risk
management, information, integration and strategy development. Thus the role of
CFO carries a heavy responsibility. Not only is it in charge of the financial wellbeing
of the company, but it has increasingly also become the natural home of other more
general and challenging subjects, such as corporate social responsibility and
sustainable development.

Fluency and accuracy in the English language is now a basic requirement, especially
for senior partners, directors, managers and upwardly mobile staff in any
internationally focussed company. In addition, CFOs must be capable of performing
extremely well in a number of internal and external settings. Board level interactions,
handling senior colleagues, dealing with shareholder questions, learning to tell
convincing stories about your companyÛs successes and the challenges of the sector
in which it operates, dealing with the media – these can now all be essential
functions for the CFO.
Practical language skills will be developed in the following contexts.
Understanding the role of the CFO

n The role of the CFO, and the relationship with the CEO, the Board and
shareholders. Presenting to investors and other stakeholders
n Supporting the management team in the development of strategy.
n Managing company processes
n Financial management
n Risk: identifying, recording and mitigating risk
n The relationship with government and regulators
n The changing role of the CFO
Buying and selling companies
n Mergers and Acquisitions
n Postmerger integration: common pitfalls
n The role of banks and other professional institutions
n Valuation methods
n Writing your Information Memorandum
Company startups
n Raising finance
n Dealing with the entrepreneur
n Sources of finance: angel investors, Private Equity, bank loans
n Writing your prospectus

Pure finance functions
n Reporting: management accounting/financial accounting
n Annual reports including company statements:
P&L account (income statement); balance sheet; cashflow statement
n The annual budget round
n Managing the budgeting process (internal negotiation)
n Internal reporting
n Capital expenditure
Commercial functions
n Supplier/Supply chain management
n Contracting specialist functions
n Outsourcing company operations
n Project appraisal: breakeven models, IRR models, hurdle rates
Sustainability and Corporate Social
n Responsibility
n Understanding national and international requirements
n Trends in legislation
Media relations
n Handling a press or TV interview
n Telling a convincing story of your companyÛs successes

Who should attend

n Senior professionals currently in a CFO position
n Senior professionals preparing to move into a CFO position
n Board level professionals or senior managers wanting to understand more about
the finance and risk functions in a variety of organisations Benefits to you
n Improving your English language performance by building confidence and skills
n Simulating advanced professional situations, such as Board‐level discussions, client
negotiations,interviewing
n Developing and consolidating financial language and terminology common in
finance and general management functions
n Reflecting on, and practising, discussions with internal and external partners
n Benchmarking your knowledge with other senior professionals
Location: London – 5 day course, Monday - Friday
Course format: This course is available in two formats
1 Group Training on Specific dates: Maximum Group size 4
Course Starting Dates: 19/05, 28/07, 20/10
Fees: € 1775 per week plus € 135 enrolment
2 Tailored Individual Training: One - to - one training
This course will include the elements above but will be
focused on the specific areas relevant to the participant
Course Starting Dates: courses can start on any Monday
Fees: € 3395 per week plus € 135 enrolment
Accommodation: we can recommend hotels near the London training centre
Please note: This course can also be delivered in‐house
at your company premises. Please ask for details.

linguarama

www.linguarama.com

English for Finance
In today's global economy, multi-national companies manage assets and financial
resources worth billions. As the global economy diversifies, so companies need to
become more effective in managing the financial health of subsidiaries in diverse and
complex international markets. In addition, global investors carefully analyse quarterly
financial reports and companies who communicate improved performance
successfully can expect further investment. As the global economy increases its
reliance on English as the global language of finance, so CFOs, Financial Controllers
and Financial Directors need to master their understanding of written and spoken
English within the context of their roles. Whether it is handling major shareholders
and investors or addressing the financial media at results time, excellence in English
has become an invaluable skill.

skills in relevant financial situations and contexts. The programme will be based
role-plays, presentations, vocabulary development, language analysis, negotiation
practice all in the context of the core functions of a Finance Professional.
Understanding the Vocabulary of International Finance
n Successfully presenting the business accounts
n Understanding the framework of the business cycle
n Describing accurately financial trends
n Assessing terminology associated with bad debt and debt recovery
n Analysing the vocabulary of recession and its implications
n Comparing American vs. British terminology – common mistakes
n Discussing currency variations and forms of money
Reporting Successfully
n Understanding the correct use of English within financial reports
n Drafting emails and letters to reflect financial events
n Discussing the terminology of takeovers and mergers
n Examining examples of company reports

Applying Role Plays
n Mastering the language of persuasion
n Expressing strong opinions and recommendations
n Successfully addressing Risk
Describing Company Performance
n Comparing Company performance quarter to quarter
n Describing and presenting company performance to investors and media
n Successfully addressing the future – financial uncertainty & financial projections
n Discussing the regulatory environment
n Finance Specific Vocabulary
n Grammar clinic
n Complex pronunciation
n Reading and interpreting the financial press
n Perfecting the language of lobbying and persuasion
n Developing effective written English

Benefits to you:
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n

Improving your English language skills in a variety of financial contexts
Developing your ability to communicate technical financial terminology in English
Benchmarking your knowledge with other finance professionals
Improving the skill and speed at which you read financial documents
Discussing financial case studies
Perfecting your skills in presenting financial reports and information in English
to be more persuasive and effective
n Building on your skills in drafting financial letters, emails and reports in English

Who should attend:
Financial professionals working in international consultancies, audit firms or multinational companies, who deal with international clients or discuss financial issues
with colleagues in English. Financial professionals responsible for presenting
financial information to international investors and the financial press.
Location: London – 5 day course, Monday - Friday

linguarama

www.linguarama.com

English for Purchasing
Managers
The role of purchasing makes a positive contribution to any organisation.
Increasingly, as purchasing becomes an international function, the role of English
becomes more vital. This programme has been designed to enhance participantsÛ
abilities to communicate in English in essential purchasing situations using
appropriate, clear and accurate English. It has been created specifically to meet the
needs of all those involved in purchasing at all stages of the process.

One of our series of Specialist Group Programmes, this course encourages
participants to share ideas and experiences in order to develop their
communication skills in relevant situations and contexts. The programme will be
discussion, role-plays, presentations, vocabulary development and language
analysis in relevant business contexts.
Business skills
n Presenting and explaining pivotal aspects of the purchasing role and key
processes
n Negotiating more effectively using a variety of negotiation tools in English
n Forecasting future demand and making predictions about trends
n Making sense of finance
n Fluency practice and vocabulary development
n Feedback on accuracy and pronunciation
The purchasing role within organisations
n Purchasing models
n Indirect/direct purchasing
n Purchasing/procurement
n Changing trends

Relationship management
n Communicating effectively with business partners
n Understanding and evaluating needs of suppliers, buyers, and internal customers
of the purchasing function
n Negotiating more effectively in English
n Analysing and measuring performance
Making sense of finance
n Financial and budget considerations
n Forecasting future trends

Benefits to you:

n Improving your English language skills in contexts relevant to your role in
purchasing and procurement
n Developing your ability to communicate information across sectors in English
n Benchmarking your knowledge with other purchasing professionals
n Building on your skills in presenting technical information and negotiating more
effectively in English

Who should attend:
Purchasing and procurement professionals working in international roles or
multi-national companies
Location: Stratford upon Avon – 5 day course , Monday - Friday
Course Starting Dates: 17/02, 28/04, 28/07, 06/10, 17/11
Enrolment: € 135

Competition
n Global factors
n Competitive advantages
Price and cost
n Influencing factors
n Outsourcing
Purchasing process
n Various stages of the purchasing process including analysis of theoretical models
of purchasing

linguarama

www.linguarama.com

English for International
Sales and Sales
Management
Few businesses can survive without an effective, highly-motivated sales force
with professional sales people driving sales and experienced management leading
them forward. With increasing globalisation, sales forces and management must
operate across national and cultural boundaries often using English as the common
communication tool. It is increasingly important for sales professionals to be able to
understand and communicate sales specific information with colleagues, clients and
prospective clients using clear and effective business English.

This course encourages participants to develop their language skills in situations and
contexts relevant to their professional work. The content will be based around the
needs of the participants, developing language skills through language analysis, role
plays and practice situations, vocabulary development and group and individual
feedback. Practical language skills will be developed in the following contexts:

Understanding the Language of Sales
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Discussing the structure, roles and responsibilities of the sales force
Characteristics of successful sales personnel
Cross cultural differences
Prospecting and pipeline management
Features vs. Benefits
Matching the sales cycle to the buying cycle

Effective Communications
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English language for sales meetings
Product presentations in English
Asking and answering questions effectively
Language of agreeing, disagreeing, persuading and influencing
Objection handling
Negotiating with prospects

linguarama

Telephone skills

n Calling prospects
n Using your voice effectively
n Simplicity and clarity

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Sales/Marketing specific vocabulary development
Grammar review
Fluency development
Pronunciation

Benefits to you:

n Perfecting your skills in English to be more persuasive and effective in sales contexts
n Developing your ability to communicate sales information in English
n Developing your ability to communicate your sales proposition both internally and
externally
n Sharing ideas with other professionals
n Fast tracking your overall English language ability
n Improving your English language skills for greater success in sales meetings and
negotiations
n Individual and group feedback on your language skills
n The opportunity for sales role-plays and practice with other sales professionals

Who should attend:
Sales staff, sales managers and directors who wish to improve their English language
skills in the context of sales.

www.linguarama.com

Effective English for
International Auditors
The role of the international auditor, internal or external, has never been more
important. The ability to communicate successfully in English in order to understand,
question, explain, discuss, warn, advise and report effectively is crucially important
when you are dealing with colleagues, suppliers or clients.
If you want to express yourself more rapidly, clearly, diplomatically and precisely, the
Effective English for Auditors course is for you.
Following the recent compliance reforms, the world of auditing has changed rapidly.
Recent international corporate scandals and financial failures have highlighted the
importance of the auditing process. To maintain a competitive edge in the current
economic downturn, multi-national companies need to:
1. lower the costs of their operations
2. deliver greater value to their customers.
The global economy is now reliant on English and, to help clients achieve their
objectives, auditors need to ensure that they understand written and spoken English
and that they can convey their meaning clearly and efficiently.

Turning Theory into Practical Language Skills
One of our successful series of Specialist Group Programmes, this Effective English for
Auditing course will boost your ability to understand and participate in discussions
and meetings about recent developments in the field of audit.
You will be encouraged to share your ideas and experiences of international audit
with participants from other countries and countries. The course will be designed
around the specific needs and objectives of each group, so that you will extend your
range of relevant language.
We will develop your language skills for practical use through discussion, role plays,
presentations, vocabulary development, language analysis and negotiation practice, all
in the context of the core functions of an international auditor. Areas covered include:
Understanding the Vocabulary of International Audit
n Auditing Principles
n International Standards of Auditing
n Sarbanes-Oxley Reporting
n Business Risk Management
n Corporate Fraud
n Mandatory and Voluntary Disclosure
n Challenges Facing Auditors in the IT Environment
n Corporate Governance and Ethical Standards

Applying Role Plays
n Questioning and Discussing Results and Performance
n Advising and Warning on Controls and Processing Systems Weaknesses
n Analysing and Presenting Cost Saving Opportunities
n Adopting Principles and Tools to drive Cost Reductions and Process Improvements
Company Performance
n Describing Company Structure
n Analysing and Presenting Financial Statements
n Reporting on Company Performance
n Measuring Audit Processes against Best Practice
n Audit Specific Vocabulary
n Grammar Clinic
n Complex Pronunciation
n Reading and Interpreting the Financial Press
n Perfecting the Language of Advising, Warning and Recommending
n Developing Effective Written English

Benefits to You
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Improving your English language skills in a variety of audit contexts
Developing your ability to use audit terminology in English
Benchmarking your knowledge with other auditors
Improving the skill and speed with which you read financial documents
Discussing and exchanging opinions on audit case studies
Perfecting your skills in presenting financial reports and information in English
Expressing yourself more persuasively and effectively
Building on your skills in drafting financial letters, emails and reports
Increasing your confidence when dealing with clients and colleagues
Sounding more credible when communicating face-to face, on the phone or in writing
Accelerating the development of your overall communicative competence

Who should attend?
Internal or external auditors in multinational companies, audit firms, international
consultancies and organisations who deal with international clients or colleagues and
who need to communicate more effectively on financial and management issues.
Location: London - 5 day course, Monday – Friday

Reporting Successfully
n Examining Company Reports
n Reporting Standards
n Writing Clear and Concise Audit Reports
n Drafting Emails and Letters to advise on Best Practice

linguarama

www.linguarama.com

English for Medical
Professionals
When it comes to practising medicine or nursing in English, Medical professionals
often have concerns about lacking English language skills hampering their ability to
communicate effectively with their patients. Our course has been designed with the
support of medical professionals (both practising doctors and nurses) and addresses
the question of effective, confident communication with patients, fellow doctors and
practice managers and staff.

One of the Linguarama series of Specialist Group Programmes, this course
encourages participants to share ideas and experiences in order to develop their
based around the specific needs of the articipants, developing language skills
through discussion, role-plays, presentations, vocabulary development and language
analysis in professional contexts. Practical language skills will be developed in the
following contexts
Professional skills
n First contacts, putting the patient at ease; Asking questions (medical history)
n Checking and clarifying (symptoms/diagnosis)
n Giving advice, reassuring
n Explaining processes and procedures clearly (treatment plans)
n Using colloquial terms
n Understanding different accents, talking to non-native speakers of English
n Dealing with difficult patients
n Giving bad news
n Accent reduction (clarifying pronunciation errors) where necessary
Vocabulary development
n Anatomy, health, illness
n Prescription/medication
n NHS – healthcare in the UK
n Healthcare systems in other countries
n DoctorsÛ surgeries/hospitals
n Private medical care
n Modern medical practice in my country
n General practice and responsibilities

Cultural skills
n Cultural factors in treating patients
n Culture and behaviour
n Recognising our own culture
n Adapting our behaviour
n The cultural iceberg
Benefits to you
n Improving your English language skills in contexts relevant to your role
within medicine
n Benchmarking your knowledge with other professionals
n Building on your skills in presenting specific cases in English
n Increasing your confidence when dealing with patients or practice/hospital
management or staff in English

Who should attend?
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Medical professionals
research groups

who
who
who
who
who

need to improve their English
plan to work internationally
use English regularly in their work
are planning to move to English speaking countries
are involved in international working parties and

Location: Linguarama Training Centre Stratford upon Avon
Course: 5 day course, Monday – Friday
Course starting dates: 17/02, 24/03, 05/05, 16/06, 07/07, 01/09, 13/10, 10/11,
01/12
Enrolment: € 135

n Fluency practice and vocabulary development
n Focus on effective communication between yourself and patients,
n Discussing issues with practice management and staff

linguarama

www.linguarama.com

English for Government,
Public Bodies and Diplomats
English is a key international language for inter-governmental relations, for NGOs
and for public bodies of many different types. The ability to contribute to meetings
and debates, chair meetings, persuade people to your point of view is an essential
tool for Diplomats, Government Representatives, Members of Parliament, Civil
Servants and those on international working parties – among many others.

Who is this course for?
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Diplomatic personnel
Government employees
International agency staff
Those working in international diplomacy
People engaged in international working parties
Those on fact-finding tours
All those working internationally in the public or NGO sector

This course will enable you to take part in meetings, discussions, debates, working
parties and information exchanges with confidence, fluency and persuasiveness. The
programme will develop language skills through discussion, role-plays, presentations,
vocabulary development, language analysis and frequent group and individual
feedback. There will also be many opportunities to participate in discussions and
debates with other professionals.
Aims and benefits of this programme
n To be more confident when using English in a diplomatic setting in order to help
create a professional representation of your organisation, party or country
n To develop the language to chair, participate in and conduct meetings and
discussions in an international environment
n To be able to use more appropriate diplomatic language during negotiations,
especially when resolving conflict
n To build on vocabulary used when discussing trade, business, economics, current
and foreign affairs
n To make clearer, more effective speeches and presentations on a wide range
of topics
n To develop language used when socialising and entertaining foreign guests
n To write clear and concise emails
The course will include topics from the following areas and will be based on the
needs of the participants of each group.
Effective communication
n Reporting back to colleagues with descriptions of complex international issues
n Introducing yourself, your function, your targets
n Describing the role and scope of your organisation, political group or
working party
n The language and procedures of meetings
n Taking part in complex negotiations
n Reporting adverse events, asking about implications, giving advice
n Introducing yourself, your function, your targets
International meetings
n Formal / Informal meetings
n Chairing a meeting
n Preparing opening statements
n Asking for input
n Giving opinions
n Listening to detailed discussions
n Responding to questions and suggestions
n Making effective speeches

linguarama

International negotiations
n Preparing your opening statement
n Stages of a negotiation
n Establishing your parameters
n Agreeing and disagreeing
n Making offers and suggestions
n Understanding each otherÛs position
n Red lines and compromises
n Reaching agreement
International presentations
n Preparing your content
n Planning your presentation
n Understanding your audience
n Dealing with questions
n Handling negative reactions
n Closing and summarising
Written communication
n Reading complex reports in English
n Reading for gist
n Writing emails – formal and informal
n Summarising and reviewing
Outside the formal workplace
n Welcoming guests
n Introductions and greetings
n Hosting major events
n Socialising
n Networking
n Small talk
n Grammar clinic
n Tense review
n Vocabulary building
n Building listening skills

Benefits to you:

n Improving your professional English skills through discussing relevant,
challenging topics
n Developing your ability to participate in complex and detailed discussions
in English
n Benchmarking your knowledge with other professionals from the same field
n Discussing relevant, challenging case studies
n Increasing your confidence in English
n Developing language skills which could be key to career progression
Location: Cheney Court – 5 day residential course, Monday – Friday
Course starting dates: 24/03, 14/07, 20/10
Course Fee: including full board accommodation at our Residential Training centre
Cheney Court
Enrolment: € 135

www.linguarama.com

Writing Skills in English
As companies and organisations increasingly need to communicate effectively across
international borders the requirement for precise and effective written communication
gains increasing importance. Staff at all levels need to improve their written skills to
ensure their communication is clear, precise, consistent and correct. Emails, business
letters, financial reports and memos need to convey their message and meaning
clearly and efficiently.


Our Specialist group Programme “Writing Skills in English” encourages participants
to look at their written work and helps them to improve their techniques in terms
of expression, tone, formality and style. The programme will be based around the
needs of the participants, developing language skills through a series of writing tasks
encompassing a range of appropriate styles, tone and register. There will be regular
feedback on each participant’s work and opportunities to revise and improve
their output.
Analysing “ Writing Skills”
n Discussing a variety of styles
n Exploring different registers
n Analysing specific documents
n Spoken vs. written language
n Understanding tone and register
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Using plain English
n Making your document more modern and up-to-date
n Avoiding archaic phrases and content
n Ensuring clarity in style
n Specific writing techniques
n Accuracy in both spoken and written English
n Grammar clinic
n Reading skills to improve awareness of tone and style

Benefits to you:
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Improving your English language writing skills in a variety of contexts
Developing your awareness of different types of documents
Becoming aware of appropriate tone, style and register for a range of applications
Improve the speed with which you produce written documents
Increasing your ability to ‘self-correct’
Providing you with practical tools to help you to continue to improve your
writing skills after the programme
n Fast tracking your overall language ability
n Increasing your confidence when writing reports, emails and businessrelated documents

Who should attend:

Model for Writing English
Clarity
Conciseness
Correctness
Consistency
Cohesion

This programme is for staff working in an international environment who have
to deal with documents in English and have to write reports, letters and emails;
professional staff responsible for providing information and ideas to their colleagues
and clients in a clear, effective and unambiguous format. Participants will generally
have a good standard of English, approximately Linguarama Level 2.0 or above.

Functional English
Looking at the functions regularly used in business letters and reports eg.
n Making reference
n Using polite phrases and transition markers
n Making recommendations
n Focusing attention
n Offering assistance

Location: Stratford-upon-Avon – 5 day course, Monday - Friday
Course Starting Dates: 06/01, 27/01, 17/03, 12/05, 14/07, 25/08, 27/10, 15/12

Creating a Cohesive document
n Referring to other documents
n Signposting and emphasis markers
n Ensuring consistency

linguarama

www.linguarama.com

English for Meetings
and Negotiations
In todayÛs global economy virtually all key roles within an organisation require the
ability to communicate effectively in Meetings and Negotiations, either internally with
colleagues or externally with clients or suppliers. Increasingly there is the need for this
communication to be in English, the international language of business. It is important
to be able to communicate with colleagues, clients and suppliers in English which is
clear, well-structured and persuasive. Effective English in Meetings and Negotiations
has become an invaluable skill.
Being aware of the cross cultural aspects of International Meetings and Negotiations
is also a vital factor in being successful. Understanding, managing and agreeing the
expectations of participants will contribute to the success of a meeting.

to develop their language skills in situations and contexts relevant to their professional
work. The programme will be based around the needs of the participants, developing
language skills through practice Meetings and Negotiations, vocabulary development,
language analysis, active listening practice, extensive role-plays and frequent group and
individual feedback. Participants will also discuss the Cultural Aspects of meetings and
their expectations of how meetings work and the associated decision-making process.
The Role of Meetings
n Analysing cross-cultural aspects
n What should the meeting achieve?
n Evaluating what makes a successful Meeting
n Golden rules for success
Preparing the meeting
n Preparatory documentation
n Establishing aims
n Key principles and stages
n Agreeing the outcome
n Defining your bottom line

Chairing a meeting
n Managing the process
n Dealing with conflict
n Using diplomatic language
n Challenging and defending an opinion
Negotiations
n Applying the golden rules of negotiation
n Phrases used in negotiation
n Setting parameters
n Making concessions
n Assertion vs aggression
n Proposing and bargaining
n Role-plays and practice negotiations
n Recording for self-assessment
n Discussion of inter-cultural factors

Benefits to you:

n Improving your English language skills for greater success in meetings
and negotiations
n Recognising the key stages of a negotiation
n Individual feedback on your language skills
n Perfecting your skills in English to be more persuasive and effective
n Building on your skills in preparing for the meeting and anticipating
the language necessary
n Increasing your confidence when using English with clients and colleagues
n Increasing your awareness of working successfully in a cross cultural environment

Who should attend:
Professional and business people who need to use English in international meetings
and negotiations and wish to do so more effectively and persuasively.

The Language of Meetings
n Opening and closing meetings
n Agreeing and disagreeing
n Clarifying your position and asking for clarification
n Interrupting and dealing with interruptions
n Active listening skills – tone and meaning
n Non-verbal communication – body language

linguarama

Location: Cheney Court - 5 day residential course, Monday – Friday
16/06, 07/07, 28/07, 11/08, 01/09, 22/09,13/10, 03/11, 24/11, 08/12
Centre Cheney Court

www.linguarama.com

English for Presentations
In todayÛs global economy many different business roles within an organisation require
the ability to communicate information and ideas successfully and persuasively in
English in a wide variety of contexts and situations. Increasingly there is the need to
communicate this information in English to an international audience. It is important
to be able to communicate formally with colleagues, clients and stakeholders in
English which is clear, well-structured and persuasive. Making effective presentations
in English has become an invaluable skill.

to share ideas and experiences in order to facilitate the development of presentation
skills in situations and contexts relevant to their professional work. The programme
will be based around the needs of the participants, developing language skills
through practice presentations, vocabulary development, language analysis, group
discussion and frequent group and individual feedback – all in the context of the
making professional presentations.
Understanding Presentations
n Defining and re-defining the objectives of presentations
n Looking at key components of successful presentations
n Evaluating what makes a successful presentation – planning, structure, delivery?
Knowing your audience
n Who are you presenting to? How do you establish rapport?
n What are their expectations?
n What do they already know?
n Anticipating audience reaction and planning your response
Preparing a presentation
n Establishing and conveying your message
n Organising content – writing scripts, editing material and using notes
to emphasise key points
n Preparing visuals – content, design, clarity
n Signposting stages
n Managing your presentation time effectively
n Cross-cultural check list – taking into account cultural differences
Delivering the Presentation
n Analysing verbal and non-verbal contributions
n Improving your confidence and stance
n Fine tuning your body language
n Delivering effective introductions
n Being persuasive
n Creating an impact
n Emphasis, repetition and softening
n Adopting clear and concise English
n Signposting language
n Pronunciation and voice work
n Articulation, intonation and stress when presenting in English
n Referring to visuals
n Making recommendations

linguarama

Advanced Presentation techniques
n Tripling
n Using rhetoric
n Exploiting contrast
Ending the Presentation
n Effective endings
Dealing with questions
n Establishing rapport – how to maintain attention and interest
n Survival tactics – handling interruptions and objections
n Techniques for dealing with difficult questions
n Clarifying and rephrasing
n Regular mini-presentations
n Video-recording and playback for self-assessment
n “ Watch and analyse – Discuss and improve”

Benefits to you:
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Improving your English language and Presentation skills in a relevant context
Benchmarking your skills with other professionals
Individual feedback on your presentation skills
Perfecting your skills in presenting in English to be more persuasive and effective
Building on your skills in designing and preparing presentations tailored
to your audience
n Increasing your confidence when presenting to clients, colleagues and
stakeholders in English in a variety of scenarios: sales presentations, board
meetings, conferences, committees
n You leave the course with a check list to help you continue self-evaluation
and improvement

Who should attend:
Professional and business people who need to present information in English
and wish to do so more effectively and persuasively.
Course starting dates: 20/01, 03/03, 07/04, 26/05, 07/07, 04/08, 29/09, 27/10,
24/11
Enrolment: Fee € 135
Location: Cheney Court - 5 day residential course, Monday - Friday
10/11, 15/12
Centre Cheney Court
Enrolment: Fee € 135

www.linguarama.com

English for Professional
Telephoning and Email Writing
Time poor professionals need to be able to ensure that their messages, whether
delivered by telephone or Email, can be delivered quickly and understood clearly.
In order to do this, you need to ensure a high level of language knowledge and a
keen awareness of the culture of the person you are communicating with. In todayÛs
world this is more challenging and more important than ever.
This highly practical English course is designed to provide you with the language,
techniques and confidence to write effective emails and communicate effectively by
telephone. This turns complex, time consuming tasks into straightforward,
enjoyable activities

One of our successful series of specialist group programmes, the professional
telephoning and Email writing course writing course enables participants from all
areas of business to develop their ability to talk on the telephone and writing skills
for emails.
For the Email content, participants will be given a pre-course writing task and the
course will then be tailored to deal with their specific needs and priorities.
Participants will look at the principles of effective writing, be provided with standard
phrases to enable them to write more accurately and efficiently and then put the
principles and language into practice during targeted writing tasks.
The telephoning component of the course will focus on cultural differences in
communication and look at standard phrases to use on the telephone, together with
strategies for checking and clarifying, interrupting and dealing with interruptions.
This will be followed by practical telephone role plays and individual feedback.

The pre-course writing task will activate language and prepare you for your course.
Relevant learning and continuing-to-learn strategies introduced throughout the
course will maximise your progress before, during and after your course. Suitable
tailored and published materials will be used, with recommendations for self-study
material.

Benefits to you:
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Making telephoning and emailing in English simpler and more productive
Increasing your range of functional language for emails and telephoning
Developing your ability to write clearer and more concise emails more quickly
Practising work-related language through relevant role-plays
Increasing your confidence when dealing with clients and colleagues in English in
face-to-face and telephone situations
n Improving your self-correction techniques

Who should attend?
This course is ideally suited to those professionals who need to write Emails,
communicate by telephone and take part in conference calls on a regular basis in the
work-place.
Location: London and Stratford Upon Avon – 5 day course, Monday – Friday
Course starting dates:
London: 24/02, 02/06, 08/09
Stratford: 07/04, 14/07, 20/10
Course fees: € 1775
Enrolment fee: € 135

Core subject areas will include:
n Key functional language for Emails and telephoning
n Diplomatic and persuasive language
n Vocal clarity and impact
n Review and consolidation of grammatical accuracy
n The Principles of effective writing: clarity, conciseness, consistency, cohesion,
correctness and courtesy
n Strategies for developing effective listening skills
n Cultural awareness: the UK and the international context

linguarama

www.linguarama.com

Effective Networking In English
Specialist Coaching For Professionals
Building meaningful, worthwhile, long-term relationships is the key to successful
business. Who you know can be as important as what you know. This is why
networking skills are so important. By improving your ability to network effectively
you will create a pool of contacts (customers, suppliers, peers and mentors) that you
can call upon to make your business run more smoothly. The skills you will develop
on this course will help you to build good relationships with your colleagues and
existing clients as well as help to expand your list of contacts.
People like to do business with people they trust and even in this electronic age there
is still no substitute for meeting someone face to face. We will give you clear
guidance on how to use English effectively in order to establish new long-term
contacts. The skills you develop here will enable you to network effectively in a range
of situations from dinner parties to conference coffee breaks, from chance meetings
with influential people to networking online, from “ breaking the ice” in meetings to
starting negotiations effectively.

Turning Theory in Practice
This course encourages participants to develop their language skills in situations and
contexts relevant to their professional work. The programme will be based around
the needs of the participants, developing language skills through language analysis,
role-plays and practice situations, vocabulary development and group and individual
feedback.
Practical language skills will be developed in the following contexts.
The principles of networking
n Make the first minute count
n Ask the right questions to get the information you need to start building
relationships
n “ Work the room”
n Build extensive, long-lasting relationships
n Create strategies for following-up contacts
n Network online
n Entertain contacts
n Break the ice and building rapport in meetings
n Convince people to your way of thinking in negotiations

n Language of suggestion, explanation and persuasion
n Diplomatic and idiomatic language
n Polite tense forms
n Language of referral and follow-up
n Question formation (rhetorical, leading, open and closed)
n Effective writing techniques
n Vocal clarity and persuasive intonation

Benefits to you:

n Increase your confidence and perfect the language needed for making small talk,
socialising and networking effectively with business associates from all cultures.
n Learn how to follow up business opportunities in a confident and professional
manner.
n Develop different strategies to ensure your meetings and negotiations begin and
end effectively
n Maximise your opportunities to build relationships by analysing what makes an
effective networker, from body language and use of voice to language that you
use.
n Share ideas and experiences with other professionals
n Practise your networking techniques in role-plays with guidance and feedback
from experienced and qualified business trainers.

Who should attend:
This course is of interest to all business professionals who need to establish and
maintain business relationships, both within their organisation and outside it. It is of
particular interest to people who are in client facing and leadership positions. The
skills developed during this course will also be of use to anyone who works as part of
or leads a team.
Location: London 5 day course, Monday - Friday

n Develop interpersonal communication skills - including an introduction to NLP
n Explore the form and significance of diplomatic language
n Raise awareness of intercultural communication
n Establish a good rapport
n Expand range of English expressions used for a variety of networking situations
including initiating and ending conversations, exchanging business cards etc
n Develop strategies for dealing with sensitive issues, e.g. overcoming
communication breakdowns or barriers

linguarama

www.linguarama.com

English for the Energy,
Oil and Gas Industry
Energy and the oil and gas industry is a key market sector in the globalised economy
today. English is the international language of co-operation throughout large parts of
the sector. New technologies, climate change, resource depletion, the rapid growth
in demand from industrialising countries in Asia, energy security and the liberalisation
of markets are all issues which are both widely discussed in society and underpin the
framework within which the energy industry operates. This course will give you the
language and the confidence, not only to discuss such issues coherently but also to
operate more effectively in your specific role in English.

Turning Theory in Practice
This course encourages participants from the oil and gas industry to develop their
discussion, role-plays, presentations, vocabulary development and language analysis
in contexts relevant to the Energy, Oil & Gas sectors.
Understanding the vocabulary of the Energy and Oil and Gas Industry
n Power generation
n Energy sources (hydrocarbons, renewables, nuclear)
n Sectors and markets
n The legislative and governmental framework
n Competition and deregulation
Oil and Gas Industry Issues
n Environment
n Health and safety
n Sales, marketing and service
n HR (recruitment, secondment, retention, development)
n Supply and demand, energy security, strategy
Talking Technical
n Grids, transmission and distribution
n Energy efficiency
n Processes and technical issues
n Trends and technological developments

Business Language Skills for Use in the Oil and Gas Industry
n Presenting information
n Forecasting
n Describing trends
n Describing processes
n Negotiating
n Taking part in meetings
Historical Oil and Gas Case Study
n A detailed analysis of conflict and compromise between industrial and
environmental interests in the oil and gas industry

Benefits to you:
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Developing your ability to communicate information across sectors in English
Benchmarking your knowledge with other oil and gas industry professionals
Discussing oil and gas industry case studies
Building on your skills in presenting technical information in English related to the
oil and gas industry

Who should attend:
Energy industry professionals working in oil and gas Industries in international
environments or multi-national companies, who deal with people from all over the
world, whether clients or colleagues in English
Location: London and Stratford-upon-Avon – 5 day course, Monday - Friday
Stratford-upon-Avon: 20/01, 24/03, 09/06, 04/08, 08/12
London: 17/02, 28/04, 07/07, 01/09, 03/11

n Fluency and vocabulary development

linguarama

www.linguarama.com

English for Insurance
Professionals

Benefits to you:

With the recent consolidation of the insurance industry, it is a more international
sector than ever. This means that those who wish to excel in insurance fields need to
have English language skills of the highest quality in order to meet client expectations.

Increasing your understanding and accurate use of insurance English terms
Developing your ability to draft clearer and more concise reports and other documents
Practising work-related language through relevant role plays
Increasing your confidence when dealing with clients and colleagues in English in
face-to-face and telephone situations
n Benchmarking your knowledge against other insurance industry professionals
n Improving your self-correction techniques

This highly practical Insurance English course is designed to meet your insurance
language and communication needs. The course will give you the language and the
confidence to operate more effectively in your specific role in English as well as
allowing you to develop your insurance specific vocabulary, ability to deliver
presentations and effectively meet the needs of your English speaking clients.

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Who should attend?

This course encourages participants from the Insurance Industry to develop their
discussion, role-plays, case studies, presentations, vocabulary development and
language analysis in contexts relevant to the Insurance Industry.

This Insurance English course is ideally suited to insurance professionals who require a
tailored insurance English solution with relevant, interactive practice of insurance
business communication skills in small groups of the same level and with shared
objectives.

The programme is flexible and tailored to the specific personal/ organisational needs
of each client. However, core subject areas for the Insurance English course will include:

Location: London – 5 day course, Monday to Friday
Course starting dates: 17/03, 21/07, 06/10

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Key insurance language and terminology
Business communication skills specific to your position
Tools for effective written communication
Discussion of current and relevant insurance topics and issues to build fluency
and confidence in speaking
Strategies for developing effective listening skills
Review and consolidation of grammatical accuracy
Vocal clarity and impact input
A broader knowledge of the workings of the London market

You will prepare a presentation on your role and your companyÛs role in theinsurance
industry as a pre-course task, which will allow you to demonstrate the level of English
you already have and prepare you to study. Relevant learning and continuing-to-learn
strategies are introduced throughout the course, allowing you to maximise your
progress before, during and after your course. Suitable tailored and published
materials will be used throughout your course, with recommendations for
self-study material.

linguarama

www.linguarama.com

English for the
Pharmaceutical Industry
English for the Pharmaceutical Industry
The Pharmaceutical industry is an increasingly global business. English is the
International language for Research and Development, Marketing, Packaging, Sales
and Management. The ability to communicate in English in a business context has
become an invaluable skill for all levels of management within this global industry.
This course is one of a range of 5‐day intensive programmes designed to improve
your ability to communicate effectively in English with colleagues, clients and your
peer group.

The course will encourage participants to share ideas and experiences to develop key
communication skills in relevant management and business situations within a
Pharmaceutical context. The programme will develop language skills through
discussion, role‐plays, presentations, vocabulary development, language analysis and
frequent group and individual feedback. Opportunity will also be given to participate
in a discussion forum with other professionals from the same industry.
Methodologies, tools and business processes in the Pharmaceutical Industry
n Developing the language needed in the context of drug discovery and drug
development
n Defining in English the challenges, risk and cost of innovation within the industry
n Using English to discuss competition between Pharma companies and the
advantages and disadvantages of “ Me‐too” drugs
n Practising the English needed to discuss good pharmaceutical practice including
quality assurance controls, regulatory documentation and audit mechanisms
n Building language to discuss issues around applying for drug patents and
patent protection
n Using English to discuss pre‐clinical and clinical trials and testing
n Developing vocabulary to discuss mergers, acquisitions and comarketing of drugs
and the controversies behind marketing and lobbying of drugs in general

Managing and working with colleagues at home and across borders
n Discussing standard operational practice and suggesting corrective action
n Asking for and giving opinions, finding solutions and managing disagreements
n Describing a process and getting and requesting information
n Making suggestions in a meeting and responding to questions
n Reporting adverse events, asking about implications, giving advice
n Grammar clinic
n Tense review
n Vocabulary building
n Writing emails
n Building listening skills

Benefits to you

n Improving your business English language skills while talking about relevant,
challenging topics in your professional area
n Developing your ability to participate in complex discussions in English
n Benchmarking your knowledge with other professionals in the
Pharmaceutical Industry
n Discussing relevant, challenging case studies
n Increasing your confidence in English
n Developing language skills in your profession which could be key to career
progression
Location: Cheney Court – 5 day residential course, Monday – Friday
Course Fee: including full board accommodation at our Residential Training
Centre, Cheney Court
Enrolment: € 135

n Reporting back to colleagues solutions to complex industry issues
n Introducing yourself, your function within the industry and your projects
Working in the Pharmaceutical Industry
n Identifying the constituent parts of the business
n Discussing at the growth of the industry itself in the developing world
n Looking at the challenges to the Industry and the image it has to the outside
world

linguarama

www.linguarama.com

Business Communication Skills - Linguarama 2014

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