1. GetResponse List Building Program
Get Your First 1,000 Subscribers
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Create a Lead Magnet
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What’s a lead magnet?
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It’s a bribe… but better. It’s something you give your website visitors in
exchange for joining your email list.
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Lead magnets can be a piece of information (like access to a report) or a
promotion code for a discount. They are also sometimes called “Freebies,” “a
free report” or “signup incentives”.
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Here’s an example of a lead magnet (it’s the free 99 Day New Home
Countdown Guide):
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2. Why use lead magnets?
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They get results! It’s possible to DOUBLE or TRIPLE the conversion rate for
your opt-in form simply by adding an incentive to sign up.
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Think of all the work you do to drive traffic to your site. All the work you do to
attract clients or customers. What if you could get 20, 30, 40 or 50% more
results from all that? That’s what a good lead magnet can deliver.
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What makes for a good lead magnet?
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Something that gets the attention of your visitors. Something that addresses
their biggest fears, problems, challenges or questions.
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Basically, something that’s useful, but also something that grabs their
attention.
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How to find out what your website visitors really want
to know
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This is an art, not a science… but there are several ways to find out what your
visitors really care about. Once you know what information your audience
craves, it’s easy to create a lead magnet that gets results.
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Find out what your website visitors really want to know:
1st trick
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Put yourself in their shoes. If you were looking for information about your
topic, what would you really want to know?
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Make a list of things that come to mind.
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Then, scratch everything off the list that is easy to find out. You know – the
things people might want to know that already have been answered on other
sites a hundred times before.
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You want to answer the questions or solve the problems people can’t find
anywhere else. That will make your site unique, and will make your opt-in
incentive irresistible.
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2nd trick: Check out forums and blogs in your niche
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Do you know of a few major sites that attract the audience you want? See
which articles or blog posts are most popular there.
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If it’s a forum or online community, see which conversations get the most
activity.
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4. 3rd trick: Use social media
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Visit the major Facebook pages in your niche. If your audience is more suited
to B2B, see what’s going on in LinkedIn groups.
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• Don’t forget YouTube.
• See which videos have the most views.
• Read the comments in the videos.
• Pay special attention to the questions people ask.
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4th trick: Research Amazon reviews
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This is a forgotten source of amazing market research. Amazon reviews for
books (and for products, if you’re an affiliate marketer or an online store) can
tell you all sorts of information about why people bought a book or product.
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You’ll also learn why people either liked or didn’t like something.
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Finally, check out the comments made about the reviews. Sometimes the
comments go on for pages.
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5. 5th trick: Survey your audience
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You can create a survey in your GetResponse account to find out what your
audience wants to know. The answers to these two questions will tell you a
lot:
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1. What’s your biggest frustration with your niche? For example, “What’s
your biggest frustration with skiing/home video/achieving your goals/
Forex trading/vegan cooking?
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2. What’s the one thing about (your niche) you haven’t been able to find
information about? For example, “What’s the one thing about skiing
you haven’t been able to find information about?”
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Now it’s your turn
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Take 5-10 minutes with each trick, making plenty of notes about ideas for
what problems you can solve or questions you can answer for your audience.
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At the end of 50 minutes, you should have at least three different ideas for
how you can help your audience. You may have quite a few more.
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6. Take a break after you’ve made your list.
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Think about what you’ve learned about your audience.
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If an idea springs to mind while you’re doing something else, write it down.
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But for right now, we’re just collecting ideas. In the next segment, we’ll pick
one idea and make it into a draft of your opt-in incentive (aka “lead magnet”).
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