To leverage Yammer effectively, one should optimize their professional appearance by uploading a picture and filling out their profile. They should also build and maintain relationships on Yammer by following others, listening in groups, liking and commenting on posts, and sharing relevant content. Additionally, one can engage others on Yammer by writing engaging posts that are 20% personal and 80% business, include visuals, ask questions, and integrate Yammer into their daily work routine by using the mobile app and allocating time for the platform.

1. 4 KSF
for Leveraging Yammer
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2. The Social Organization: How to Use Social Media, Gartner Research

3. Optimize your
Professional Appearance

4. • Upload picture
• Fill the “about me” section :
• Write like a person to persona
• Give a short job description
• Specify who should approach you
• Add expertise - Find and be found
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How to Optimize your Professional
Appearance?

5. Build & Maintain Relationships
with Employees , Co-workers
and Superiors

6. How to Build & Maintain
Relationships on Yammer?
• Follow & be followed
• Listen – Be part of at least 5 groups
• Like/comment/acknowledge
• Share/publish contextual content
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7. Engage on Yammer

8. How to Write an Engaging Post?
• Provide interesting & contextual content
• 20% personal, 80% business
• Drop the email approach
• Upload quality visual
• Use call to action
• Keep it short
• Ask questions
• Post quotes
• Be yourself
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9. Integrate
Yammer in
your work
routine & with
your offline
activities

10. How to Integrate Yammer
in your Work Routine?
• Download the mobile app
• Allocate time
• Apply use cases
• Combine on-line & off-line activities
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