In our day and age, lack of privacy for individuals and the spread of basic information is becoming more common. It has become such an integral part of our lives that we have slowly but surely opened the door towards allowing government and corporation to take in what was once well guarded and personal information.

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We as individuals in a vastly connected
society have accepted losing control of
privacy, and have become willing to
give up personal information to
companies for the sake of convenience

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pri·va·cy
ˈprī-və-sē Noun
the state of being
away from public
attention(1
)

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There are inventions now that allow us to constantly
stay up to date with our connections

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Knowing every little event in the lives of others has
become a societal norm(2)

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And through the process, we have
slowly become okay with completely
exposing ourselves; not only to
friends, but to companies as well
“Customers don’t care if Big Brother watches over
their shoulder – as long as he offers a high-quality
product in return”(3
)
(3
)

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“There’s going to be ads on Facebook no matter what,
and I personally would rather see relevant ones for local
businesses than ads for random apps or websites”(4)

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Most people don’t realize the extent to which such
information is collected and distributed (5)

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App publishers have ample incentive to gather as much data as
they can
Marketers pay 10% - 20% more for online ads
that include location information
-Greg Stuart, Mobile Marketing Association
When an app requests location, 73% of the
time it shares the information with an
advertising network
-Norman M. Sadeh, Professor at Carnegie
Mellon University(6)
(6)

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36% of adults “agree” with appreciating online
services’ efficiency because of increased access to
personal data
-Pew Research Center
(7)

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Yet most people do not monitor or choose to ignore
their information online, even though many assume
others can access their personal information and
disfavour invasion of privacy(7)

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Many believe it is not possible anymore to block
personal information and become anonymous, so they
are discouraged to protect their information(7)

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“Within the next decade, there will be 50 billion
things with web connections, from consumer
gear, cameras to cars, fridges, and televisions”(8)

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And the process isn’t slowing down either

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Companies now try to target advertisements specifically
to users

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Virgin Airlines is now implementing services personalized
towards each passenger
Disney World Incorporates the “Magic Band,” allowing for a
fuller experience
Malls will be able to identify where you exactly, and push
advertisements tailored to you (10)
(9)
(10)

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They’re becoming
companies that know
more about you than
yourself. All they ask is
that you turn your cheek
and let them examine
your life, which is already
the default thing to do.

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But it’s also not that easy to try to take
back your privacy either

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Among the software that handled the most location
data were programs pre-installed on devices that
couldn’t be easily deleted (11)

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Many applications, such as maps and social media, also
require location settings and basic information in order
to function (12)

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Because of this default function, our most frequently
used applications, such as Facebook and Instagram,
have the ability to depict one’s location in descriptive
detail almost any time of the day (12)

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Most privacy policies are extremely
misleading about “non-personally
identifiable information.”
The combination of ZIP code, birthdate, and
gender (all considered non-identifiable info),
is unique for 87% of U.S. Residents
(13)
(13)

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So what’s going to happen as we move forward?

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Norms are always evolving. Privacy preferences will
change in coming years
Living a public life will be the new default; few
people will have the resources to protect
themselves against governments and corporations
(14)
(15)

25. Works cited
http://www.merriam-webster.com/dictionary/privacy
http://mashable.com/2012/07/19/social-network-data/
http://time.com/tag/ads/page/3/
http://techcrunch.com/2014/04/18/facebook-location-advertising/
http://ideas.ted.com/do-you-know-what-youre-revealing-online-much-more-than-you-think/
http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/?mod=LS1
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
http://www.economist.com/news/special-report/21606420-perils-connected-devices-home-hacked-home
http://www.nytimes.com/2014/03/18/business/airlines-use-digital-technology-to-get-even-more-personal.html?_r=0
http://www.wired.com/2014/03/designers-tracking-tradeoffs
http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/
http://www.businessinsider.co.id/three-ways-social-media-is-tracking-you-2015-5/#.VXqaFFWqqko
http://www.slate.com/articles/technology/future_tense/2014/01/ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.htm
l
http://www.pewinternet.org/2014/12/18/future-of-privacy/
http://abovethelaw.com/2015/02/big-surprise-there-will-be-no-privacy-in-the-future-and-iot-is-part-of-the-problem/