British Academy of Digital Marketing

1. THE EVOLUTION
OF THE
INTERNET
HOW CONSUMERS USE TECHNOLGY
HOW CONSUMERS USE TECHNOLGY
AND HOW IT IMPACT THIER LIVES
AND HOW IT IMPACT THIER LIVES

2. HISTORY OF THE INTERNET
The internet was first introduced in the 1960's as a form of communication for the
government.
- The first computer technology was created in 1950's called a 'Eniac Computer'
- In 1964 the first desktop computer was invented - Programma 101 and sold for
$3,200 and only around 400 were sold.
when? what?
The LOGIN term was first introduced in 1969.
The first computers invented were large in size and varied from a series of buttons and switches to send a
communication. The internet as we know it now is extremely smooth and easy to use and can allow us
acess to many websites and softwares.
(USG.EDU, 2019)
(USG.EDU, 2019)

3. how
people
use the
internet
(search
engines)
research
some may be generally looking
for imformation about a
certain
topic/website/company etc.
entertainment
using the internet to entertain ones self
can be additing and a reliable source
to fill time and can be used a an
escape for certian people.
retail
people may
want to but a
particualr item
etc in order to
collect or have
it delievered.
(DUMMIES, 2019)
(DUMMIES, 2019)

4. ONLINE PURCHASES
69% of people use the internet to
purchase electronics
38% of people use the internet to
purchase home decor/goods
67% of people use the internet to
purchase books/e-books
63% ofpeople use the internet to
purhcase clothing
1
1
4
4
7
7
2
2
5
5
8
8
3
3
6
6
9
9
30% of people use the internet to
purchase office goods
28% of people use the internet to
purchase packages goods
30% of people use the internet to
purchase office goods
20% of people use the internet to
purchase sports goods
20% of people use the internet to
purchase edible goods/groceries
(INVESPCRO.COM, 2019)
(INVESPCRO.COM, 2019)

5. TYPES OF DEVICES
There are 5.11 billion
mobile users worldwide in
2019, and 2.71 billion of
them use smartphones
Around 49.7% of people
worldwide between
2005-2019 had a
computer in their
household.
There are more than 3.5
billion mobile internet
subscribers globally and
in 2018
(DUMMIES, 2019B)
(DUMMIES, 2019B)

6. AND TRENDS
CASHLESS
_____
There is a higher demand for cashless
payments surrounding the pandemic
and previous
to the outbreak, many people have
Apple Pay and contactless cards that
can buy up to £45
There is an amorous
ammount of
demand for health
experts due to the
pandemic; when
using the internet
you can book and
have an online
consultancy with
your doctor or a
doctor that
specialises in your
area of concern.
One of the most successful online
platforms are retail companies,
some located only online and other
available both in store and online
REINVENTION OF RETAIL
HEALTH EXPERTS
____________
________________
(GLOBALWEBINDEX,N.D.)
(GLOBALWEBINDEX,N.D.)

7. 77
BILLION
P E O P L E I N T H E W O R L D
AROUND 4.54 BILLION ARE ACTIVE WEB USERS
_________________ THE
US
H A S T H E T H I R D H I G H E S T U S A G E
O F T H E I N T E R N E T
___________
WITH 293 MILLION USERS
100
PERCENT
O F U S 1 8 - 2 9 Y E A R O L D S
HAVE AN ACTIVE ACCOUNT/USE THE INTERNET
_________________
(STATISTA, 2017)
(STATISTA, 2017)
(STATISTA, 2019)
(STATISTA, 2019)
(WORLDOMETERS.INFO, 2020)
(WORLDOMETERS.INFO, 2020)
(CLEMENT, 2019)
(CLEMENT, 2019)

8. COUNTRIES WITH
LIMITED/NO INTERNET
ERITREA is a small country located on the outside of Africa
Internet access is all government-controlled and less than 1% of
people/of the group reportedly go online.
All non-government controlled media is blocked/forbidden,
independent newswebsites having been long since shut down.
Over 500 writers (on shared online pages) and online news
reporters remain in prison to this day.
(MAIRIEDEMONTSOULT.COM, 2017)
(MAIRIEDEMONTSOULT.COM, 2017)

9. December
2000
361 MILLION
September
2010
1,971 MILLION
June
2020
4,833 MILLION
(INTERNETWORLDSTATS.COM, 2019)
(INTERNETWORLDSTATS.COM, 2019)
Growth of the Internet

10. the average teen ageing between
16-24 uses social media for at
least 3 hours a day
(METEV, 2019)
(METEV, 2019)

11. By 2021, more than 3 billion
people are expected to be on
social media.
(METEV, 2019B)
(METEV, 2019B)

12. Facebook has 1.4 billion
active users on a daily
basis.
(METEV, 2019C)
(METEV, 2019C)

13. 2014 2015 2016 2017 2018 2019
4
3
2
1
0
years
years
m
m
i
i
l
l
l
l
i
i
o
o
n
n
s
s
usage of social media within a five year basis
usage of social media within a five year basis
(METEV, 2019D)
(METEV, 2019D)

14. 1 - KUWAITKW
2 - QATARQA
4,270,571 population (2020)
Kuwait City - population 3,114,553 (2020)
4,231,978 Internet users in Dec, 2019, 99.1% penetration
4,093,000 Facebook subscribers in February, 2020, 95.8% penetration rate.
2,881,053 population (2020)
Capital City:Doha - population 641,000 (2020)
2,942,000 Internet users in Dec, 2019, 100.0% penetration
2,942,000 Facebook subscribers in Feb, 2020, 100.0% penetration
TOP TWO COUNTRIES THAT PENETRATE THE INTERNET

15. THE FUTURE OF THE INTERNET
Wireless Technology:
as of 2020 this technology has been explored however,
the new introduction to 5G can open new ways of using
data and accessing the internet.
it's said to be around 600 times faster than the current 4G
technology.
(WEISUL, 2014)
(WEISUL, 2014) (KLINT FINLEY, 2018)
(KLINT FINLEY, 2018)

16. THE FUTURE OF THE INTERNET
the current use of voice technology is mostly known from
Siri, Alexa etc.
.
Vioce Technology:
(ANON, 2020)
(ANON, 2020)

17. refences
Usg.edu. (2019). A Brief History of the Internet. [online]
https://www.usg.edu/galileo/skills/unit07/internet07_02.phtml.
.
dummies. (2019). Why People Use Search Engines: Research, Shopping, and Entertainment - dummies. [online]
https://www.dummies.com/web-design-development/search-engine-optimization/why-people-use-search-engines-research-shopping-and-entertainment/.
Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online]
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
dummies. (2019b). Why People Use Search Engines: Research, Shopping, and Entertainment - dummies. [online]
https://www.dummies.com/web-design-development/search-engine-optimization/why-people-use-search-engines-research-shopping-and-entertainment/.
GlobalWebIndex (n.d.). Top Global Consumer Trends in 2020 – GlobalWebIndex. [online] www.globalwebindex.com.
https://www.globalwebindex.com/reports/trends-2020.
Worldometers.info. (2020). World Population Clock: 7.7 Billion People (2019) - Worldometers. [online]
https://www.worldometers.info/world-population/.
Clement, J. (2019). Global digital population 2019 | Statistic. [online] Statista.
https://www.statista.com/statistics/617136/digital-population-worldwide/.
Statista. (2017). Number of internet users in selected countries 2017 | Statistic. [online]
https://www.statista.com/statistics/262966/number-of-internet-users-in-selected-countries/.
Statista. (2019). U.S. internet reach by age group 2019 | Statista. [online]
https://www.statista.com/statistics/266587/percentage-of-internet-users-by-age-groups-in-the-us/.
mairiedemontsoult.com. (2017). Countries Where Internet is Forbidden or Limited - mairiedemontsoult.com. [online] https://www.mairiedemontsoult.com/countries-where-internet-
Internetworldstats.com. (2019). Internet Growth Statistics 1995 to 2019 - the Global Village Online. [online]
https://www.internetworldstats.com/emarketing.htm.

18. Metev, D. (2019). How Much Time Do People Spend on Social Media in 2020? [online] Review 42.
https://review42.com/how-much-time-do-people-spend-on-social-media/.
Metev, D. (2019b). How Much Time Do People Spend on Social Media in 2020? [online] Review 42.
https://review42.com/how-much-time-do-people-spend-on-social-media/.
Metev, D. (2019c). How Much Time Do People Spend on Social Media in 2020? [online] Review 42.
https://review42.com/how-much-time-do-people-spend-on-social-media/.
Metev, D. (2019d). How Much Time Do People Spend on Social Media in 2020? [online] Review 42.
https://review42.com/how-much-time-do-people-spend-on-social-media/.
Weisul, K. (2014). 9 Ways the Internet Will Change Your Life in 2025. [online] Inc.com.
https://www.inc.com/kimberly-weisul/birthday-future-of-the-internet.html.
Klint Finley (2018). What is 5G? The Complete Guide to When, Why, and How. [online] Wired.
https://www.wired.com/story/wired-guide-5g/.
Anon, (2020). where is voice the going. [online]
https://techcrunch.com/2020/07/29/voice-tech-in-2020/?
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