1. PUBLIC
RELATIONS
Created by Lindsey Fagner
Considering a career in

2. WHAT IS A
PUBLIC RELATIONS
PROFESSIONAL?
What does a public relations
professional do?
What type of companies use PR
specialists?

3. SALARY IN PUBLIC
RELATIONS
Entry-level
Experienced
professionals
$35,000 $37,800 $42,000
$55,500
$68,300 $72,000
$91,000
$105,000
$125,000
$172,000
$220,000
Salary by Job Title

4. LANDING THE JOB
Essential abilities
Writing skills
Research ability
Planning expertise
Problem-solving ability
Business/economics ability
Expertise in social media

5. LANDING THE JOB
Daily Operations
R – Research
A – Action
C – Communication
E – Evaluation
...Worst. Service. Ever!!!
How could you let
this happen??

6. Qualifications:
Bachelors Degree
Proven communication and research
skills
Must be organized and methodical
Utilization of CRM’s a plus
Knowledge of email marketing
systems and Microsoft office a plus
Responsibilities:
Responsible for executing on the
Modernize.com PR outreach strategy.
Connect with industry leading bloggers
and websites to promote brand.
Email and connect with potential
partners
Act as a liaison between partners and
content writers and graphic designers.
SEO OUTREACH
ASSOCIATE
MODERNIZE
AUSTIN, TEXAS

7. MARKETING
ADMINISTRATIVE
ASSISTANT
PROGREEN INTERNATIONAL
ATLANTA, GA
Responsibilities:
Works collaboratively with Account
Managers and Director of Marketing to
ensure that projects are completed on time
Manage the day-to-day activities of the
social media marketing campaigns.
Daily updates on the company’s Facebook,
Twitter, Pinterest, Google Plus profiles
Content writing for websites, blogs,
marketing collateral, press releases
Qualifications:
Bachelor’s degree from a four-year
college or university
Excellent verbal and written
communication skills
Must be proficient in MS Office
programs
A strong ability to develop and manage
internal and external relationships
Must be able to effectively organize
and prioritize work

8. CHALLENGES AND
ADVANTAGES
Challenges Advantages

9.  How to get into the field
 How to shift to another
position
 How to advance
PATHS IN THE
FIELD

10. TRENDS
Employment Changes
Training requirements
Expected job availabilities

11. PRSA
PUBLIC RELATIONS SOCIETY OF AMERICA
Chartered in 1947
22,000 public relations and
communications professionals
More than 10,000 students who are
members
Professional development
Networking
Gives voice to issues

12. SUMMARY
What is PR?
Salary
Landing the Job
Job Postings
Challenges and Advantages
Paths in the Field
Trends
PRSA

13. RESOURCES
Interview. Megan Wegner, BraunAbility Brand Manager.
Think, Public Relations
https://www.prsa.org/AboutPRSA/PublicRelationsDefined/index.html#.ViZfT_lViko
http://www.prsa.org/Intelligence/Tactics/Articles/view/11005/1108/On_the_Hunt_Where_the_PR_Jobs
_Are#.ViZg9_lViko
Modernize job posting: http://www.indeed.com/cmp/Home-Improvement-Leads/jobs/SEO-Outreach-
Associate-167160d88d9b9a58?q=bachelors+degree+entry+level+PR
ProGreen job posting: http://www.indeed.com/cmp/ProGreen/jobs/Marketing-Administrative-Assistant-
81a1de18f7242b03?q=bachelors+degree+entry+brand+manager
Images:
http://www.deirdrebreakenridge.com/wp-content/uploads/2015/09/Screen-Shot-2015-09-21-at-
10.40.07-AM.png
http://www.slideshare.net/prezly/17-inspirational-public-relations-quotes