4 KSF
for Leveraging Yammer
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The Social Organization: How to Use Social Media, Gartner Research

Optimize your
Professional Appearance

• Upload picture
• Fill the “about me” section :
• Write like a person to persona
• Give a short job description
• Specify who should approach you
• Add expertise - Find and be found
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How to Optimize your Professional
Appearance?

Build & Maintain Relationships
with Employees , Co-workers
and Superiors

How to Build & Maintain
Relationships on Yammer?
• Follow & be followed
• Listen – Be part of at least 5 groups
• Like/comment/acknowledge
• Share/publish contextual content
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Engage on Yammer

How to Write an Engaging Post?
• Provide interesting & contextual content
• 20% personal, 80% business
• Drop the email approach
• Upload quality visual
• Use call to action
• Keep it short
• Ask questions
• Post quotes
• Be yourself
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Integrate
Yammer in
your work
routine & with
your offline
activities

How to Integrate Yammer
in your Work Routine?
• Download the mobile app
• Allocate time
• Apply use cases
• Combine on-line & off-line activities
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