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大陸客製化行程之發展 Customized travel-in_china
1.
Customized Travel Topology-Travel in
Real Taiwan Made by Sindy Sun
2.
DEMAND:《2012中国高净值人群消费需求白 皮书》中六成此类人群会选择旅游方面的消费金融 服务。 “高净值人群”: 个人资产 > 600 万 SUPPLY: 小众、高端的旅游市场不乏先行者,但 缺领导者。 MARKET POTENTIAL:旅游业内的一片广阔蓝 海。
3.
WHO:中国现从事高端定制旅程的服务人员: 1. 出自传统旅行社的业务骨干和市场精英 北京天地探美-汪新潮 2. 有海外工作经验和国际视野的“海归派” Wild China -张玫 http://www.wildchina.com/ 德迈爱游 -林建勋 http://www.itravellive.com/
4.
3. 掌握特殊客户资源和目的地资源的“能人转型” 极之美极地旅行- 曲向东 http://a.tripolers.com/ 北京易途-前法国旅游局中国办事处代表 http://www.etourtravel.com.cn/ 4. 海外高端旅行社在中国的分支,代理 Abercrombie & Kent http://www.abercrombiekent.com/
5.
5. 极具中国特色的“富豪俱乐部” 太美旅游 – 邀请制的“黑卡会” http://www.lifetm.com/ PALA私人订制旅行机构 http://www.sunpala.com/ 鸿鹄逸游 http://www.hhtravel.com/
6.
代理目的地资源,推荐酒店和旅游体验 Heavens Portfolio—Singapore http://heavensportfolio.com/ 赞那度 http://www.zanadu.cn/site/aboutUs.html
7.
定制旅游
公司 文化传播 拓璞行销 咨询 公司 定制 行程实施 旅游咨询 俱乐部 公司
8.
“最好的时间,最强的保障, 最刻骨铭心的旅游记忆都体现了专项定制旅 游公司的执行能力。” “其实我并不想自己去带队,探美的定位是旅游企划公司,最理想的状态 是只做企划” --汪新潮 “我们的产品不怕复制,因为我们提供的不是产品,是服务, 是旅行体验, 这是不可复制的” “定制不是就做高端,是做真实的东西,是满足内心需求。” --林建勋
9.
“作为定制旅游的咨询师,必须有主见,有想法” “不能被客人牵着鼻子走,还要敢于对客人说不” “量身定制是很贵的,千万不能把自己贱卖了” “客户都是有知识有判断力的, 他们对价格不敏感,体验的东西物 有所值加上合理的服务费才能吸引到他们” “我意识到,很少有人能跟我一样幸运,深度了解中国和世界。于 是我决定自己创业,让大家能体会到我体会到的中国,让中国人 能看到我看到的世界。” --张玫 Wild China 创始人
10.
客人:洛克菲勒家族 要求:深入了解中国的佛教、藏汉文化,慈善事业在中国的发展,希 望能够深入中国西部,了解曾经拥有繁荣的商贸活动的丝绸之路以及 神秘藏族文化。 执行:WildChina
11.
通过细致系统的考察,WildChina 首先确定了在甘肃天祝东大滩藏族 村通过两条主线来让客户感受当地的风土人情:体验原汁原味的藏族 歌舞、参与藏式传统的篝火晚宴,在当地老乡家过夜,近距离感受当 地人的生活状态。充分评估当地实际情况后,WildChina 派出有经验 的团队在2 个星期的时间内,将全部操作细节一一落实,大到藏式帐 篷的设立,与当地村、乡、县级领导的协调,小到安排村民的参与, 户外厕所搭建,以及对当地藏家的布置,以便让客户在极度简单的条 件下能够舒适过夜,以“体验式旅行”的方式让客户淋漓尽致地感受天 祝藏区的魅力。
12.
在敦煌,除了安排与专家共同参观传统的敦煌石窟,WildChina 协调、 策划了与当地高僧的打坐修行、篝火晚会、鸣沙山日出早餐,多角度呈现敦 煌文化。与当地高僧共同打坐修行可谓行程的最大亮点,高僧的指点,伴随 着心灵音乐的净化,再现了当年丝绸之路上信徒的虔诚感受,夜晚的篝火晚 会伴随着敦煌飞天的舞蹈,将整个敦煌文化的精髓推向顶峰。 这项活动不仅仅在策划方面有突破性创意,活动执行层面也是选择在了 极富挑战的地区。在全程的活动中,WildChina 继续坚持了环保旅游标准, 没有使用任何一次性不环保的用品。所有的垃圾也全部回收到城市中处理。 将旅游对环境的影响降至最小。令WildChina 最骄傲的是,活动让当地村民 更加为自己所拥有的文化和信仰感到自豪,让所有人认识到对本族文化传承 的重要性。
13.
《时尚旅游》杂志, May 2012, 总第204期 时尚先生: 全程旅行计划很重要 http://www.hiesquire.com/fineliving/1/5/0/5/15054_1.html
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