The most advanced technological device.

1. iPad Pro

2. Marketing and Branding
All of information about iPad Pro
that customers need can be
found on the Apple official
website.
The Apple official website is a
amazing place to advertise
iPad Pro via various kinds of
advertisements.
iPad Pro is not just larger. It’s an iPad that lets
users be more creative and more productive – at
a whole new scale.

3. Both the simplest Apple logo
and the precise words are
incredible attractions for
people.
Showing masterpieces that
are made by Apple products
is a fabulous way to introduce
the advanced and powerful
technologies directly.

4. http://www.apple.com/uk/ipad-pro/
(Please click “Watch the TV ad”)

5. http://www.apple.com/uk/apple-pencil/
(Please click “Watch the TV ad”)

6. http://www.apple.com/uk/smart-keyboard/
(Please click “Watch the TV ad”)

7. Technological Affordances
iPad Pro is a high-tech convergence

8. Apple Pencil is able to receive
signals from three angles: position,
force and tilt as well as is also a
charger.

9. The new Smart Keyboard
has no gaps between keys
as well as it is waterproof
and stainless.
The Smart Connector
carries power and data
whilst it can connect
magnetically to the
Smart Keyboard.

10. User Experience
Users are crazy about
the fantastic
performance of iPad Pro
and enjoy it totally.

11. Some users are
dissatisfied with the
updating software and
the mobile limitation of
iPad Pro.

12. References
Apple Inc. (2015) iPad Pro. Available from: http://www.apple.com/uk/ipad/
[Accessed 5 January 2016].
Apple Inc. (2015) iPad Pro. Available from: http://www.apple.com/uk/ipad-pro/
[Accessed 5 January 2016].
Apple Inc. (2015) iPad Pro. Available from: http://www.apple.com/uk/apple-pencil/
[Accessed 5 January 2016].
Apple Inc. (2015) iPad Pro. Available from: http://www.apple.com/uk/smart-
keyboard/ [Accessed 5 January 2016].
Twitter (2016) iPad Pro. Available from: https://twitter.com/search?
src=typd&q=iPad%20Pro [Accessed 10 January 2016].
Ps: All of figures are screenshots that come from the above two official websites.