This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.

1. SOCIAL MEDIA
Mob
DIGITAL // MOBILE
MarkE
SOCIAL MEDIA
STRATEGIES
MARKETING
StratEgIES
SOCIAL MEDIA
STRATEGIES
Mobile Marketing: The
February 11-13, 2014 • Marines’ Memo
Blogger’s Guide
INDUSTRY
REPORT
#SMSsummit
New For 201
Register By September 20, 2013 and Save $600!
02
Welcome Letter for New Writers
Social Media3
03
About GSMI and the SMSS Blog
Brought to you by
04
and the Social Media Strategies Summit
Why Write for GSMI?
StrategieS SuMMit
05
conference collateral // graphic design
Targeted Topics
06
#SMSsummit
SMSS Blog Goals
07
Directions for Publishing
Full Days
of Learning
& Networking
6
Dedicated
Summit
Tracks
Pr
Int
W
08
Requirements for Posts
09
ia Marketing Skills
Master Key Social Med iness Goals
ch Your Bus
to Rea
Submitting Ideas and Finished Posts
10
Expectations for Writers
11
Resources for Writing
Media Strategies Summit
Social
Conference brochure
6 Social Media Strategies
Industry Report
Interactive PDF
portfolio
3
SMSS San Francisco 2013
Media Strategies Summit
Social
Conference brochure + signage
+ lanyard name badge
7 Social Media Strategies
Bloggers Guide
Interactive PDF
Linda C. Modica
Art Director | Brand Specialist | Graphic Designer
4 Digital Marketing
Strategies Summit
Custom vector illustration
Media Strategies Summit
Social
Bally’s Las Vegas
Hotel and Casino
5
#SMSsummit
Mobile
Marketing
Strategies Summit
Conference brochure
Case studies from leading brands:
8 SMSS Las Vegas 2014
8
12
Las Vegas, NV
8 Dedicated Tracks Including:
Content Strategy, Marketing
Sales Strategy, Building a Social
Business, Engagement Strategies
and more!
Case Studies from Top Brands
Industry Leaders
12 Interactive Pre-Summit
Workshops and Over
40 Learning Sessions
Register Today!
At
K
fro
Register by January 17th and save $200!
www.mobilemarketingstrategiessummit
+ typography driven design
www.socialmediastrategiessummit.com
Conference brochure +
Infographic
Case Studies
2014
2014
Contact Information
2 SMSS Amsterdam 2014
Strategies
from
February 4-6 Top Brands
for Wearables
14
SMSS
Vegas
You Will Learn To:
• Build a Cohesive Social Strategy to Reach Your Business Goals
• Monitor, Measure, and Report Your Company’s Analytics
• Increase Consumer Engagement Across Social Channels
• Adapt Your Organization to the New Social Customer Service
• Use Social to Generate Leads and Convert Your Customers
• Integrate Original, Engaging and Adaptive Content into Your Marketing Plan
www.socialmediastrategiessummit.com | 888.409.4418

2. Social Media Strategies Summit - Amsterdam 2014
C
onference brochure + Infographic
2
Instagram inspired colorization of historical Amsterdam.
Stock image with filter alteration.
A4, PDF for electronic distribution.

3. Social Media Strategies Summit - San Francisco - 2013
Conference brochure + Conference collateral
Abstract and circular San Francisco skyline (stock image)
3
Brochure - 8.5 x 11 PDF for electronic distribution
Name badge and lanyard design
Conference signage 33 x 78.625

4. Digital Marketing Super Summit 2014
C
onference brochure + Custom “dashboard” illustration
8.5 x 11 PDF for electronic distribution.
Vector based custom illustration.
4

5. MobIlE
Mobile Marketing StrategieS SuMMit
#MMSS
Facebook.com/gsmiweb
BLog:
http:// socialmediastrategiessummit.com/blog/
Why Mobile Marketing?
2014
91% of all U.S. citizens have their mobile
device within reach 24/7 (Source: Morgan Stanley)
91%
MarkEtIng
Mobile internet usage is projected to
overtake desktop internet usage by 2014
(Source: Microsoft tag)
75% of mobile users are using their mobile
device for shopping (Source: nielsen)
70% of all mobile searches
result in action within 1 hour
(Source: Mobile Marketer)
75%
StratEgIES SuMMIt
25% of international media and
marketing executives see mobile
as the most disruptive force in their
industry (Source: adMedia partners, 2013)
25%
9 out of 10 mobile phone searches result in a purchase or visit
Mobile Marketing: The Path to Engagement
(Source: nielsen)
Within 5 years, half of today’s smartphone users will
be using mobile wallets as their preferred payments method
2017
2016
2015
2014
2013
3 | RegisteR today!
$
$
(Source: Carlisle gallagher Consulting group, 2012)
February 11-13, 2014 • Marines’ Memorial Club Hotel • San Francisco, CA
New For 2014!
@gsmionline
$
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
Craft
of Learning
Networking
6
Dedicated
Summit
Tracks
6
Pre-Summit
Interactive
Workshops
Mobile Marketing Strategies Summit 2014
MaXIMIZE
Conference brochure + Infographic
DEtErMInE
3
Full Days
a Strategic Approach
to Mobile
Type driven cover concept that utilizes all negative spacing.
Subtle color palette draws focus on the important content.
8.5 x 11 PDF for electronic distribution.
Mobile Marketing for
Your Organization
Measures, Metrics,
Analytics for Mobile ROI
Strategies
for Wearables
Case Studies
from Top Brands
Keynotes
from Thought
Leaders
apply
Strategies Tactics
from Top Brands
Register by January 17th and save $200!
www.mobilemarketingstrategiessummit.com | 888.409.4418
#MMSS
| www.gsmiweb.com
Mobile Marketing StrategieS SuMMit
#MMSS
@gsmionline
Facebook.com/gsmiweb
BLog:
http:// socialmediastrategiessummit.com/blog/
#MMSS
ANALYTICS
ENgAgEMENT
Scores of companies have already
developed a mobile strategy. The
good news is: you can learn from
their mistakes at MMSS. Hear tips,
tricks, and lessons learned from
mobile pioneers that will help you:
Many organizations make the mistake
of implementing mobile strategies
and campaigns, but never measure
the ROI from them. At MMSS, learn
how to:
Designing and implementing a strategy
is just half of the mobile marketing
battle. Brands need to create engaging
experiences that make customers want
to stick around for the long haul. MMSS
will explore how to:
• xplore the differences between
E
mobile websites and mobile apps,
and which route your company
should take
• eparate the hype from reality of
S
how the next generation of cuttingedge mobile tools can enhance
your mobile strategy
• arness analytics to attract and
H
target the right audience for your
brand
• onvert browsers into buyers and
C
gain competitive advantage by
using data as your differentiator
• rive brand awareness and
D
implement best practices for
consumer engagement
• reate enjoyable mobile
C
campaigns, websites, and
apps that build and maintain
customer loyalty
• ead your customers down the
L
mobile path to purchase in a
meaningful way
PAYMENTS
RETAIL
Mobile-savvy consumers expect
a seamless experience from their
favorite brands. At MMSS, mobile
marketers from leading organizations
will discuss how to:
Capitalize on mobile advertising best
practices with case studies from
advertising thought leaders that will
help you:
• avigate the mobile wallets landscape
N
• djust your shopping experience
A
for the unique mobile consumer
• etermine the best route for your
D
campaigns – banners, posters,
and SMS
• everage SoLoMo for your brand
L
target your customers by geofencing your campaigns
• reate and influence brand
C
awareness and target the right
audience
• ead your customers effectively
L
down the mobile path to purchase
• Maximize your mobile ad spending
keeping up with your Mobile-Savvy
Consumers
Presented by:
Tomer Cohen, Product Lead, Mobile,
LinkedIn
It’s abundantly clear that the mobile space
is evolving at a rapid pace with no signs of
slowing down. We know that consumers are
addicted to their mobile devices and mobile
Internet usage is projected to trump desktop
usage this year, so why isn’t your marketing
plan focusing on your mobile consumers?
Join Tomer Cohen from LinkedIn as he
discusses how to keep up and capitalize
your marketing efforts with the on-the-go,
mobile-savvy consumer.
Attendees will learn how to:
• Set and exceed mobile engagement goals
• Anticipate the wants needs of your
audience
• Leverage mobile marketing to delight your
audience and grow your revenue
ADVERTISINg
From banking, to ordering food,
to booking a flight, the mobile
payments arena presents endless
opportunities. At MMSS, jumpstart
your knowledge and:
• reate a user-centric, omniC
channel approach to payments that
combines loyalty, coupons, and
rewards
• iscuss the ever-growing concern
D
of mobile security, and what factors
are necessary to create a safe
mobile payment solution
7 | RegisteR today!
BLog:
http:// socialmediastrategiessummit.com/blog/
Plenary Sessions
STRATEgY
• dentify your company’s KPIs in
I
order to attain relevant, important
data
Facebook.com/gsmiweb
@gsmionline
Summit Tracks
• repare a case for mobile at your
P
organization by outlining your goals,
budget, and strategy roadmap
5
Mobile Marketing StrategieS SuMMit
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
Creating a Complete Shopping
Experience: bringing together
Social Mobile
More than Visits likes:
Converting Interactions
into transactions
Presented by:
Sarah Rose, Vice President, Product,
ModCloth
Presented by:
Parag Vaish, Director of Mobile Product
Management, StubHub
Mobile devices are increasingly driving
social engagement and commerce, allowing
consumers to engage with businesses while
on-the-go. ModCloth, a social shopping
retailer of women’s fashion and decor,
provides an engaging shopping experience
on mobile layered with social features
that keep the community coming back. In
this session, ModCloth SVP of Product
Growth, Sarah Rose, will discuss how to
bring mobile and social together to create a
deeply engaged and loyal community among
the mobile savvy consumers of today.
Attendees will learn how to:
• Be authentic and remain true to who you
are as a brand
• Have a cross-platform plan in order to
think about how your customers move
across all of their devices
• Use mobile to unlock the power of social
opportunities
As the mobile marketing space continues
to evolve at a rapid pace, reducing friction
has become paramount in creating user
experiences that are creative, practical and
win over fickle consumers who constantly
have dozens of options at their fingertips.
At StubHub, we are constantly thinking of
ways to enhance and simplify the mobile
flow – delivering an experience that not
only works perfectly but also adds a level of
value beyond the purchasing transaction. By
closely listening to customers and developing
mobile marketing strategies that enhance
the overall user experience, Parag Vaish will
share more on how StubHub has continued
to maintain its market leader position while
also innovating outside the digital box.
The key takeaways from this session will be:
• Identify all pain points in the existing user
experience and innovate around how to
make that process more seamless, intuitive
and fun
• Leverage big data to understand how to
reduce friction for your specific consumer,
who often has different needs and
preferences from a broader e-commerce
audience
• Create a user experience that takes into
account how consumers are evolving their
behaviors and changing their expectations
around the mobile experience
the Mobile lifecycle: planning for
Success
boost your Mobile Customer
Service reduce Customer Churn
Session details coming soon!
Session details coming soon!
Highly informative and worthwhile educational investment.
- Bafana Sibiya, global Brand Manager at Yookos
14 | RegisteR today!
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com

6. SOCIAL MEDIA
STRATEGIES INDUSTRY
REPORT
Brought to you by
and the Social Media Strategies Summit
#SMSsummit
SOCIAL MEDIA
STRATEGIES
#SMSsummit
INDUSTRY
REPORT
Table of Contents
03
Creating a Bond With your Fans Using Instagram: How Ben Jerry’s Celebrates
Its Community
Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc.
04
SOCIAL MEDIA
STRATEGIES
How McDonald’s Successfully Created Shareable Global Content
Presented by Lizzie Roscoe, Social Media Manager, McDonald’s Corp
05
#SMSsummit
INDUSTRY
REPORT
Using Social Media to Recharge Your Brand: The Better Homes and Gardens
Case Study
Creating a Bond With your Fans Using Instagram:
How Ben Jerry’s Celebrates Its Community
Presented by Kaelin Zawilinski, Digital Editorial Manager, Better Homes and Gardens
06
The TAO of Twitter (Twitter Account Optimization)
Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc.
Presented by Travis Wright, Global Social Media Awesomeizer, Norton | Symantec
07
Calendar of Upcoming SMSS Events
Case studies from leading brands:
Overview
Instagram, now owned by Facebook, has 100 million monthly active users, and 40 million photos posted per day. Additionally, 59%
of the top 100 brands are on Instagram. Is Instagram right for your brand and your brand’s business objectives? To use Instagram
effectively, it becomes essential to recognize the platform for what it’s made for: sharing and celebrating photography. This case
study by Jay Curley of Ben Jerry’s reviews how Ben Jerry’s celebrated its community on Instagram by exploring one of their
Instagram campaigns. (Sources: Instagram, Simply Measured)
Key social
Interested in learning more aboutLearnings media strategies to
1) Respect and celebrate
help your organization reach business on community the community. Ben Jerry’sgrowth. defined theirtheir campaign aboutinbuilding real relationships and
goals? engagement, not community clearly They made company objective running this campaign: they
focused
learning about their community versus focusing as:
The Social Media Strategies Summit features presentations from leading brands suchon the numbers. Listen to your community and give them what they want.
Ben Jerry’s was able to give their community what they wanted via Instagram: acknowledging and sharing their unique photography. Find out what makes your community tick, and plan your campaigns accordingly.
2) Be true to who you are as a company. Ben Jerry’s incorporates their value of corporate social responsibility into their Instagram activity including posts about social justice and environmental sustainability. Companies should take advantage of using
their influence as a brand to create positive change.
3) Make participation simple and fun. For this particular campaign, all users had to do was upload a photo to Instagram and use
Visit the Social Media Strategies Summit website here the hashtag #captureeuphoria. Several added steps only serves to convolute the process and lose participation. This campaign
http://www.socialmediastrategiessummit.com
received 18,000 entries vs. ~1,000 they would have gotten if they had demanded Likes, follows, email addresses, etc.
2 | Social Media Strategies Industry Report | Brought to you by
www.socialmediastrategiessummit.com
4) Strategies Summit | www.socialmediastrategiessummit.com
C
and the Social Media onnecttheonandofflineworlds. Ben Jerry’s
took the time to feature the photography of their campaign winners offline
in meaningful ways - which resulted in very happy customers.
5) Don’t always make it about your product. Participants in this campaign were particularly responsive because Ben Jerry’s
made it about their followers, not their product. Ads that featured the winners about the campaign included their photography
and their Twitter handle as the main focus, not the ice cream product.
Interactive
Presentation
Watch the full presentation here:
Social Media Strategies Industry Report
Interactive PDF
Table of contents, website URL’s, email addresses were all hyperlinked.
8.5 x 11 PDF for electronic distribution.
6
http://socialmediastrategiessummit.com/learningcenter/
jaycurley/jaycurleysmssnewyork.html
3 | Social Media Strategies Industry Report | Brought to you by
and the Social Media Strategies Summit | www.socialmediastrategiessummit.com

7. SOCIAL MEDIA
STRATEGIES
#SMSsummit
02
SOCIAL MEDIA
STRATEGIES
#SMSsummit
02
Blogger’s Guide
Welcome Letter for New Writers
03
04
The Global Strategic Management Institute is a leader in the industry of
executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity
to network with today’s most relevant thought-leaders, speakers and
practitioners.
Hello new blogger!
I have made you an author on the Social Media Strategies Summit blog site so that you can post
articles at your convenience, 24 hours a day. Please save articles as DRAFT while you are working
on them and then save as PENDING REVIEW when you are ready for the GSMI content team to
review and publish. The SMSS blog is built on a WordPress blog platform, which is pretty easy to
navigate. Details on setting up your account and posting blogs are provided in the following pages.
Below is a link to help you get started, but feel free to email me with any questions that are not
answered in this guidebook.
05
Targeted Topics
06
SMSS Blog Goals
DRAFT
Directions for Publishing
Breanna Jacobs Director of Conference Production SMSS Blog Editor
09
Submitting Ideas and Finished Posts
10
To get started, go to:
Expectations for Writers
11
http://socialmediastrategiessummit.com/blog/wp-admin
Who is Our
Audience?
As a provider of educational conferences and trainings, our
goal is for customers and readers to consider GSMI a source
of useful and up-to-date information and learning resources.
We want to increase our reach and focus on user acquisition,
while also maintaining a solid and repeat reader base and creating an interactive and user-friendly experience for visitors.
PUBLISH
Requirements for Posts
GSMI’s vision revolves around not only providing educational experiences
at our conferences and trainings, but by also providing resources on the
importance of higher education, best practices in business and networking,
tools for business growth and achieving corporate goals. We aim to cover
topics that today’s leaders find most challenging and inspiring.
About the
Blog
Sincerely,
08
For more background, you can
review a list of GSMI’s upcoming
events here. gsmiweb.com
PENDING
REVIEW
Congratulations! Our team looks forward to working with you.
07
#SMSsummit
About GSMI
This guidebook is intended to provide writers with information regarding style, usage and
expectations on publishing with GSMI’s Social Media Strategies Summit blog.
Why Write for GSMI?
Blogger’s Guide
03
Welcome to the Social Media
Strategies Summit Blog
Welcome to the SMSS blog writing team! We pride ourselves on choosing high-quality writing
talent with the goal of providing useful, educational and shareable content to our reader base.
About GSMI and the SMSS Blog
SOCIAL MEDIA
STRATEGIES
Blogger’s Guide
Content created needs to include high-level strategies, tools
and insights geared towards and applicable to executives
involved in their company’s social and digital marketing. Targeted topics are included in this guide.
The Social Media Strategies Summit blog aims to provide
readers with resources to help them address relevant challenges and trends in social media, along with best practices,
case studies and tools they find directly applicable to their
social planning and strategy.
GSMI’s annual events have reached 80% of the Fortune 500
companies in over 30 countries. The Social Media Strategies
Summit draws key decision makers in the industry, including CEOs, CMOs, Marketing Directors, VPs and Community
Managers of Fortune 500 and 1000 companies.
For more information on our customers,
click here. http://gsmiweb.com/our-customers.html
Resources for Writing
14
Contact Information
2 | Social Media Strategies Summit Blogger’s Guide |
SOCIAL MEDIA
STRATEGIES
04
SOCIAL MEDIA
STRATEGIES
Blogger’s Guide
#SMSsummit
Writing for GSMI is a great opportunity to build and expand your
writing portfolio, while working
on your self-branding efforts as a
freelance writer.
Take advantage
SMSS Blog
traffic.
Reach a rapidly growing audience of
over 5,000 visitors each month and
have your posts promoted via GSMI
social channels including Facebook,
Twitter and LinkedIn groups.
Flexibility.
Although we do have a minimum
required number of posts per week,
we give our writers the freedom to
write as much as they want.
Ability to apply
for press
credentials for
industry events.
Blogger’s Guide
#SMSsummit
05
Why Write for GSMI?
Build your
portfolio.
| www.socialmediastrategiessummit.com
Targeted Topics for the SMSS Blog
Opportunities to
attend an SMSS
event.
Writers who contribute at least 3
articles per week have the opportunity to attend and cover one of
our SMSS events. This includes the
opportunity to meet with some of
social media’s top industry leaders
and brands.
(Please note: GSMI does not cover
airfare or accommodations. Bloggers
that meet the writing minimum stated
above will be eligible for a complimentary all access pass to all summit
sessions and pre-summit workshops.)
Targeted Topics Include:
Social Channels
This includes coverage of any of the social networks, with a
primary focus on Facebook,Twitter, Instagram, Pinterest and
LinkedIn. This can include news about these social channels, new
channel features and tips tricks for optimized channel strategy.
Keywords: social networks, social networking sites
Social Tools
This category can feature any tools social strategists use to
help them with their social strategy. This can include monitoring or listening tools/software, analytics software, management software, etc. This category is ideal for highlighting tool
features, “how to use” posts, top lists of tools that can help
marketers meet specific social strategy goals, etc.
Keywords: social media tools, social media marketing tools,
social media how to
This category is for posts related to content strategy, content
creation, content quality, content management, content marketing, content distribution, content strategy integrated with
social media. Please make sure all posts are tied back to social
media marketing.
Keywords: Content strategy, content management, content
management tools, enterprise content management
| www.socialmediastrategiessummit.com
5 | Social Media Strategies Summit Blogger’s Guide |
SOCIAL MEDIA
STRATEGIES
| www.socialmediastrategiessummit.com
Blogger’s Guide
#SMSsummit
05/06
Targeted Topics Include:
Social Business
This category focuses on creating an internal structure supportive of a social media initiative, and learning to turn employees into
brand advocates.This category is not focused on businesses with
a social responsibility initiative, but businesses that embrace social
media from and internal and external standpoint. Articles can
include platforms, strategies, and tactics that help build a social
business and foster an advocating environment, and case studies.
Keywords: employee engagement, social media for
business, reputation management, social media for
companies, social software
Social Management
Social management articles can include platforms that help
with tactical execution, and strategies for building and maintaining a social business and team. Since social media is a function of a business requiring attention and dedication, it must
be managed effectively.
Customer Service
SMSS Event News
Keywords: Customer engagement, customer engagement
strategies, customer experience, customer loyalty, customer
relationship management
Please find below the list of targeted and permitted topics for the SMSS blog. Each of your blog
posts should fit within one of these categories. If your content does not fit into one of the below
listed categories, please don’t write about it.
Content Marketing
4 | Social Media Strategies Summit Blogger’s Guide |
3 | Social Media Strategies Summit Blogger’s Guide |
Infographics
This category includes topics on customer engagement strategies, customer service, customer loyalty strategies, building
relationships with customers, consumer behavior, etc.
Case Studies
Case studies from all types of companies are encouraged –
not just big brands. This category can include success stories
from start-ups, nonprofits, B2B, B2C, SMB and enterprise
companies in social media. Case studies should be in relation
to one other category.
This includes any event related news: new speaker announcements, new sponsor announcements, new agenda content
(new sessions, new tracks), speaker interviews, etc.
Infographics can be original or taken from another source
with proper attribution. Infographic posts must still include at
least 300 words of text to accompany the image describing
key findings of the infographic.
Keywords: Successful social media campaigns, best social
media campaigns
SMSS Blog Goals
Current
Reach
16.4k
19.3k
unique visitors
over the past three
months (4.1 - 7.9.13)
visits over
same three
month period
1.64
pages/visit for
new visitors
average visit
duration for
new visitors
Social Analytics
Every business is searching for the “ROI” in social media, but
what they really want to know is what type of data to collect,
and how to process to create analytical information that can
be executed for actionable change. Social analytics articles
can focus on key metrics, KPIs, and numbers that matter to a
social-media audience.
| www.socialmediastrategiessummit.com
3 Month
Goal
Acquisition:
Reach 20k unique visitors by 10.1.2013
(44% increase)
6 | Social Media Strategies Summit Blogger’s Guide |
2+
pages/visit for new visitors
(27% increase)
| www.socialmediastrategiessummit.com
Blogger’s Guide (for Social Media Strategies Summit)
7
2:03
Interactive PDF
Table of contents, URL’s, email addresses were all hyperlinked. 8.5 x 11 PDF for electronic distribution.

8. 52%
36%
WHY
Social Media Strategies Summit - Las Vegas 2014
social media marketing
for your organization?
These latest 2013 social media marketing
statistics speak for themselves:
27%
C
onference brochure + Infographic
In 2013, 52% of all marketers have found a customer via Facebook, distribution.
Brochure (bottom): 8.5 x 11 PDF for electronic
and 36% have found a customer via Twitter
Infographic (left): 8.5 x 25, custom//simple illustrations.
46%
of total U.S. internet time is
spent on social networking sites
13%
Social Media
Approximately 46% of online users
count on social media when making a
StrategieS SuMMit
lead conversion rates
Social media
are 13% higher than the average lead conversion rate
52%
Register By September 20, 2013 and Save $600!
purchase decision
36%
Marketing Skills
Master Key Social Media ess Goals
to Reach Your Busin
In 2013, 52% of all marketers have found a customer via Facebook,
and 36% have found a customer via Twitter
46%
Bally’s Las Vegas
Hotel and Casino
Las Vegas, NV
#SMSsummit
Approximately 46% of online users
count on social media when making a
2014
2014
February 4-6
purchase decision
85% of customers expect
businesses to be active on social media
85% of customers expect
businesses to be active on social media
55%
8
8
85%
67%
55% more web visitors and 67% more leads for businesses
55%
that blog
Sources: Experian, Hubspot, Nielsen, Moderate Research Technologies, EConsultancy
85%
8 Dedicated Tracks Including:
Content Strategy, Marketing
Sales Strategy, Building a Social
Business, Engagement Strategies
and more!
67%
12
Case Studies from Top Brands
Industry Leaders
12 Interactive Pre-Summit
Workshops and Over
40 Learning Sessions
Register Today!
At
SMSS
Vegas
You Will Learn To:
• Build a Cohesive Social Strategy to Reach Your Business Goals
• Monitor, Measure, and Report Your Company’s Analytics
• Increase Consumer Engagement Across Social Channels
• Adapt Your Organization to the New Social Customer Service
• Use Social to Generate Leads and Convert Your Customers
• Integrate Original, Engaging and Adaptive Content into Your Marketing Plan
www.socialmediastrategiessummit.com | 888.409.4418