5 keys to transforming design culture

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The document outlines 5 keys to transforming design culture: 1) Get Inclusive - talk to the right users and not just your own assumptions; 2) Get Out - get out of the office and talk to real users; 3) Get Testing - implement more testing rather than guessing; 4) Get Journey Maps and Design Sprints - use these tools to understand user needs; 5) Get Horizontal - widen participation across departments. These keys are presented as a way to influence user-centered design and transform an organization's design culture.

Business

Here’s how I’ve
influenced user
centered design.
0

That’s you.
Here’s the team
you need.
Oh, and hire a
UX Manager.
Me
Oh s#*%.
CEO Me

Get inclusive
1
“Talk to the right
users. We’re not
our users!”

#WidenWorkshop#WidenWorkshop
Get Horizontal
5

Get
Inclusive
Get
Out
Get
Testing1 2 3
Libby’s 5 Keys
In Summary...
Get
Journey Maps
&
Design Sprints
4 Get
Horizontal5

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