1. In this document:
1. A summary of HealthTap’s company profile
2. My personal commentary on my experience using HealthTap for 2 weeks
HealthTap Profile
Funding Received:$38.3 million in 5 rounds from 13 investors
Most Recent Funding: $24 million on May 8, 2013
● HealthTap does not pay doctors to answer the thousands of general questions that
users have posted online. User's may ask any number of short questions if they sign up
for the free "Basic" service. HealthTap has rolled out two paid services, however.
Other Products:
RateRX: The first independent resource enabling doctors to weigh in on a large scale evaluation
of medications for treatments for free on a smartphone. The startup has compiled thousands of
doctor-rated drugs and added them to the RateRX database. Currently, doctors review
medication treatments for conditions like acne, arthiritis, anxiety, and headaches. It provides
recommendations and insight from pharmacists for a fee.
HealthTap Prime: It allows users to submit their own medical information as part of a HealthTap
medical record and then request video-conference consultations with HealthTap physicians.
The physicians must document their interaction and can prescribe medications to the patients’
local pharmacies (but not those with higher abuse potential).
HealthTap Concierge: It’s the latest service rolled out by HealthTap. It encourages doctors to
perform one-on-one video conferences with "established" patients. This is aimed to draw in
patients that might know a doctor from their private practice, but HealthTap serves as a medium
for which they can get advice without an office visit.
Patients must pay monthly premiums for the Prime and Concierge services. For the Concierge
service, the physicians are paid $30 by HealthTap for each consultation, regardless of its
duration. They can choose whether to accept this payment or donate some percentage or all to
charity service. They are required to set "office hours" during which time they will be logged in at
their computer and available, whether or not there are actually any patient consults scheduled.
Health Tap Registration Process

2. Left Screenshot:I liked how they showed me a list of benefits of signing up for HealthTap
before I decided to sign up. The nice display of all those big media companies reassured me
that HealthTap is a reliable company that actually does all the things it promises.
Middle Screenshot:The layout of the explanation of the ways that HealthTap can be useful for
me was appealing and it gave me a feeling of “I’m glad I’m signing up because all of these
benefits seem pretty helpful” I didn’t find it annoying that they showed me the same info twice in
a row, because each benefit was presented in a more specific way than before. I found that
being reassured of all the benefits I would receive made me more excited to continue the
registration process.
Right Screenshot:I had some issues trying to edit the message I wanted to send to the doctor
available. The cursor was moving outside of the message box and wouldn’t let me scroll back to
the beginning of the sentence I wanted to edit.

3. Left Screenshot:These are some topics that I chose in order to customize what kind of
doctor’s advice I wanted to show up on my newsfeed. I like this feature because even though
these topics don’t correspond to the knee pain that made me use HealthTap in the first place, I
didn’t realize I wanted to learn more about some of these topics before HealthTap asked me
about it. I’ve been using the app a lot more to check my newsfeed to read up on these topics
instead of just using it to follow up with my doctors about my private consultations.
Middle Screenshot:The doctor I initially selected to send my message to was not licensed to
see patients in California. Since I already input where I was located, I was annoyed that they
didn’t use that info to filter the doctors listed so that I would only see doctors licensed to see
patients in California.
Right Screenshot:I didn’t understand why I had to be “accepted” as a patient. All of the
personal info I was just asked to give should have already filtered which doctors would and
wouldn’t be able to help me. It also indicates that I have to schedule a video chat appointment
with the Dr. Rutledge. It already seems like it’s going to be a while until I get to speak with a
doctor.

4. Left Screenshot:I received this welcome email shortly after registering. When I tried to
complete my profile, it led me to the same questions (birth date, name, location, gender) that I’d
already filled out. There were actually no new bits of info that I could input to complete my
profile. This was a pointless email and annoying. It wasn’t until I went into the mobile app where
I saw the extra info that I hadn’t completed in my profile.
Middle Screenshot:While navigating through the app, I was prompted with this offer. I didn’t
know that this was available until after I’d already paid for a message to be sent to a doctor.
Why didn’t they offer me this discount price for an immediate consultation first before
encouraging me to pay full price to send a typed message to a doctor who would get back to me
“soon”? More confusion!
Right Screenshot:I decided to use the one-time offer to use their prime service to video chat
with a doctor. After selecting this option, I was told to wait 2 minutes while they connected me
with a doctor. The 2 min estimation was very accurate; the doctor connected with me right
away.

5. Left Screenshot:The doctor I talked to over video chat sent me this summary of our
conversation. I received this report as a link in an email that took me to the report in my mobile
app.
Middle Screenshot:I was given a checklist of actions that I should take to solve my knee
injury. I found this feature very helpful because if I hadn’t been taking notes during our
conversation, I might have forgotten the doctor’s advice.
Right Screenshot:After my consultation, I rated my doctor very highly. Dr. Sial was very
sympathetic and patient with me. He recommended that I get a physical evaluation from a
sports medicine doctor to get a proper diagnosis. He explained what he thought the physical
condition of my knee was and what he thought was the cause of the injury. I found it interesting
that he wasn’t dressed in professional clothing. I didn’t find the video chat format awkward at all,
instead, it turned out to be especially helpful. After he answering all my questions about my
knee, he even offered me advice on a splinter that I currently have in my finger and that I
believe may be infected. I was able to hold up my finger to the camera so that he could inspect
the redness surrounding the splinter and he could give me advice on how to remove it. He also
used certain gestures with his hands to simulate what most likely happened to my knee while
playing volleyball that caused the injury. This was very helpful for me to navigate around all of
the anatomical terms he was using and to better understand my injury. This wouldn’t have been
possible over voice chat or text, so I was happy with my choice to use video chat.

6. Left Screenshot:I received 14 other emails identical to this one telling me that a new doctor
had been added to my Care Team. I would’ve much rather received this info through a
notification system in the app on my phone than through email since I got so many. It got pretty
annoying.
Middle and Right Screenshot: I signed up for this free trial of the upgraded version of a
HealthTap membership. I plan to keep testing out the features with this slightly different version
of HealthTap.