Wayne Main Street's 2014-2015 annual report summarizes the organization's accomplishments over the past year. It highlights that Wayne Main Street became a Select Level Michigan Main Street program and saw growth in volunteer participation and completed projects. Key accomplishments included partnering with local universities, awarding facade grants and design services, hosting community events, and working to address commercial vacancies and improve perceptions of downtown Wayne. The annual report provides details on Wayne Main Street's committees, supporters, and goals for continued revitalization efforts in 2016.

1. 2014-2015 Annual Report
Lindsey Wooten, Executive Director
Wayne Main Street
1 Town Square | Wayne, MI 48184
director@downtownwayne.org

2. 1
2014-2015 Annual Report
Letter from the Board President
It was my great honor in January to begin a term as
President of the Board of Directors of Wayne Main Street.
2015 was a year of accomplishments, opportunities and
challenges. With the support of our community, service
clubs and city administration, we hope to continue to
expand our reach and deepen the positive impact we
have in the community. Ideas imagined years ago have
gained momentum, and we are excited to continue these
projects into the year ahead.
I believe that we have the vision of what we can achieve
as a volunteer organization and my goal as board
president is to keep us loyal to that vision.
Thank you for your part in helping Wayne Main Street accomplish our goals and I can't wait to
see what else we will achieve together.
Cynthia McClure, WMS Board President

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2014-2015 Annual Report
Table of Contents
Mission, Vision, Positioning Statement............................................................................................3
Map of Program Area.......................................................................................................................4
Accomplishments and Reinvestment Statistics................................................................................5
2015 Budget .....................................................................................................................................7
2016 Dates to Remember ................................................................................................................8
Wayne Main Street Organizational Chart ........................................................................................9
WMS Board of Directors and Committees as of January 2016......................................................10
Accomplishments of 2014-2015.....................................................................................................11
Our Supporters...............................................................................................................................13
WMS Committee Projects for 2016................................................................................................14
What Wayne Main Street Does......................................................................................................18
Conclusion ......................................................................................................................................20

4. 3
2014-2015 Annual Report
Mission, Vision, Positioning Statement
MISSION STATEMENT:
Wayne Main Street, formerly known
as the Wayne Ripple Effect, a
Michigan Main Street program, is a
nonprofit 501(C)(3) organization. We
are a positive force working with our
community, business and property
owners to preserve, enhance, and
promote our historic downtown as a
vibrant destination for residents and
visitors to gather, shop, work, and
enjoy.
VISION STATEMENT:
Historic downtown Wayne is a
gathering place for families,
neighbors and visitors to enjoy hometown hospitality and Wayne pride through family activities
and cultural events.
Our downtown is a safe, inviting and walkable destination that connects the Rouge River and
parks with the surrounding neighborhoods. We proudly preserve and utilize our historic
buildings.
Downtown Wayne is a business-friendly destination for residents and visitors to experience our
unique and vibrant entertainment and business district, including the State Wayne Theater.
Close-knit and engaged citizens of all ages come together to volunteer, socialize and positively
impact our community using creativity and imagination.
POSITIONING STATEMENT:
Wayne Main Street (WMS) is a grassroots organization spearheading the efforts of community
partners and volunteers of all ages and backgrounds to create a vibrant downtown.
We bring the community together to honor Wayne’s history and long-standing traditions and
we celebrate efforts and investments that are enhancing appearances, strengthening the
downtown economy, and paving the way to an exciting future.
We are motivated by a deep sense of community pride and we embrace hard work, creativity,
ingenuity and fun. Our collective actions are creating a ripple effect with far reaching impacts to
touch the lives of all who have a stake in downtown Wayne today, and for generations to come.

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2014-2015 Annual Report
Map of Program Area

6. 5
2014-2015 Annual Report
Accomplishments and Reinvestment Statistics
2014-2015 Infographic Provided by the Michigan Main Street Center
Total Number of Volunteer Hours: 2,715
Value of Volunteer Hours: $56,010.45
Total Number of Events Hosted by WMS: 16
Number of Retail Events: 1
Number of Special Events: 11
Number of Image Building Events: 4
Total Number of New Businesses: 9
 McDonald’s
 Trendsetter’s Boutique
 Gents on the Ave Barbershop
 Wayne Urgent Care
 Mr. Keith’s Designer Fragrances
 Daniel Halaberda Chiropractor
 MHP Pharmacy
 Biggby Coffee
 Helium Studio
Number of Buildings Sold in 2014-2015: 5
Total Dollar Amount of Private Investment: $1,990,257.50

7. 6
2014-2015 Annual Report
Facade & Exterior Rehabilitation in District:
 Total number of buildings: 13
o Total number of improvements completed using Main Street resources: 4
 Total private investment: $264,545.00
Building Rehabilitation in District (interior rehab-building systems (HVAC), roof etc.):
 Total number of buildings: 10
 Total private investment: $600,212.50
New Construction in MSA:
 Total number of new construction: 1
 Total private investment: $820,000.00
First Floor Vacancy Rate by Square Foot: 14.2%
Percentage of Occupied Retail: 19.0%
Percentage of Eating & Drinking Establishments: 6.3%
Percentage of Service Businesses: 38.6%
Percentage of Auto Businesses: 1.5%
Percentage of Government Offices: 7.4%
Percentage of Schools: 7.5%
Percentage of Theaters: 5.5%
Total Number of Jobs in Main Street District: 1060
 Total Number of New Full-Time Jobs in 2014-2015: 49
 Total Number of New Part-Time Jobs in 2014-2015: 51

8. 7
2014-2015 Annual Report
2015 Budget
Income
Direct Public Support: Business Contributions: $6,393
Direct Public Support: Corporate Reward Programs: $517
Direct Public Support: Individual Contributions: $7,569
DDA Contribution: $50,000
Grants: Restricted: $700
Grants: Non-Restricted: $9,500
Program Event Income: Restricted: Concerts in the Park: $11,750
Program Event Income: Unrestricted: $15,990
Expenses
Operations $4,393
Payroll Expenses (including employer taxes) $35,981
Health Savings Account $504
Travel and Conferences $1,969
Financial Fees $60
Business Registration Fees $20
Insurance $1,882
Event Costs $9,014
Special Events: Concerts in the Park $8,168
Special Events: America Walks: Conference $802
Summary
Fund Balance (beginning of the year) $47,165
Revenues Over (Under) Expenditure $39,629
Revenues Restricted - Special Projects $3,564
Revenues Restricted - Matching Funds for grants $10,000
Revenues Restricted -Grant Income $599
Revenues Restricted - Façade Grant Program $19,936
Revenues Restricted - Uncompleted Work Plans $3,135
Revenues Unrestricted $49,559

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2014-2015 Annual Report
2016 Dates to Remember
Wayne Farmer’s Market – Every Wednesday May through October from 3-7pm
Concerts in Goudy Park – Every Wednesday in July & August at 7:30 PM
WMS Board Meetings – First Thursday of every month at 6pm
WMS Business Empowerment Committee Meetings – Third Monday of every month at 6pm
WMS Design Committee Meetings – First Tuesday of every month at 6pm
WMS Organization Committee Meetings – Second Monday of every month at 12pm
WMS Promotions Committee Meetings – Second Friday of every month at 2:30pm
WMS Junior Main Street Committee Meetings – varies
Reinventing Community through Adaptive Use program – Monday, January 11 at 6pm
Façade Grant Info Meeting – Monday, February 1 at 6pm
Social Media for Small Businesses Workshop – Monday, February 8 at 6pm
Building Basics Webinar Meeting – Monday, April 11 at 6pm
National Small Business Week Celebration – May 2-6
Design Service Application Deadline – Friday May 20

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2014-2015 Annual Report
Host Associate Level Main Street in Practice Workshop – Tuesday, June 21 9am – 4pm
Cruisin’ US 12 – Saturday, July 9
“I Wish This Was…” brainstorm session for vacant space – Saturday, July 9
Downtown Clean-Up Day – Sunday, July 10
Downtown Wayne Scarecrow Contest – Month of October
Rouge A Palooza Festival – Saturday, October 8
Small Business Saturday Celebration – Saturday, November 26
Holiday Window Display Contest – month of December
Wayne Main Street Organizational Chart
Board of
Directors
Business
Empowerment
Committee
Design
Committee
Organization
Committee
Jazz at the
Avenue Planning
Committee
Promotions
Committee
Junior Main Street
Committee
Executive
Director
Interns

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2014-2015 Annual Report
WMS Board of Directors and Committees as of January 2016
Board of Directors
Cindee McClure, President
Juan Bradford, Vice President
Carolyn Marnon, Secretary
Cindy Schofield, Treasurer
Theodora Brooks, Director
Bill Copland, Director
Mary Powers, Director
Pat Rice, Director
Brian Ewanciw, Director
Business Empowerment Committee
Pat Rice, Chair
Merle Baum
Bill Copland
Susie Hammons
Design Committee
Carolyn Marnon, Chair
Cindee McClure
Theodora Brooks
Carol Bevard
Organization Committee
Albert Damitio, Chair
Jeanette Felton
Jennifer Petrou
Cindy Schofield
Stanley Shelton
Promotions Committee
Carolyn Marnon, Co-Chair
Patt Hartford, Co-Chair
Angie Jarman
Lois VanStipdonk
Juan Bradford
Bev Campbell
Kaitlynn Riley
Junior Main Street Committee
Michael Lilley
Haley Scott
Victoria Scott
Paige Gruza
Matthew Gruza

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2014-2015 Annual Report
Accomplishments of 2014-2015:
Wayne Main Street hit the ground running after becoming a Select Level Michigan Main Street
program. A steadily growing volunteer base has allowed many projects to come to fruition in a
very short time. In addition to moving our offices into the Wayne Historical Museum,
participating in the Holiday Parade, and building relationships with stakeholders in the
community, we've been busy accomplishing the following:
• Partnered with U of M Dearborn to engage Wayne youth through a grant that
funds the new Youth Coordinator, Mary Powers, and the Junior Main Street
Committee that consists of high school students.
• Awarded 6 complimentary design services to downtown building owners valued
at $2,000-$3,000 each. Two (2) have already been implemented and two (2)
more are slated to begin this
year. This represents $12,000 -
$18,000 worth of services
provided to the community
free of charge by the
Michigan Main Street
Program.
• Awarded a complimentary
Communications Planning
Service from Michigan Main
Street Center with Downtown
Professionals Network valued
at $8,000
• Hired 4 college level interns to
date
• Hosted a “House Party” event with Michigan Historic Preservation Network on
November 7th to highlight Main Street project.
• Implemented Façade Grant Incentive Program in 2015. First recipient awarded
$9,957.50 to rehabilitate storefront façade and revitalize historical beauty of
downtown building. Construction project is almost complete.
• Participated in the first-ever Walking College Fellowship through America Walks.
Main Street Director, Lindsey Wooten, is one of only 25 people in the US to be
awarded this fellowship that focused on increasing and promoting the
walkability of a community.
• Installed 8 benches in Downtown Wayne along Westbound Michigan Avenue.
• Started The Ripple Effect blog to promote the Wayne Main Street mission and
community relations.

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2014-2015 Annual Report
• New monthly e-newsletters for both Community Members and
Business/Building owners
• Created a Downtown Event calendar on website
• Hosted the Small Business Saturday retail event that resulted in new customers
and an additional $3,000 in sales for holiday shopping in Downtown Wayne.
Organization Committee Accomplishments:
 Awarded Communications Planning Service from Michigan Main Street valued at
$8,000
 Worked with Wayne/Westland Career Tech students to design Wayne Main Street
brochure
 Ambassador Program established to promote Wayne Main Street in the community
 Executed a holiday fund drive that resulted in approximately $8,000 from individual
donor gifts
 Held donor appreciation event,
 Organized Jazz at the Avenue fundraiser, raised more than $5,000
Promotion Committee Accomplishments:
 Occupied Main Street booth at Wayne Farmer's Market and assisted Growing Hope
with event set-up and break-down in
2014 and 2015
 Continued the scarecrow contest for
2014 & 2015, which raised money to
support Wayne Main Street
 Hosted Small Business Saturday retail event to promote downtown businesses
 Participated in Rouge A Palooza festival with Rubber Duck Race, Kayak Raffle, and
other activities.
 Hosted "I Wish This Was..." at the 2015 sidewalk Sale. This event brainstormed
ideas to promote the use of a vacant space.
Design Committee Accomplishments:
 Launched a holiday window display contest that encouraged property owners to
decorate their storefront in time for the community group sponsored Holiday at the
Museum event
 Launched Façade Grant Incentive Program in 2015.
 Awarded 6 properties with Michigan Main Street design services
 Created an up-to-date property inventory with historical and current statistics
 Launched a Wayne t-shirt sales campaign
 Planned and worked with the city and MDOT for installation of 8 benches that were
installed in August on WB Michigan Ave.
 Received Michigan Historic Marker for the Wayne Post Office, will display once
permission is granted from federal government

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2014-2015 Annual Report
 Continued the Adopt a Planter
program for downtown
beautification, breaking a record
this year by having the
community adopt 70 planters.
Business Empowerment Committee
Accomplishments:
 Conducted a survey to all businesses
in the district to start building
relationships and to gather basic
information about how we can serve
them, best ways to contact them,
best day/time for meetings, etc.
 Hosted two business workshops, one
with Google and one with Pure
Michigan Business Connect and the
City of Wayne pertaining to the sign
ordinance.
 Created, printed, and distributed a
brand new Downtown Wayne Shopping & Dining Guide to every Wayne resident via the
Wayne Dispatch and placement in businesses throughout the downtown.
Our Supporters
Thank you!
Together we can enhance appearances, strengthen the downtown economy, and pave the way
to an exciting future for downtown Wayne.
2015 Supporters:
Ford Motor Company
Jay & Brenda Armstrong
Barbara Bilobran
Theodora Brooks
Tom & Claudia Buckalew
Keith Butkovich
Bill & Sharon Copland
Thomas & Mary Anne Daily
Tried & True Thrift Store
Community Living Services
Anonymous Wayne Resident
Community Housing Network
Bruce & Judy Foulk
Deirdre Fortino
Sherri Foster
American Jetway
Trish Hampton
Anonymous Wayne Resident
Patt Hartford
Gerald Higgs
Kurt’s Caps
Wayne Family Dental
Milt & Laura Mack
Philip & Alicia Marnon
Wayne Industries
Cynthia McClure

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2014-2015 Annual Report
Patrick McClure
Leslie Nicholas
Mark Paladino
Uhts Funeral Home
Pat Rice
Christopher Richards
Susan Rowe
Daryl Royal
Cindy Schofield
Phyllis Stein
Professional Insurance
Norm Stockmeyer
Michael Stokes
Wayne McDonald’s
John & Lois VanStipdonk
Karena Voldman
Michael Warmuskerken
Kim White-Jenkins
Antoinette Wirth
Wayne Rotary Foundation
Wayne Westland Federal Credit Union
City of Wayne DDA
Lindsey Wooten
Jack’s Sports Center
Sherrie Brindley
Appliance Avenue
Chateau Chantal
Puffer Reds
GI Surplus
Wayne Dairy Queen
Cal Signs
Detroit Red Wings
Imperial Press
County Commissioner Al Haidous
Belle Tire
Powers Woodcrafts
Lynn Boertje
West End Yoga
Helium Studio
Phoenix Theaters
The Wayne Dispatch
Wayne Bowl
U of M Dearborn Civic Literacy Program
Stanley Shelton/J & S Portrait Photography
WMS Committee Projects for 2016
The Wayne Main Street Board of Directors Overarching Goals for 2016:
The Board of Directors have reviewed the organization’s current target projects and selected
three they felt were most important to the success of the community. The three clear winners
were:
 Improving the perception of the city

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2014-2015 Annual Report
 Addressing commercial vacancies
 Making downtown a gathering place
The Board discussed the resources, support for, and capacity to accomplish each goal and
decided on addressing vacancies and creating a gathering place downtown as the two most
important areas to focus on the 2016/2017 program year. Check out some of the exciting things
in store:
Business Empowerment Committee:
Downtown Shopping & Dining Guide
Objective: Business Retention to keep from having more vacant buildings
Measurement of Success: Have all 15,000 brochures distributed by Small Business Saturday
(Nov. 26th)
Social Media for Your Small Business Workshop
Objective: Business Retention - keeping buildings full and generating foot traffic
Measurement of Success: 30 attendees to cover event expenses
Vacant Storefront Signage Campaign
Objective: Fill vacant spaces with unified advertisement campaign
Measurement of Success: Get 10 posters hung in vacant buildings by Cruisin' US12 event

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2014-2015 Annual Report
Design Committee:
Design Services
Objective: Encourage quality
improvements to private
property through Design and
Historic Preservation Assistance
to property owners.
Measurement of Success:
Three downtown property owners have applied for and received design services this
year from the Michigan Main Street program and each are actively working to
implement the proposed recommendations.
Façade Grant Incentive Program
Objective: To encourage property owners to invest in the exterior of their buildings
Measurement of Success: To fund at least one exterior rehabilitation project in the year
of 2016
Holiday Window Display Contest
Objective: to enhance the visibility of and to encourage foot traffic through Main Street
District
Measurement of Success: Have at least 15 businesses participate in the third year
(2016)
Main Street Awards Program
Objective: To improve perception and appearance of Wayne by rewarding building and
business owners in the Main Street district for investments made to enhance our
downtown.
Measurement of Success: Issue awards in all categories (Preservation Stewardship,
Exterior Restoration or Rehabilitation, Building Interior, Going “Green,”) during National
Small Business Week (May 2-6th
) – event details to come soon!

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2014-2015 Annual Report
Adopt-A-Planter Program
Objective: To make the downtown district a more attractive and welcoming gathering
place.
Measurement of Success: Installation of ten new, contemporary styled, self-watering
planters in the Main Street District.
Organization Committee:
Volunteer Management Program
Objective: To increase the volunteer base and maintain current volunteers through
recognition and appreciation event.
Measurement of Success: To increase volunteer base by 10%
Jazz at the Avenue Fundraiser
Objective: Raise funds to support programming, keep and solicit new donors.
Measurement of Success: 100 attendees
Property Owners Roundtable Meetings
Objective: Develop discussion, coordination, and common strategy between Wayne
Main Street and the owners of business properties in the Main Street District.
Measurement of Success: Interview 75% of the vacant property and land owners,
have 50% of the vacant property and land owners attend round table, document a
common strategy for filling vacant buildings in the WMS boundaries.
Promotions Committee
“I Wish This Was…” Vacant Space Event
Objective: Get the community involved
in expressing what types of businesses
they would support in downtown
Wayne and to promote the availability
of vacant buildings/spaces.
Measurement of Success: Have at least
100 people fill out “I Wish This Was…”
stickers on day of event.

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2014-2015 Annual Report
Rouge A Palooza Festival Activities
Objective: Raise funds to support Main Street programming and help to promote
downtown Wayne’s fastest growing festival event.
Measurement of Success: To sell at least 10% more tickets in each category
Scarecrow Contest
Objective: To draw attention downtown Wayne during Halloween season and allow
families and businesses to have their hand in decorating our downtown
Measurement of Success: 65 Scarecrows
Small Business Saturday Retail Event
Objective: To increase sales and bring new customers to businesses in Wayne
Measurement of Success: Distribute 100 “Shop Small” bags to shoppers
Other Projects in the Works:
The following projects are still in the planning stages for the coming year:
 “Derby’s Alley” pocket park development
 Junior Main Street Committee’s new Fashion Exhibit at the Wayne Historical Museum
 Historical Marker at the Wayne Post Office
 “Clean Sweeps” downtown clean-up initiative
 Retail Pop-Up shops for the holiday season
What Wayne Main Street Does:
Revitalization
 Offers Design Assistance and Façade Grant
Incentive Program to promote building
rehabilitation and coordinate downtown clean-up
efforts
 Provides beautification efforts including flower
planters, seasonal decorations, downtown
benches, and more
 Retains current businesses by providing resources
and workshops
 Continues to make downtown Wayne a walkable
downtown district

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2014-2015 Annual Report
Promotion
 Publishes monthly online newsletter as well as populate social media sites
 Maintains www.downtownwayne.org which features downtown businesses and a
comprehensive event calendar as well as available properties.
 Obtains media coverage for Main Street happenings
 Draws people downtown with special events
 Creates shopping and dining guides
Advocacy
 Works with city officials
 Seeks funding to improve downtown district
 Attends events such as Michigan Downtown Association’s “Lansing Day” to lobby at the
state level
 Attends America
Walks’ “Walking
Summit” in
Washington D.C. to
lobby at the
national level
 Conducts formal
presentations
about downtown
issues highlighting
downtown Wayne
at various
conferences
including those
hosted by Michigan
Historic
Preservation Network, Michigan Economic Development Corporation, and the Michigan
Downtown Association
 Works with property owners to guide them through the appropriate rehabilitation of
historic storefronts
Communication
 Publishes column in local newspaper, The Wayne Dispatch
 Hosts free networking meetings and events
 Serves as an information resource center for businesses, residents, and visitors
Education
 Provides internship opportunities

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2014-2015 Annual Report
 Provides stipends for volunteers to attend state and national training
seminars/conferences
 Facilitates community visioning sessions
 Educates the public on topics related to historic preservation
Conclusion
Wayne Main Street and the city of Wayne has seen incredible progress during our first year of
being a Select Level Michigan Main Street community and we are confident that our second
year will be even more exciting. Overall, our program has brought in over $90,000 worth of
resources to aid in the revitalization of our downtown thanks to our relationship with the
Michigan Main Street Center and our dedicated volunteer base. Our collective actions are
creating a ripple effect with far reaching impacts to touch the lives of all who have a stake in
downtown Wayne today, and for generations to come.
Be Involved.
Two hours of volunteering can create
a street lined with flowers.
Be Invested.
A $25.00 investment can provide a
community event under the stars.
Be Together.
Together we can enhance appearances, strengthen
the downtown economy, and pave the way to an exciting
future for downtown Wayne.