This slideshow will share with you our executive summary, identify the problem in the diet market, our solution, business model, our identified competition, distribution channels, marketing strategy, market research, timeline, financial projections, competitive advantages and management team.

1. Investor Presentation:
Elizabeth ‘Lily’ Hills

2. Ourfounder,LilyHills,recoveredfoodaddictturned anti-dietactivist
who hasspentthe last20years creatingprogramsspecificallydesignedto help
to turnaroundthe obesityepidemic.

3. Executive Summary:
* We are one of the ONLY Wellness companies in the country to focus
predominantly on the mental side of weight loss
• We have an e-learning platform and membership site that offers
peak performance behavioral modification trainings that educate
users in overcoming overeating
* Our approach to weight loss is natural, permanent and pleasurable,
and will allow us to capture X percent of the 2.1 billion weight loss
services industry market
• We seek $5 million to build a top tier sales/customer
service/marketing team to generate $13.5 million in revenue over the
next 36 months.

4. Problem: Overweight America
• Obesity epidemic IS one of our largest public health crises
• Massive tangible and intangible costs to the economy and individuals
• Many people think dieting is the only/best way to lose weight
BUT……Diets fail in 95-98% of all cases ! (NIH/Johns Hopkins Study)
• Initial Market: 108,000,000 dieters, mostly women (90%)
• Also help those who have given up – “It’s not you, it’s the diet”

5. Most weight loss services companies
focused on externals …
diet (nutrition) & exercise.
Diet
Exercise

6. The Solution:
• We to go the root of the issue
• Online peak performance training
• Our program follows virtually every recommendation of the top experts
in weight loss and obesity field
• Provides affordable and effective training from the comfort and
convenience of users own homes and 24/7 support and
encouragement as they learn to master emotional appetites
• Community support element
• Product offerings include an Award Winning Book/ 2 E-books
APP (in development), seminars, licensing potential and a high profit
online meetings model

7. Business Model : Corporations & Consumers
• Obesity epidemic costs U.S. Employers $254 billion annually plus an
additional $36 billion a year in lost productivity
• Desperate corporations are now contracting independent wellness
programs to help curb costs ($859 million industry growing 13% per
year) – that’s where we come in!
• Current weight management wellness programs have the lowest ROI
(1.17 per dollar invested).
• Our program costs will represent a small
fraction of the exorbitant costs affiliated with
obesity/excess weight. ($1M/5,000 employees)
• Healthier employees are better brand
ambassadors, show improved job performance,
decreased insurance claims, less absenteeism,
decreased prescription and disability costs

8. Alternate Distribution Channels ~ Consumers:
• Targeted Marketing Campaign (celebrity endorsements)
• E-Learning Content Delivery Platforms
• Gyms/Personal Trainers (National Council Certified Personal Trainers)
• Employee Assistance Programs (EAP’s)
• Joint Venture/Affiliate Partnerships
• Weight Loss Centers/ Health Resorts
• Wedding/Bridal Industry
• QVC/Home Shopping Network
Other Distribution Channels
• State & Federal health care programs – Affordable Care Act
(Government spending 190 B on health care costs related to obesity)
• Insurance Companies (Aetna, Blue Cross)

9. Competitive Advantages:
• No established or recognized competition in the “mental” weight loss
game (new market domination potential) – industry leaders in the
anti-diet movement
• Online weight loss services - low start up costs (no
inventory/transportation/storage)
• Diet industry sullied reputation – deceptive advertising campaigns
• Low price barrier to entry for customers ( Study: 58% said cost was
preventing them from completing a weight-loss program)
• Huge potential for product ambassadors (word of mouth advertising)

10. Go to Market Strategy:
1. Set up pilot program for credibility and metrics
1. Bring on a sales team to target early relationships with corporate
clients/EAP’s/Joint Venture Partners/ Wellness programs etc.
2. Recruit top tier marketing team – Start the “It’s not you, it’s the diet”
campaign
1. TV appearances and book tour around anti-diet movement
1. Develop reputation as #1 company to work for in the United States –
2. Percentage of sales to children’s charities
3. Early stages: CAC $50.00 individuals/corporate customer less costly

11. Market Research – Our Edge
Fast Facts
• The global weight management market: $148 Billion /60 Billion U.S. alone
Industry Trends:
• 83.3% of consumers favor “do-it-yourself” programs accessed from home
Target Market
• Our target market are women, ages 30-46 with children who work full time
• Are frustrated chronic dieters who are desperate for a alternative choice and
receptive to an healthy and less confining option
• Are looking for a low cost alternative to diets and ease of accessibility

12. The Competition:
• Weight Watchers (1.8 B) /Jenny Craig/ Nutri Systems – current
market leaders
• Main competition is part of the problem -10% weight gain after a
single low calorie diet and a potential drop of up to 40% in
metabolic rate
• More physicians are adding weight loss elements to their
practices
• Weight loss fad diets/books
• Mobile Apps

13. Management Team:
• Elizabeth ‘Lily’ Hills, Founder CEO:
• Recovered Food addict, #1 Amazon Bestselling Author, Eating
Psychology Coach, former radio host for Sparkpeople.com
• #1 Diet/Weight Loss site in the US with 15 million member)
Top Tier Recruiting Firm to target top tier sales/management team
Advisory Board
• Mary Sue Abernathy, BS, MA, RD, MFT, NNTS
• 30 years experience with eating disorders, depression and
compulsive eating behaviors
• John Walecka:
• Founding partner Redpoint Ventures /Menlo Park
• A Forbes Top Tech Investor

14. Peaceful Planet Products
Financial Projections
Revenue $0 $350,000 $500,000 $650,000 $800,000 $2,300,000 $10,000,000 $25M
COGS $10,000 $30,000 $60,000 $90,000 $120,000 $300,000 $350,000 $450,000
Gross
Profit
(10,000) $320,000 $440,000 $560,000 $680,000 $2,000,000 $9,650,000 $24.55M
R&D $1,000 $150,000 $25,000 $25,000 $0 $200,000 $75,000 $75K
S&M $1,000 $600,000 $700,000 $800,000 $800,000 $2,900,000 $5,000,000 $8M
G&A $10,000 $250,000 $250,000 $250,000 $250,000 $1,000,000 $2,000,000 $3M
EBIT (22,000) (680,000) $(535,000) $ (515,000) $ (370,000) (2,100,000) $2,575,000 $13.475M
Cash Flow (22,000) (702,000) (1,237,000) (1,752,000) (2,122,000) (4,222,000) $(1,647,000) $11.828M

15. Milestones:
• Product has been in development for 3 years, just released
and is receiving rave reviews from small test market of women
with severe eating compulsions
• On Board: National Council for Certified Personal Trainers
• Mind Valley – E content provider product launch August 2015
(500,000 on mailing list)
• Medtronic – 20,000 employees (offered as a self funded
option)
• In talks with major US resorts (Hilton Head/Pritikin Center)

16. Peaceful Planet Products Timeline
Start recruiting
sales/marketing
/tech team
Pilot program
Develop marketing
campaign
APP development
Launch full
marketing
campaign
Paid meetings
model available
Launch social
media campaign

17. Our Special Sauce: Master Your Mind ~ Master Your Weight
• One of a kind program: with our products I
created what I most wanted - I was struggling
with 65 lbs. of extra weight and an addiction
to food.
• Author of multiple award winning books -
former expert/radio host for #1 Health/Diet Site
in America with 15 million members
• 30 years researching peak performance,
compulsive overeating, addiction recovery and natural weight loss
• Early user feedback has exceeded highest expectations