Crack Case Interview - Framework of Case Analysis

1. CRACK CASE INTERVIEW
-Framework of Case analysis

2. 与领胜一起
• 突破自我的樊篱
• 拥抱无限的可能
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3. 在领胜
我们努力，细致，精心，雕琢！
我们坚定，百炼，洞明，通达！
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4. 彪悍的人生从领胜开始！
LingSheng 领胜发展
lingsheng_Career@hotmail.co
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5. 无领导小组讨论
Leaderless
Group
Discussion
案例面试
Case
Question
行为面试
Behavioral
Question
CORE TRAININGS
LingSheng 领胜发展
lingsheng_Career@hotmail.co
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6. FRAMEWORK FOR CASE ANALYSIS
• 4Ps
• 5Cs
• STP
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lingsheng_Career@hotmail.com

7. 4PS
Product
• Attributes
• Point of
differentiation vs.
competition
• Usage occasion
• Packaging
• Pack size and value-
adds
Price
• Consumer price
points
• Customer/Distributor
pricing
• Profitability
• Premium vs. value
pricing
• Price points vs.
competition
Place
• Where are your
products distributed?
Goal attained?
• On-shelf placement
Promotion
• Advertising,
consumer, and trade
strategy
• Promoted price
points
• Promotional time
windows
• Marketing vehicles:
advertising, social
media, magazines,
trade, salesforce
incentives, etc.
• Coupons, rebates,
flash sales, circulars,
etc.

8. 5CS
• Who are they? Demographics, psychographics, etc.
• Unmet need(s)
• Preferences, purchase behaviors
• Insights
Consumer
• Distribution channels
• Shelf placement
• Needs
• Trends
Customer
• Who are they? How are they doing?
• Strengths and weaknesses?
• Expected reaction?
• Pricing, product features, distribution, capabilities
Competition/Category
• Premium vs. value pricing
• ProfitabilityCost
• Core competencies
• Alignment with strategy
• Sufficient resources
Company

9. STP

10. FRAMEWORK FOR AD EVALUATION
• ABC Method
• RAMP Method
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11. ABC METHOD
LingSheng 领胜发展
lingsheng_Career@hotmail.com
• Does it get your attention?A
• Does it highlight the brand?B
• Does it talk to the consumer?C

12. RAMP METHOD
Relevant
• Is the message
relevant?
• Do you think it
communicates
what the
manufacturer is
trying to
communicate?
• Do you think
that message is
relevant to
consumers of
that product?
Actionable
• Would the ad
grab your
attention if you
were looking
through a
newspaper or
magazine?
• Why or Why
not?
Message
• Is the ad
communicating
something to
you?
• Does it have a
message?
• What is that
message?
Problem
• Is the tone in
keeping with
the brand
image?
• Is the quality of
the ad in
keeping with
the brand
image?
• Is there a lack
of product
identification or
product shots?
LingSheng 领胜发展
lingsheng_Career@hotmail.com