1. Home of confidence and curves™

2. © 2015 RUE107, LLC 2
TABLE OF CONTENTS
◊◊
MISSION STATEMENT
◊◊
QUICK LOOK
◊◊
THE RUE107 STORY
◊◊
RUE107 CURVES: A HAPPY ACCIDENT
◊◊
RUE107 REACH
◊◊
THE RUE107 SOCIAL MEDIA FAMILY
◊◊
RUE107 IN THE SPOTLIGHT
◊◊
CONTACT

3. © 2015 RUE107, LLC 3
MISSION STATEMENT
To celebrate confidence and curves during the most festive moments in a girl's life.
QUICK LOOK
Rue107 is a celebration of the fashion vagabonds, those
of us who celebrate the spirit of innovative self-
expressive moments. Confidence is our DNA, and the
insatiable need to be distinct is our backbone. Whether
you were born with confidence, or you built it over
time, Rue107’s mission is to create the means to share
it with the world, with the hope of inspiring others
along the way.
First unveiled in Summer 2011, the collection carries
tops, bottoms, dresses, inventive swimwear, and
signature handbags. It has adorned the well-appointed
figures of numerous high-profile celebrities and
socialites such as Beyonce, Serena Williams, Nicki
Minaj, Amber Rose and current Miss USA Nia Sanchez.
Rue107 aims to celebrate all women's confidence and
curves. We offer straight sizes in 2-12 and plus sizes in
14-24. Our commitment to the plus-size community has
garnered us features in Plus Model Magazine, the
leading authority in plus-size fashion, as well as other
popular contemporary publications such as Zink and
Nylon.
Designed, manufactured and shipped out of New York
City, Rue107 partners with local contractors to
complete our creative recipe. Although the collection is
not mass-produced, it delivers new releases biweekly.
Sweetening the pot, the whole line is accessibly priced
from $49-$149.

4. © 2015 RUE107, LLC 4
Inspired by the vibrant island colors of designer Marie Jean-Baptiste's native Haiti, as well
as the eclectic style and sophistication of her new home, New York City, all Rue107 pieces
emphasize vivacious energy. Officially launched in the summer of 2011, Rue107 began
initially as a dazzling assortment of leggings made right out of Jean-Baptiste's bedroom in
Brooklyn. The company blossomed year by year from funky leggings into a full-service
collection of womenswear offering dresses, tops, bottoms and swimwear. We
affectionately think of Rue107 as a line of “fancy knits” because we know our Rue Babes
love showcasing their eye-catching looks during all their fancy occasions. We extended the
same aesthetic to our swimwear line and received rave reviews! The swimwear selection
offers innovative silhouettes and unique patterns rarely seen in swim, especially for the
curvy woman and in true Rue107 form, boasts stunning color and unexpected print
combinations. Most recently introduced was a collection of oversized clutches bearing our
new custom-inspired Josephine Baker print. Splashed, striped and dotted across every
piece is an undeniable declaration of individuality. Stretching the concept of “stretch” to
the furthest edge of our creativity, Rue107 employs a wide range of tensile fabrics,
concentrated around heavy knits for their ability to hold and contour adeptly. Among these
fabrics include ponte, power mesh, nylon- and polyester-spandex mixtures, and supple lace
textiles.
THE RUE107 STORY
RUE107 CURVES: A HAPPY ACCIDENT
While mainstream brands showcase size 0-2 models in lookbooks, our luxury of owning
elastic fabrics allowed us to include a size 14 model in a regular XL-size outfit in our Holiday
2012 lookbook. The model looked divine and the response was nothing short of amazing.
Our phone lines began ringing off the hook, as customers wanted to know if we had the
same styles in plus sizes. Indeed, we noticed there was a void in the plus-size marketplace
and we were excited to inject spirited pizzazz into the fray. We then spent the next year-
and-a-half back at the drawing board relearning our entire customer base. Through trial-
and-error, we discovered just how to tweak straight-size items to also suit the plus-size girl
without compromising style. We forwent our junior-plus fit, which feature smaller-than-
standard measurements, and now, our 14-24 plus sizes are reflective of industry
paradigms. Now Rue107 provides a full collection ranging sizes 2-24 and even offers plus-
size exclusives. In October 2014, we relaunched with a much better grasp on our plus-size
clientele, and in 2015, we are here to give the customers what they want.. and this is just
the beginning.

5. © 2015 RUE107, LLC 5
RUE107 CURVES: A HAPPY ACCIDENT
HOLIDAY 2012 LOOKBOOK

6. © 2015 RUE107, LLC 6
RUE107 REACH
NY 40%
Canada 1%
FedEx Ground and Express Distribution Summary for 2014*
MD 18%
UK 1%
NJ 4%
FL 7%
CA
5%
LA 3%TX 7%
AL 1%
IL 4%
GA 2%
PA 4%
VA 3%

7. © 2015 RUE107, LLC 7
THE RUE107 SOCIAL MEDIA FAMILY:
GROWING EVERY DAY
= 130K total followers
+ +

8. © 2015 RUE107, LLC 8
RUE107 IN THE SPOTLIGHT
8
Miss USA Nia Sanchez
in RUE107
Orange Is the New Black's Samira Wiley
in RUE107

9. © 2015 RUE107, LLC 9
RUE107 IN THE SPOTLIGHT
RUE107, LATINA
RUE107,
COSMOPOLITAN

10. © 2015 RUE107, LLC 10
RUE107
IN THE SPOTLIGHT

11. © 2015 RUE107, LLC 1111
RUE107 IN THE SPOTLIGHT

12. © 2015 RUE107, LLC 12
CONTACT
EMAIL
Press & Media: lillian@rue107.com
Customer Care: customercare@rue107.com
Wholesale: wholesale@rue107.com
Jobs & Internships: jobs@rue107.com
If you are inquiring about an order, please provide the
order number and any other details that we may
need to better serve you.
PHONE
(212) 730-5605
Our customer care team is available to answer your
questions about orders, exchanges, shipping and
delivery. Hours of operation are Monday through
Friday 10am to 6pm Eastern Standard Time.
MAIL
244 Madison Ave #168
New York, NY 10016