Social Media
Workshop

WHO ARE WE?
Emilee Little
Chief Director of Operations
C O N T E N T J O U R N E Y . C O M
M Y M A R K E T I N G A S S I S T A N T . C O M
Lindsey Miller
Founder & CEO
Tatyana Dawson
Marketing Assistant

Create an effective social media strategy
Understand how to create a content calendar and
schedule posts
Learn how to build images and write captions for
social media posts
Gain hands-on experience with creating and
scheduling social media posts
Learn about tools and resources that make social
media management easier

4.59 billion people use social media
Adults spend 95 minutes on social
media each day
55% of consumers learn about new
brands on social
78% of consumers are willing to buy
from a company after having a positive
experience with them on social
Does Social
Media Even
Matter?
Here's what we know:
https://www.oberlo.com/statistics/how-many-people-use-social-media
https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
https://www.insiderintelligence.com/content/us-social-media-usage-2021

Can You Relate?
It’s easy to procrastinate.
It’s difficult to be consistent.
Posting often happens without purpose.
Most things aren’t sharable.
Most things are unoriginal.

Set Your Structure
Establish a Monthly Focus
Determine a Posting Cadence
Identify Timely Assets
Select Content Types
Note Important Dates

Identify
Important
Dates
Milestones
Holidays
Events
Industry Dates
Sales Initiatives

Let's do it!
CONTENTJOURNEY.COM/CONTENT-PLANNER/

Writing Captions

Write Your Captions
You have
8 seconds or less
to capture attention.

80% of social media posts should be
useful to your audience — meaning, it
educates, entertains, or offers a
solution to their problems — and only
20% should explicitly promote your
business.
The 80/20
Rule
https://www.brandmuscle.com/resources/the-80-20-rule-explained

Go to Your Calendar, It is Your Turn
Tell a Story
Telling a story can allow for context and
substance to your captions. Followers feel more
involved when you allow them an inside look.
Set your Intention
Captions have a purpose, it makes everything
clear. Your CTA, personality, and promotions will
be better if you write with intention in mind.
Check Spelling & Grammar
We all make mistakes, and that is ok! But using
tools like Grammarly helps minimize errors.
Encourage Responses
Engagement is essential for building community.
Ask open-ended questions to encourage people
to respond.
Important Things First
Most platforms have a character limit, so be
purposeful with your words and say the
important things first.
Know Your Intention
What is your CTA - Call to action, what are you
asking of your audience? Know the point of
every post you write. There is ALWAYS an ask.

So...AI

Let's Make Our Images!

Set Your Brand Kit
Consider Assessibility
People Like Seeing People
Create
Your
Images

CANVA!

Scheduling
Makes your life easier
Scheduling Tools
Buffer
Social Pilot
HootSuite
CoSchedule
Sprout Social
Buffer Free Plan
3 channels
10 posts/channel
1 user

Grammarly
Otter.ai
Rev.com
Bitly
Writesonic
Captions
Canva
Freepik
Storyset
CapCut
Images
Social Pilot
HootSuite
CoSchedule
Sprout Social
Schedulers
WinCalendar
Hashtagify.me
Lnk.bio
Misc.
Tools We Can't Live Without

Takeaways
Creating an effective social media strategy
Building a content calendar
Writing captions
Designing images
Scheduling your posts
Utilizing tools to make social media management
easier

QUESTIONS?
Lindsey Miller
Founder & CEO
linkedin.com/company/contentjourney
linkedin.com/company/marketingassistants/
facebook.com/contentjourney
facebook.com/MarketingAssistants
@content.journey
@marketingassistants
M Y M A R K E T I N G A S S I S T A N T . C O M
C O N T E N T J O U R N E Y . C O M