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Schedule ,[object Object],[object Object],[object Object],Donna Lipari Oulematou Diane Princesse Nabintu Prepared by: Lila Bethmann Respectfully submitted by: Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Task 2 Task 3 Task 4 Task 1 Milestone
Y-Family Adventures
[Product Name] Marketing Plan [Name] Lila Bethmann
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmark Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualitative Research Adventure Guide Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem to be solved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Secondary Target ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The   Big   Idea
www.rochesterymca.org/yfamilyadventures 20 Arrowhead Rd. Pittsford, NY  14534 585-3834590
Advertising Objective  ,[object Object],Increase Awareness 50% Increase participation 25%  Goals for 2010
SPECIAL EVENT  Family Adventure Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Free Family Adventure Day  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],News Release
Broadcast Radio commercial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
rochesterymca.org Create a bond for a lifetime
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Strategies ,[object Object],[object Object],May  June July Aug Sept Oct Nov Dec Bill Board Radio - PR Event Word of Mouth Website
Current Agenda - Added Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ganondagan.org/WinterGames.html  6-8,28
Ganondagan’s Native American Winter Games & Sports  Schedule of Activities - February 6, 2010  VISITOR CENTER  Videos & site information On-going  Lost and Found & Bathroom TURTLE MOUND AREA  Snowsnake Demonstration On-going  Snowshoe Run Pro-Run* 10am – 12 Noon  (Registration closes 15 minutes prior to race end time)  Snowshoe Run Fun-Run* 12 Noon – 2pm  (Registration closes 15 minutes prior to race end time) LOWER PARKING LOT AREA  Snowshoe Rental* On-going  Maple Syrup Demonstration On-going  Dog Sledding Demonstration On-going  (With breaks for dogs as needed)  Food Sales* 10am – 3pm  Gift Shop* All Day BARK LONGHOUSE  Storytelling (Tonia Loran) 11:30am  Storytelling (Ronnie Reitter) 2pm
Y-Family Adventures

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Strategy Blue

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  • 3. [Product Name] Marketing Plan [Name] Lila Bethmann
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  • 15. www.rochesterymca.org/yfamilyadventures 20 Arrowhead Rd. Pittsford, NY 14534 585-3834590
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  • 18.
  • 19.
  • 20.
  • 21. rochesterymca.org Create a bond for a lifetime
  • 22.
  • 23.
  • 24.
  • 25. Ganondagan’s Native American Winter Games & Sports Schedule of Activities - February 6, 2010 VISITOR CENTER Videos & site information On-going Lost and Found & Bathroom TURTLE MOUND AREA Snowsnake Demonstration On-going Snowshoe Run Pro-Run* 10am – 12 Noon (Registration closes 15 minutes prior to race end time) Snowshoe Run Fun-Run* 12 Noon – 2pm (Registration closes 15 minutes prior to race end time) LOWER PARKING LOT AREA Snowshoe Rental* On-going Maple Syrup Demonstration On-going Dog Sledding Demonstration On-going (With breaks for dogs as needed) Food Sales* 10am – 3pm Gift Shop* All Day BARK LONGHOUSE Storytelling (Tonia Loran) 11:30am Storytelling (Ronnie Reitter) 2pm