With our socially connected world today, we have given up a great deal of information in order the have the convenience and customization of services and products towards our liking. This has resulted in us ultimately accepting the fact that privacy has become just a word, and instead, we have moved into an age of public disclosure of all our personal information.
Our Evolving Relationship with Privacy in a Connected World
1. Photo by miguel77 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25591852@N00 Created with Haiku Deck
2. Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01 Created with Haiku Deck
We as individuals in a vastly connected
society have accepted losing control of
privacy, and have become willing to
give up personal information to
companies for the sake of convenience
3. Photo by Alan Cleaver - Creative Commons Attribution License https://www.flickr.com/photos/11121568@N06 Created with Haiku Deck
pri·va·cy
ˈprī-və-sē Noun
the state of being
away from public
attention(1
)
4. Photo by Ervins Strauhmanis - Creative Commons Attribution License https://www.flickr.com/photos/76523360@N03 Created with Haiku Deck
There are inventions now that allow us to constantly
stay up to date with our connections
5. Photo by ElizaC3 - Creative Commons Attribution License https://www.flickr.com/photos/93413187@N06 Created with Haiku Deck
Knowing every little event in the lives of others has
become a societal norm(2)
6. Photo by garryknight - Creative Commons Attribution License https://www.flickr.com/photos/8176740@N05 Created with Haiku Deck
And through the process, we have
slowly become okay with completely
exposing ourselves; not only to
friends, but to companies as well
“Customers don’t care if Big Brother watches over
their shoulder – as long as he offers a high-quality
product in return”(3
)
(3
)
7. Photo by db Photography | Demi-Brooke - Creative Commons Attribution License https://www.flickr.com/photos/21257461@N05 Created with Haiku Deck
“There’s going to be ads on Facebook no matter what,
and I personally would rather see relevant ones for local
businesses than ads for random apps or websites”(4)
8. Photo by micurs - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/90454544@N00 Created with Haiku Deck
Most people don’t realize the extent to which such
information is collected and distributed (5)
9. Photo by ckhamken - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34758895@N00 Created with Haiku Deck
App publishers have ample incentive to gather as much data as
they can
Marketers pay 10% - 20% more for online ads
that include location information
-Greg Stuart, Mobile Marketing Association
When an app requests location, 73% of the
time it shares the information with an
advertising network
-Norman M. Sadeh, Professor at Carnegie
Mellon University(6)
(6)
10. Photo by boltron- - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/46213661@N00 Created with Haiku Deck
36% of adults “agree” with appreciating online
services’ efficiency because of increased access to
personal data
-Pew Research Center
(7)
11. Photo by tropical.pete - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/12023825@N04 Created with Haiku Deck
Yet most people do not monitor or choose to ignore
their information online, even though many assume
others can access their personal information and
disfavour invasion of privacy(7)
12. Photo by zumito - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44789177@N08 Created with Haiku Deck
Many believe it is not possible anymore to block
personal information and become anonymous, so they
are discouraged to protect their information(7)
13. Photo by zugaldia - Creative Commons Attribution License https://www.flickr.com/photos/23526149@N00 Created with Haiku Deck
“Within the next decade, there will be 50 billion
things with web connections, from consumer
gear, cameras to cars, fridges, and televisions”(8)
14. Photo by potzuyoko - Creative Commons Attribution License https://www.flickr.com/photos/69779588@N03 Created with Haiku Deck
And the process isn’t slowing down either
15. Photo by Bogdan Suditu - Creative Commons Attribution License https://www.flickr.com/photos/8726888@N08 Created with Haiku Deck
Companies now try to target advertisements specifically
to users
16. Photo by wbeem - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/52254014@N00 Created with Haiku Deck
Virgin Airlines is now implementing services personalized
towards each passenger
Disney World Incorporates the “Magic Band,” allowing for a
fuller experience
Malls will be able to identify where you exactly, and push
advertisements tailored to you (10)
(9)
(10)
17. Photo by Nina Matthews Photography - Creative Commons Attribution-NonCommercial-NoDerivs License https://www.flickr.com/photos/21560098@N06 Created with Haiku Deck
They’re becoming
companies that know
more about you than
yourself. All they ask is
that you turn your cheek
and let them examine
your life, which is already
the default thing to do.
18. Photo by Texas.713 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16057786@N00 Created with Haiku Deck
But it’s also not that easy to try to take
back your privacy either
19. Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01 Created with Haiku Deck
Among the software that handled the most location
data were programs pre-installed on devices that
couldn’t be easily deleted (11)
20. Photo by mChuca - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/39052365@N02 Created with Haiku Deck
Many applications, such as maps and social media, also
require location settings and basic information in order
to function (12)
21. Photo by stevegarfield - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48600103384@N01 Created with Haiku Deck
Because of this default function, our most frequently
used applications, such as Facebook and Instagram,
have the ability to depict one’s location in descriptive
detail almost any time of the day (12)
22. Photo by Sheba_Also Thanks for 9+ Million Views - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34534185@N00Created with Haiku Deck
Most privacy policies are extremely
misleading about “non-personally
identifiable information.”
The combination of ZIP code, birthdate, and
gender (all considered non-identifiable info),
is unique for 87% of U.S. Residents
(13)
(13)
23. Photo by Mylla - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/83969782@N00 Created with Haiku Deck
So what’s going to happen as we move forward?
24. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
Norms are always evolving. Privacy preferences will
change in coming years
Living a public life will be the new default; few
people will have the resources to protect
themselves against governments and corporations
(14)
(15)