2. ARENA EUROPEAN MASTERS
CHAMPIONSHIPS EINDHOVEN
05.09.2013

3. PROJECT OBJECTIVE
Promote the benefits of
Active Living and Ageing
through Swimming

4. GOAL
Enthuse
more and more people
to swimming and water sports

5. PROMOTIONAL CAMPAIGN
Swimming Pool Open Days

6. SWIMMING POOL OPEN DAYS
Netherlands
United Kingdom
Italy

7. SWIMMING POOL OPEN DAYS
Water Festival
Open all day to the community
to Promote awareness in the healthy
aspects of swimming

8. SWIMMING POOL OPEN DAYS
Healthy Ageing Competition
Trial aquatic sports sessions
Seminars and Workshops
Exhibitions

9. AGEING WELL
Physical activity
Good nutrition

10. SWIMMING IS A HEALTH
LIFEGUARD
Aerobic
Weightless
Reduction of traumas
Cardio vascular optimisation

11. MASTER SWIMMERS
Role models
of active living and ageing

12. MASTER SWIMMERS
Practice regularly
Good nutrition habits
Positive lifestyles
Make commitments
Participate

13. SWIMMING POOL OPEN DAY
Pilot Session
ITALIAN MASTER SWIMMING
CHAMPIONSHIP in Trieste

14. LIFE LONG SWIMMING DAY
NETWORK
Federal Centre Trieste – FIN
Cardio Vascular Centre
Centre of Sports Medicine
Tesan Televita

15. LIFE LONG SWIMMING DAY
PROGRAM
Press conference
Seminar
Cooking session
Healthy Aperitif
Health Point

16. HEALTHY AGEING LIFE STYLES
SURVEY
Questionnaire to measure the
quality of life of senior masters
Compare differences in European
life styles

17. HEALTHY AGEING LIFE STYLES
SURVEY
In collaboration with
SWG research company

18. THE WORLD OF MASTER SWIMMING
VIDEO
Images from the Championship
Interviews
Philosophy of the Master World