This document provides an overview of social media basics for clinical research. It discusses several popular social media platforms like Twitter, Pinterest, Foursquare, and mobile apps and how they can be used in clinical research. For each platform, it provides examples of their purpose and effective uses in research. It encourages connecting with networks, sharing content, and creating value on social media to advance clinical research. Mobile apps discussed include TrialX for finding clinical trials and Webicina. The Mayo Clinic Center for Social Media is also presented as a model for social media use in healthcare.

1. Social Media Basics for Clinical
Research Demo
Leslie Hammersmith, MA
Cancer Research Advocate
Senior Manager and eLearning Analyst
University of Illinois at Urbana-Champaign
August 1, 2013
SoCRA Harnessing Social Media for Advances in Clinical Research

2. • 6 year breast cancer survivor
• Senior Manager and eLearning Analyst in
higher education
• Trained cancer research advocate
• AACR
• Research Advocacy Network
• NCCTG
• Young Survival Coalition Research Think Tank
• NBCC Project LEAD Institute

4. The Conversation Prism, The Altimeter Group, Brian Solis & JESS3, http://thenextweb.com/wp-content/blogs.dir/1/files/2013/07/TCP4.jpg

5. How many do you recognize?

6. How many do you use?

7. How close are you to
“The Basics” ?

8. How
Social?
Source: http://spinabifidainfo.com/infographics/the-doctors-tech-toolbox/

9. Demos
Twitter Pinterest Foursquare TrialX

10. Twitter – What’s the point?
1. Connect to your network(s).
2. Share content.
3. Create value.

11. 1 – Connect Your Network
• Follow medical professionals and colleagues
• Follow professional associations
• Follow patients and patient communities

12. Use Favorites to save.
A Favorite and a Retweet

13. 2 – Share Content
• Read and Retweet
• Conferences
• Learn to love #Hashtags!

14. Conference Hashtags
#

15. 3 – Create Value
• Add original content
• Add your insights
• Participate in chats

16. Retweet and add your insight.

17. http://www.symplur.com/healthcare-hashtags/tweet-chats/

18. #BCSM

19. Professional Recognition

20. Pinterest – What’s the point?
• Organized as “boards”
• People follow your boards
• Graphical interface

21. What makes an effective use of Pinterest?
How would you use it?

22. Moving To Mobile

23. Mobile Apps
• 56% of all Adult Americans have a
smartphone.
(91% of the adult population owns some kind of cell
phone.)
• Becoming the “Digital Diagnosis”
*Based on data from telephone interviews conducted by Princeton Survey Research Associates International from
April 17 to May 19, 2013.

24. Foursquare – What’s the point?
• Check-ins
• Tips
• Specials

25. Checking In
• Personalize the
location – see friends
who have been here.
• Leave tips to help
patients and families
enjoy the facility
better.
• Spread good news.
• Link to other content.

26. SoCRA 21st Annual Conference Las Vegas, NV September 21, 2012
I use TrialX
app (free).
Enter my details
and location. And clinical trials in
my area come up.
TrialX – Clinical Trials on
Your Smartphone

29. Ready to poll?
• Text 359323 and your
message to 37607
• Tweet @poll 359323
and your message
• Submit responses at
PollEv.com

30. Bonus Example:
Webicina

31. Learn More From
Mayo Clinic Center for
Social Media (MCCSM)
• http://network.socialmedia.mayoclinic.org/mccsm/
• Social Media Residency
• Social Media Week
• http://socialmediatoday.com/joan-justice/1478141/big-
brand-theory-how-mayo-clinic-became-gold-standard-
social-media-healthcare

32. Thank You
Leslie Hammersmith
@piaffeatx
lhammersmith@yahoo.com
This presentation on Slideshare at
http://www.slideshare.net/lhammersmith
August 1, 2013
SoCRA Harnessing Social Media for Advances in Clinical Research