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FOR A GLOBAL AUDIENCE
https://lingohub.com MADE WITH BY LINGOHUB
DEVELOPING A SAAS PRODUCT
THE GROUND WITH YOUR SAAS PRODUCT
https://lingohub.com MADE WITH BY LINGOHUB
8 TIPS FOR TAKING OFF
#1 USER EXPERIENCE FIRST
1. Get users to try your product using the freemium model or offering free trials.
2. Afterwards ...
#2 VALIDATE IDEAS AND PROTOTYPES QUICKLY
− Software needs to be useful and usable.
Pinpoint critical features by employing...
#3 RELEASE EARLY, RELEASE OFTEN
− Ship it and ship it fast to grab first mover
advantage in new markets.
− Observe holiday...
#4 FOLLOW KISS (KEEP IT SIMPLE, STUPID)
https://lingohub.com MADE WITH BY LINGOHUB
− Keep your product simple!
− Focus on ...
#5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP
− Your customers give you the best answers
to user experience questions.
− Here...
#5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP
https://lingohub.com MADE WITH BY LINGOHUB
3. In-app support as feedback channe...
#6 EVERYTHING IN THE CLOUD
https://lingohub.com MADE WITH BY LINGOHUB
− Work anywhere. Users are completelydevice and loca...
#7 LANGUAGES ARE THE NEW MUST-HAVE
− There are more than 2,700 languages spoken worldwide.
− Good news! By adding just 12 ...
#8 ADD MULTIPLE PAYMENT OPTIONS AND LOCALIZE PRICES
− Prospects mostly don’t feel comfortable
paying for a product in a di...
BROUGHT TO YOU BY LINGOHUB
ANJA OBERMÜLLER
BUSINESS DEVELOPMENT& MARKETING AT
LINGOHUB
anja.obermueller@lingohub.com
@Ling...
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Developing a SaaS product for a global audience

In today's interconnected world even small teams can build a global product with great tools and infrastructure around. We've summed up 8 tips for developing a global SaaS product.

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Developing a SaaS product for a global audience

  1. 1. FOR A GLOBAL AUDIENCE https://lingohub.com MADE WITH BY LINGOHUB DEVELOPING A SAAS PRODUCT
  2. 2. THE GROUND WITH YOUR SAAS PRODUCT https://lingohub.com MADE WITH BY LINGOHUB 8 TIPS FOR TAKING OFF
  3. 3. #1 USER EXPERIENCE FIRST 1. Get users to try your product using the freemium model or offering free trials. 2. Afterwards it’s time to convince users that your product is all they’ve been lookingfor. https://lingohub.com MADE WITH BY LINGOHUB ⟶ The most essential part in this process is an immaculate USER EXPERIENCE. If you’re not meeting your local customers’ expectations,you won’t reach the aimed conversion rate.
  4. 4. #2 VALIDATE IDEAS AND PROTOTYPES QUICKLY − Software needs to be useful and usable. Pinpoint critical features by employing prototype validation. − We’re working on a new solution for enhanced website and web shop translation. Making the first version public we aim to achieve 2 goals: 1. Users can experience the simplicity and ease of use of our new translation solution. 2. We want to collect feedback via an integrated poll, so users can rank our product. https://lingohub.com MADE WITH BY LINGOHUB
  5. 5. #3 RELEASE EARLY, RELEASE OFTEN − Ship it and ship it fast to grab first mover advantage in new markets. − Observe holidaysand breaks before entering a market. − Timing of a launch is crucial especially when depending on seasonality. https://lingohub.com MADE WITH BY LINGOHUB
  6. 6. #4 FOLLOW KISS (KEEP IT SIMPLE, STUPID) https://lingohub.com MADE WITH BY LINGOHUB − Keep your product simple! − Focus on simplicity,clearness and how intuitivelyyour product can be used. − KISS affects more areas despite product development: customer support, marketing… − Your customers are the once using your product daily, so they can best verify your it.
  7. 7. #5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP − Your customers give you the best answers to user experience questions. − Here’s a list of fast ways to collect feedback: 1. Survey: Create surveys using tools like SurveyMonkey for complex pollls. Google Forms is easy to use and recommendable for smaller ones. Make sure your questionnaire is short (KISS). 2. Feedback tools: Tools like Usersnap can be integrated into your SaaS product to streamline the feedback process. https://lingohub.com MADE WITH BY LINGOHUB
  8. 8. #5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP https://lingohub.com MADE WITH BY LINGOHUB 3. In-app support as feedback channel: We’ve integrated Intercom in LingoHub for better customer interaction. Although it’s not a typical feedback channel our customers are likely to use it for giving feedback on our product. 4. Direct contact: Still, reaching out to your customers directly comes along with the most profound feedback. ⟶ Don’t forget to send thank you emails. Show your users that you appreciate the fact that they spent their valuable time to give feedback.
  9. 9. #6 EVERYTHING IN THE CLOUD https://lingohub.com MADE WITH BY LINGOHUB − Work anywhere. Users are completelydevice and location independent working with a cloud based SaaS product. − Lower costs of entry. There’s no need for users to buy expensive hardware. Thus, investments are kept at a minimum. − Pay as you go. Most SaaS productsare based on a subscription model making costs predictable. LingoHub’s subscription plans for example scale as teams or projectsgrow. − Painless upgrades. Usually updates are regularlyprocessed by SaaS providers,so users profit without further payment.
  10. 10. #7 LANGUAGES ARE THE NEW MUST-HAVE − There are more than 2,700 languages spoken worldwide. − Good news! By adding just 12 languages your SaaS product will cover 80% of all internet users. − In 2015, 25 languages have been required to reach incredible 90% of the worldwide online audience. − Experts say that by 2020 48 languages will be required to cover 90% of all internet users. https://lingohub.com MADE WITH BY LINGOHUB
  11. 11. #8 ADD MULTIPLE PAYMENT OPTIONS AND LOCALIZE PRICES − Prospects mostly don’t feel comfortable paying for a product in a different currency. Hence, localizingprices is the bare minimum you should do when selling your product to a global audience. − Supporting US Dollar, British Pounds and Euros, we already cover the local currency of more than 700 million internet users. https://lingohub.com MADE WITH BY LINGOHUB
  12. 12. BROUGHT TO YOU BY LINGOHUB ANJA OBERMÜLLER BUSINESS DEVELOPMENT& MARKETING AT LINGOHUB anja.obermueller@lingohub.com @LingoHub @anjaobermueller Read the whole article. https://lingohub.com MADE WITH BY LINGOHUB

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