Burtch Works is a top executive recruiting firm specializing in data science, predictive analytics, and marketing research talent. This deck shares our most recent salary data and hiring market insights on quantitative and research professionals in these fast-growing fields.

1. The Burtch Works Studies:
Salaries for Predictive Analytics,
Marketing Research & Data Science

2. Job seekers:
Want to know your market value?
Hiring managers:
Want to keep your job offers
competitive?
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3. We’re a trusted resource
Comprehensive salary and demographic
reports for our main specialty areas:
- Data science
- Predictive analytics
- Marketing research
Website, blog, and job board trafficked by
thousands of quantitative professionals
Recognized by Forbes as one of America’s
Best Recruiting Firms
Frequently interview by the press:

4. We’re the authority
on salaries.
Salary reports and other hiring market
research available for:
Predictive Analytics, Data Science, and
Marketing Research Professionals

5. Our studies contain
unparalleled data
Accurate data collected
directly from professionals
Compensation & hiring trends
Demographic characteristics
Salaries examined by years of experience
and other factors
Salary means, medians, and quartiles
Download for free at:
burtchworks.com/study

6. data © 2019 Burtch Works LLC
Salaries of:
Predictive Analytics Professionals
and Data Scientists

7. Data Science vs. Predictive Analytics
Predictive Analytics Professionals
Analyze data to glean insights
and prescribe action
Quantitative skills
Structured data
Data Scientists
Analyze data to glean insights
and prescribe action
Quantitative skills
Unstructured, streaming data
Computer science/coding
May cover entire analysis cycle

8. Typical academic background
Predictive Analytics Professionals
Typical degrees:
Statistics/Mathematics
Business Analytics
Economics
Newer programs:
MS in Predictive Analytics
MS in Business Analytics
Data Scientists
Typical degrees:
Statistics/Mathematics
Computer Science
Engineering
Newer programs:
MS in Data Science
MS in Machine Learning
Retraining or expanding skills via
online courses or bootcamps:
Coursera, Udacity, Metis, etc.

9. Typical tools
Predictive Analytics Professionals
Using analytical tools
R
Python
SAS
SQL
Expanding to use other tools/techniques
Hive, Hadoop, Spark
Data visualization
Machine learning
Data Scientists
R
SQL
Python
Java
Hive
Pig
Hadoop
Spark
TensorFlow
D3.js

10. Profiles matched to job categories
Individual Contributors
Level 1: 1-3 years of experience
early career professional
Level 2: 4-8 years
hands on, more advanced
Level 3: 9+ years
analytics subject matter expert
Managers
Level 1: 1-3 direct reports
tactical manager
Level 2: 4-9 direct reports
leads a function
Level 3: 10+ direct reports
executive leader, sets strategy
text © 2019 Burtch Works LLC

11. Predictive analytics vs. data science
salaries in 2019
$0
$50,000
$100,000
$150,000
$200,000
$250,000
IC-1 IC-2 IC-3 MG-1 MG-2 MG-3
DataScience
PredictiveAnalytics
+19%
+34%
+27%
+12%
+6%
+1%
data © 2019 Burtch Works LLC

12. data © 2019 Burtch Works LLC
Salaries of:
Marketing Research &
Consumer Insights Professionals

13. SECONDARY/
SYNDICATED
Marketing Research Professionals are…
QUANT
QUAL PRIMARY
CUSTOM

14. Marketing Research
Professionals are…
• Consumer Insights
• Shopper Insights
• Category Management
• Media or Audience Research
• Competitive/Market Intelligence

15. Profiles matched to job categories
Supplier-side
Client-side

16. Profiles matched to job categories
Supplier-side levels and sample job titles
• Level 1: 0-4 years
Research Analyst, Research Executive, Sr. Research Analyst
• Level 2: 5-9 years
Account Manager, Research/Project Manager, Sr. Research Manager
• Level 3: 10-19 years
Project/Research Director, Sr. Director, Associate VP, Vice President
• Level 4: 20+ years
Group Director, SVP, EVP, President

17. Client-side levels and sample job titles
• Level 1: 0-4 years exp.
Analyst, Sr. Analyst
• Level 2: 5-8 years
Associate Manager, Manager, Consultant
• Level 3: 9-14 years
Sr. Manager, Sr. Consultant
• Level 4: 15-24 years
Associate Director, Director
• Level 5: 25+ years
Sr. Director, Vice President
Profiles matched to job categories

18. $67,500
$90,000
$122,500
$180,000
$83,500
$115,000
$146,000
$172,000
$215,000
$0 $50,000 $100,000 $150,000 $200,000 $250,000
Supplier- vs. Client-side salaries in 2019
Client Side
Data © 2019 Burtch Works LLC
Supplier Side

19. Additional data is available
in our full reports
burtchworks.com/study
Demographic data
Salaries
Year-Over-Year Trends
Qualitative Insights
Quartiles/Means

20. Visit burtchworks.com/blog for more insights
• Career advice
• Hiring market insights
• Additional salary research
• Burtch Works news and updates

21. Follow Burtch Works on social media to stay
updated on our latest research.

22. Let’s chat!
info@burtchworks.com
847-440-8555
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