Lindsay Schiller

Greater Boston Area United States

Marketing Specialist

Advertising / Marketing / PR

• Utilizes lead generation programs, including refinement of lead database, and general database building and maintenance • Develop and execute a lead generation plan that generates leads to enhance sale's pipeline • Create campaigns from initial concept through completion for each content area, generating targeted leads, managing campaigns, and running post-campaign measurement • Identify actionable opportunities for improved segmentation targeting and process improvement • Use all available resources (e.g., LinkedIn, ZoomInfo, conference lists, etc.) to determine target title names and contact information from target companies • Maintain database integrity of CRM syste