Southern Conference.pdf
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Social Media Workshop for the Southern Regional Alliance
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Southern Conference.pdf
- 2. WHO ARE WE? Emilee Little Chief Director of Operations C O N T E N T J O U R N E Y . C O M M Y M A R K E T I N G A S S I S T A N T . C O M Lindsey Miller Founder & CEO Tatyana Dawson Marketing Assistant
- 3. Create an effective social media strategy Understand how to create a content calendar and schedule posts Learn how to build images and write captions for social media posts Gain hands-on experience with creating and scheduling social media posts Learn about tools and resources that make social media management easier
- 4. 4.59 billion people use social media Adults spend 95 minutes on social media each day 55% of consumers learn about new brands on social 78% of consumers are willing to buy from a company after having a positive experience with them on social Does Social Media Even Matter? Here's what we know: https://www.oberlo.com/statistics/how-many-people-use-social-media https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/ https://www.insiderintelligence.com/content/us-social-media-usage-2021
- 5. Can You Relate? It’s easy to procrastinate. It’s difficult to be consistent. Posting often happens without purpose. Most things aren’t sharable. Most things are unoriginal.
- 6. Set Your Structure Establish a Monthly Focus Determine a Posting Cadence Identify Timely Assets Select Content Types Note Important Dates
- 10. Writing Captions
- 11. Write Your Captions You have 8 seconds or less to capture attention.
- 12. 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business. The 80/20 Rule https://www.brandmuscle.com/resources/the-80-20-rule-explained
- 13. Go to Your Calendar, It is Your Turn Tell a Story Telling a story can allow for context and substance to your captions. Followers feel more involved when you allow them an inside look. Set your Intention Captions have a purpose, it makes everything clear. Your CTA, personality, and promotions will be better if you write with intention in mind. Check Spelling & Grammar We all make mistakes, and that is ok! But using tools like Grammarly helps minimize errors. Encourage Responses Engagement is essential for building community. Ask open-ended questions to encourage people to respond. Important Things First Most platforms have a character limit, so be purposeful with your words and say the important things first. Know Your Intention What is your CTA - Call to action, what are you asking of your audience? Know the point of every post you write. There is ALWAYS an ask.
- 14. So...AI
- 15. Let's Make Our Images!
- 16. Set Your Brand Kit Consider Assessibility People Like Seeing People Create Your Images
- 17. CANVA!
- 18. Scheduling Makes your life easier Scheduling Tools Buffer Social Pilot HootSuite CoSchedule Sprout Social Buffer Free Plan 3 channels 10 posts/channel 1 user
- 19. Grammarly Otter.ai Rev.com Bitly Writesonic Captions Canva Freepik Storyset CapCut Images Social Pilot HootSuite CoSchedule Sprout Social Schedulers WinCalendar Hashtagify.me Lnk.bio Misc. Tools We Can't Live Without
- 20. Takeaways Creating an effective social media strategy Building a content calendar Writing captions Designing images Scheduling your posts Utilizing tools to make social media management easier
- 21. QUESTIONS? Lindsey Miller Founder & CEO linkedin.com/company/contentjourney linkedin.com/company/marketingassistants/ facebook.com/contentjourney facebook.com/MarketingAssistants @content.journey @marketingassistants M Y M A R K E T I N G A S S I S T A N T . C O M C O N T E N T J O U R N E Y . C O M