In today's interconnected world even small teams can build a global product with great tools and infrastructure around. We've summed up 8 tips for developing a global SaaS product.

1. FOR A GLOBAL AUDIENCE
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DEVELOPING A SAAS PRODUCT

2. THE GROUND WITH YOUR SAAS PRODUCT
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8 TIPS FOR TAKING OFF

3. #1 USER EXPERIENCE FIRST
1. Get users to try your product using the freemium model or offering free trials.
2. Afterwards it’s time to convince users that your product is all they’ve been lookingfor.
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⟶ The most essential part in this process is an immaculate USER EXPERIENCE. If you’re not
meeting your local customers’ expectations,you won’t reach the aimed conversion rate.

4. #2 VALIDATE IDEAS AND PROTOTYPES QUICKLY
− Software needs to be useful and usable.
Pinpoint critical features by employing
prototype validation.
− We’re working on a new solution for
enhanced website and web shop
translation. Making the first version public
we aim to achieve 2 goals:
1. Users can experience the simplicity and ease of
use of our new translation solution.
2. We want to collect feedback via an integrated
poll, so users can rank our product.
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5. #3 RELEASE EARLY, RELEASE OFTEN
− Ship it and ship it fast to grab first mover
advantage in new markets.
− Observe holidaysand breaks before
entering a market.
− Timing of a launch is crucial especially
when depending on seasonality.
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6. #4 FOLLOW KISS (KEEP IT SIMPLE, STUPID)
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− Keep your product simple!
− Focus on simplicity,clearness and how intuitivelyyour product can be used.
− KISS affects more areas despite product development: customer support, marketing…
− Your customers are the once using your product daily, so they can best verify your it.

7. #5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP
− Your customers give you the best answers
to user experience questions.
− Here’s a list of fast ways to collect feedback:
1. Survey: Create surveys using tools like
SurveyMonkey for complex pollls. Google Forms
is easy to use and recommendable for smaller
ones. Make sure your questionnaire is short
(KISS).
2. Feedback tools: Tools like Usersnap can be
integrated into your SaaS product to streamline
the feedback process.
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8. #5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP
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3. In-app support as feedback channel: We’ve integrated Intercom in LingoHub for better customer
interaction. Although it’s not a typical feedback channel our customers are likely to use it for giving
feedback on our product.
4. Direct contact: Still, reaching out to your customers directly comes along with the most profound
feedback.
⟶ Don’t forget to send thank you emails. Show your users that you appreciate the fact that they
spent their valuable time to give feedback.

9. #6 EVERYTHING IN THE CLOUD
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− Work anywhere. Users are completelydevice and location independent working with a
cloud based SaaS product.
− Lower costs of entry. There’s no need for users to buy expensive hardware. Thus,
investments are kept at a minimum.
− Pay as you go. Most SaaS productsare based on a subscription model making costs
predictable. LingoHub’s subscription plans for example scale as teams or projectsgrow.
− Painless upgrades. Usually updates are regularlyprocessed by SaaS providers,so users
profit without further payment.

10. #7 LANGUAGES ARE THE NEW MUST-HAVE
− There are more than 2,700 languages spoken worldwide.
− Good news! By adding just 12 languages your SaaS product will cover 80% of all internet
users.
− In 2015, 25 languages have been required to reach incredible 90% of the worldwide
online audience.
− Experts say that by 2020 48 languages will be required to cover 90% of all internet users.
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11. #8 ADD MULTIPLE PAYMENT OPTIONS AND LOCALIZE PRICES
− Prospects mostly don’t feel comfortable
paying for a product in a different
currency. Hence, localizingprices is the
bare minimum you should do when
selling your product to a global audience.
− Supporting US Dollar, British Pounds and
Euros, we already cover the local currency
of more than 700 million internet users.
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12. BROUGHT TO YOU BY LINGOHUB
ANJA OBERMÜLLER
BUSINESS DEVELOPMENT& MARKETING AT
LINGOHUB
anja.obermueller@lingohub.com
@LingoHub
@anjaobermueller
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