Nick Assef is most certainly best known as the founder of Lincoln Crowne and Company, which has since become a prominent investment firm in the Australian and South East Asian markets and beyond. He continues to lead the firm as their Executive Director and Senior Analyst.

1. Nick Assef Tries to Be an Original Thinker When it Comes to Negotiations for Clients
Nick Assef ismost certainlybest known as the founder of Lincoln Crowne and Company, which has
since become a prominent investment firm in the Australian and South East Asian markets and
beyond.He continuestolead the firm as their Executive Director and Senior Analyst. Overall, after
nearlythree decadesinbusiness,he hascome tobe well-known as a specialist, due primarily to his
highlevel of experience inmanyfinancial areas,including mergers and acquisitions, joint ventures,
valuation,growthstrategies,shareholder rights, and strategic due diligence. Over time, Nick Assef
has builtupan extensive bodyof work in the corporate world, the legal profession and even in the
academic world.
Overmore than a quarter century,NicholasAssef hasshownhimself to be one of the most dynamic
and persuasive mergersandacquisitionsinvestment bankers in the Australian and South East Asian
markets. He has become well-known and highly regarded as a shrewd negotiator, capable of
applying innovative and unusual strategies and tactics to negotiation, including some based on
"game theory.” Long before he founded Lincoln Crowne, he was a corporate attorney with Allen,
Allen & Hemsley in Sydney, before he turned his attention to investment banking.
Nick Assef also has an impressive education to back him up. He earned a Post Graduate degree in
ValuationfromHarvardBusinessSchool,forexample,andthat came after he earned his MBA at the
Simon Business School at the University of Rochester in New York. He also holds a Bachelor of Law
Honors degree in 1992 from Bond University Law School and a Graduate Diploma in Legal Practice
from University of Technology Sydney.