What Master Social Media Can Do For You and YOUR Businesses Social Media!

1. Social Media
Facebook for
Business
By Simon Haggard

2. SimonHaggard.com
Well YES I am Simon Haggard
I have been self employed for over 10 years and reside in
Caloundra on the Sunshine Coast.
Father of 3 and have a blended family of 5
Self Employed Entrepreneur
I own a Social Media Specialist & Management Business , as well
as a Online Home Business within the Personal Development /
Success Education Industry.

4. Social Media has become a part of daily life …
Create a platform for business, organisations and artists to boost
sales, awareness and recognition.
You can reach your customers and keep them engaged at only a
fraction of the cost of traditional marketing.
Reach your target audience and capitalise on sites such as
Facebook, Twitter and YouTube
drive relevant traffic,
increase sales,
build your brand awareness
and generate a community.
Understand your community and how they feel about your
brand/service.

6. In Australia as at April 2012
And.. •Facebook 10.9 Million Users
•YouTube 11 Million Users
Newcomer •LinkedIn 2.1 Million Users
•Twittier 1.8 Million Users
PINTEREST •Pinterest 470,000 Users
*Pinterest almost double their
traffic in Australia compared to
February
* Facebook user numbers have
increased a significant amount,
almost 200,000
On a per capital basis Australia has one of the highest uptakes of
social media in the world.
Out of our population of 21 million, 14 million Australians are internet
users and around 10.5 million are social media users.

8. MasterSocialMediaOnline.com

9. Benefit 1 – More traffic to your website
Benefit 2 – Grow your „online community‟
Benefit 3 – Instant Customer Service & Feedback
Benefit 4 – No cost except your time?
Benefit 5 – The viral effect
Benefit 6 – Network your heart out
Benefit 7 - Build your profile and credibility
Benefit 8 – Search engine optimisation benefits

10. http://Facebook.com/SimonHaggard

11. http://fb.com/SimonHaggard
 Preview your timeline
 Once you get timeline, you'll have 7 days before anyone else can see it. This gives
you a chance to get your timeline looking the way you want before other people
see it.
 Decide what to highlight
 To help you get started, your timeline includes some of your top photos and stories.
Hide or highlight whatever you want and add anything that's missing.
 Control who sees your stuff
 Only the people you originally shared a post with can see it on your timeline. If you
want, you can go back and change who sees a post, delete it or just hide it from
your timeline.

12. • Turn On Subscribe
•Secure your Personal URL - across platforms
• Create Interest Lists – Left Side Home
• Set Milestones & And Adjust What‟s Displayed

13. • Friends List
• Control who sees what
• Easy to share information to the
appropriate friends
• Hide Your Friends

14. Control who sees content related to you
Share and engage with confidence
Understand the privacy settings

15. http://fb.com/SimonHaggard
 Facebook Personal Profiles are meant to
represent a single individual.
 Facebook Business Pages are designed to be a
media rich, valuable presence for any artist,
business or brand.

16. http://Facebook.com/WealthBeyondFreedom

17. http://fb.com/MasterSocialMediaOnline
Features and Benefits..
 Two feature images of your business/ brand etc
1. Cover Photo 2. Profile Photo
 Star Posts
 Create Milestones
 Pinned Posts
 Highlight Posts
 Pre Plan Posts
 Change Dates on Posts
 Friend Activity
 Choose a default landing view – Find URL
 Custom Thumbnails
 Interest Lists

20. http://fb.com/MasterSocialMediaOnline
An effective Facebook strategy for your business—one that achieves your goals of
education, engagement, lead generation or feedback, requires thoughtful
planning. Cover and profile photos, tabs and favourite apps, milestones and more must
all be considered in order to maximize all that Facebook’s NEW Timeline layout offers.
1. Speak to your audience
2. Voice and Tone (set it) ..decide your character of your business for your new audience
i.e. Humorous, Quirky, Serious? Keep in mind facebook culture is can be fairly casual…
3. Content – Be positive, engage your fans with material, don’t spam them
4. Context – Great context gives people reason to come back
5. Timing – The best time to post
6. Interaction – Drive interaction by asking for advice, opinions, stories
7. Responsiveness – Keep the conversation going

21. Manage Edit your page and see your activity log
Build Audience Invite contacts or friends, share your page and advertise
Help Is help…
Hide Removes the big admin panel from your screen
Notifications / New Likes
Messages / Page Tips
Manage Permissions
Insights

22. http://fb.com/WealthBeyondFreedom
 Let‟s start with Why do I need a “Like” page?
 Well, Here are my top five reasons why you should have a like page.
 1. You can have an Opt-in Form (Build your Greatest Asset)
2. You can ask your visitors to “like” your Like page (Go Viral)
3. You can have a custom Welcome page
4. You can sell direct from your like page
5. You can have a video on your like page

23.  FAN-tastic Facebook Fan Page
 A Custom Welcome Tab – including:
 social icons/links
 a welcome video or photo scroll available (client to supply if desired)
 Cover & Profile Image
 Customised Icons
 Secure your Facebook Vanity URL
 eg http://fb.com/mastersocialmediaonline
 Insert a Contact form for direct contact
 Import of Your Blog (or any RSS feed)
 Addition of a YouTube Video Tab linked to your YouTube Channel
 Addition of a Twitter Feed Tab linked to your Twitter Page
 Options Available
 Shop within your Fan Page linked to PayPal where people can
purchase product (12 items set-up included)
 Mini Website with 5 Pages, contact form , photo, video and
more

24. Social Media is NOT just a marketing responsibility.
Having some young employees “do” social media while
the rest of the organisation carries on as normal is a
recipe for failure!
Facebook has its own post planner now…
Demonstrate POST

25. Social Media Marketing is using advertising on the social sites
(such as Facebook, Twitter, LinkedIN and YouTube) to appeal to
your target audience.
It is ideal for aiming your marketing towards specific
demographics or taking the successful "word-of-mouth" approach
to a whole new level.

26. 1.Not filling out the page completely
2. Using an Illegal Cover Photo
3. Breaking Contest Guidelines
4. Overposting
5. Focusing Too Much on LIKES
6. Too Much Text (1-2 lines of text gets 60% more likes)
7. Posting Boring or OFF-Brand Content
8. Ignoring Insights
9. Being Vanilla (Spice Up Your Content)
10. Not Making the Most of Facebooks Ad Options

27. Facebook Marketing is a crucial way to build a fan
base and spread word about your business. A
successful campaign doesn’t have to be a drain on
your time or your wallet.
A few minutes a day and a strategic plan can have
an immense impact on your brand’s Facebook
presence, as long as you avoid the 10 mistakes
above.

28. http://Facebook.com/SimonHaggard
Much like Google AdWords, Facebook ads are
great option to connect with potential customers.
You can choose your audience by location, age
and interests. Choose to promote your website or
your fanpage.

29. http://Facebook.com/SimonHaggard
* Pay Per Click (PPC) pricing
* New Facebook Exchange program (Facebook ads
you see may be based on that cookie)
* Multiple ad formats available, including images
Demonstrate Ad’s

30. http://Facebook.com/SimonHaggard
* Have a Goal
* Develop a Defined Target
* Pick the Right Prize
Demonstrate Ad’s

32.  Social Media Business Fan Page Development
 Especially created for businesses looking to STAND out from the competition and stay ahead of the
game on Facebook.
 we'll enhance your business profile & online presence to make sure you get the maximum value
from social media!
 Create a reason for people to follow your page.
 Small Business Social Media Consulting
 We can help your business get started marketing it's services online using Social Media sites such as:
Facebook, Twitter, LinkedIn, YouTube, Blogs and more
 We'll show you the tools you need to manage these sites in a short amount of time each day to
increase your traffic & sales
 Social Profile Management
 Especially created for busy executives, we'll manage your social profiles & online presence to make
sure you get the maximum value from social media without having to spend your time online!
 What are others saying about you online when you‟re not looking? We can protect your online
image by managing Twitter and Google alerts relevant to you & your business.
 Social Media Training
 The BUSINESS or GROUP coaching program is value for money to receive knowledge. As knowledge
is power. Designed to help you manage and operate your social media effectively and efficiently!
 It includes training, tips and tools, as well as guidance, opportunities for Q&A.
 Need help implementing your Social Media Strategy?

33.  FAN-tastic Facebook Business Fan Page – $497*
 The Fan-tastic Facebook Fan Page package includes:
 Creation of a Facebook Fan Page
 Enhance Information Page with current data
 A Custom Welcome Tab – including:
 social icons/links
 a welcome video or photo „s(client to supply if desired)
 a Monthly Hosting Fee May Apply for Advanced Welcome Tabs
 Banner Promotion Image – (Fan Page Avatar located on the left side)
 Secure your Facebook Vanity URLeg
http://facebook.com/mastersocialmediaonline
 Insert a Contact form for direct contact
 Insert a FAN of the week application (optional)
 Import of Your Blog (or any RSS feed)
 Addition of a YouTube Video Tab linked to your YouTube Channel
 Addition of a Twitter Feed Tab linked to your Twitter Page
 Addition of a LinkedIN Tab linked to your LinkedIN Page
 We will start you off by importing some contacts and show you how to
Import your E-mail Database and Invite them to LIKE your page.
 Client to supply all graphics, images and video

35. Simon
Haggard
Thankyou