1. Target Audience Research Analysis
- Paper Based Survey
Lewis Woods
It is advisable to view my presentation analysing the online
survey first as this presentation references it in many places
and is designed to be viewed second.

2. How old are you?
Looking at the results, it appears that a high
portion, 80%, are in their teens. 10% are young
teens and 10% are middle aged.
This shows that the questionnaire has been
directed at the optimum demographic.
From looking at the online survey analysis, we
can see this demographic is extremely similar.
There are similar percentages, most so being the
82% late teenagers.

3. What is your ethnicity?
The overwhelming majority of the answerers
were White British. Although this isn’t too
much of a big representation in my short, it is
still present and in fact, I envision the main
character being White British.
*The ‘other’ in this instance is Hispanic.

4. What is your sexual orientation?
Again, the majority of the answerers are
heterosexual at 80%. Although there are 10%
homosexual and 10% bisexual.
These results are interesting to analyse. Looking at
the online questionnaire, we can see that only 3 in 4
people were heterosexual where as paper based, 4
in 5 were, 76% and 80% respectively.
This increase in people who claim to be
heterosexual could be a direct link to fact that the
online is pretty much 100% anonymous and they
feel more comfortable answering truthfully. But
then again, it could still be accurate and everyone
could be telling the truth.

5. What town/ village and borough
do you live in?
From the answers provided, we can see yet again that all
of the people answering are from Surrey. Taking into
account the information provided in the Online Survey
analysis, we know that Surrey is considered, subjectively
and statistically, a wealthy area.
When looking at the specifics, we can see that the
majority is basically Banstead, Tadworth, Chipstead and
Hooley. Like all areas, these specifics have middle and
working class areas, but are more dominated by more
middle class families than working families.
Answers:
Tadworth, Surrey
Surrey
Surrey
Banstead, Surrey
Tadworth, Surrey
Chipstead, Surrey
Tadworth, Surrey
Surrey
Hooley, Surrey
Hooley, Surrey

6. What type of building do you live in?
How many bedrooms and bath/ toilet/ shower rooms?
Building Bedrooms Bathrooms
House 3 2
35 Bedrooms / 10 House = 3.5 Per House
17 Bathrooms / 10 House = 1.7 Per House
House 3 1
House 3 1 This averages out to 3/ 4 bedrooms a house and 2
House 5 4 bathrooms.
House 4 No reply
House 4 2
House 2 1 This very closely related to the Online Survey as that
House 3 2
averaged out to 3 bedrooms, one bathroom, but covered
a lot more areas, not just Surrey.
House 4 2
But being in surrey, we can see that it averages with one
House 4 2 extra bedroom and bathroom each.
Total 10 House, 35 Bedrooms, 17 Bathrooms
These details are futile separately but when all details are
considered at the same time, we can establish that the
people answering the paper survey are solidly middle
class.

7. Are you familiar with the genre
‘Social Realism’?
There is a clear divide between the answers in this
questions results. On a good note, 60% are familiar or
have heard of the genre of Social Realism.
Now the fact that 40% have said they aren’t familiar with
the genre can be interpreted as good and as bad.
On the good side, I have the chance to introduce a new
genre to them and subvert their expectations of other
film genre.
On the bad side, they may expect more than they get
and dislike the nature of this very niche genre.
The results here are very different to the online survey
where 53% said they are familiar with the genre and only
24% said they aren’t familiar with the genre.

8. Which of these websites, if any, have you used
to view short films of any genre?
Website Tally
Youtube 9 From looking at the graph, we can see
Vimeo 0 that in some places the graph follows a
LOVEFiLM 1 trend and in others it is completely
Netflix 3 different to the Online Survey.
Mubi 0
None 1
The trend is constant in places such as
Other 0
Youtube being the website that is used to
view short films the most and where
Mubi is not even used at all.
What we can tell from this is that
Youtube is the website that achieves the
most views when distributing short film
and that Mubi would not be a good
candidate for my demographic.
Bare in mind that the paper questionnaire collected 10
responses whereas the Online Survey collected 17.

9. Would you be interested in a short
film about teen homosexuality?
This chart is extremely close to being a
complete inversion to the Online Survey.
Here we can see that only 20% of people
would be interested in seeing a short film about
teen homosexuality, whereas 80% do not want
to view it.
The Online Survey provided 18% saying ‘No’
and 82% saying ‘Yes’.
This again could fall under my earlier theory
that the respondents felt uncomfortable
without full anonymity and didn’t want to be
ridiculed for wanting to see a film of this
nature. These are the exact issues that my film
explores. But just as a mentioned before, this
could also possibly be 100% truthful.

10. What issues do you think would
Person # Response
1 Bullying
2
Teens being homosexual and are scared
about coming out of the closet
be present in this kind of film?
3 How society affects the decisions teens make
4 Bullying, Prejudice, Discriminations
5 Discrimination In the Online Survey analysis, I completely disregarded the neutral words, but
here I will start with them. Someone mentioned society and how it affects the
6 N/A
decisions teens make. This is undeniably a true-to-life statement with a
7 Discrimination majority of teens trying their hardest to fit in with their peers and conforming
to a society, but is it not also said that homosexuality is a state of being rather
8 Bullying, Coming out, Dramas
than a choice? This leads me to believe the person meant about the teens
9 Coming out, Parents, Peoples opinions decision to let the fact that they’re a homosexual known. This is explored
with the two main protagonists in my short film.
10 Bullying
The second neutral word I’d like to discuss is Parents. I have taken this as
neutral over negative as who says the parents aren’t supportive of their child
rather than making them feel like a criminal. In my film, the openly gay teens
parents are not an issue and there is no obvious signs of parental trouble. But
then again, there is no sign that they’re proud of their son for being who he
feels he is.
The last neutral phrase is Peoples Opinions. This is because at the beginning of
my film, the peoples opinions of the openly gay teen are very negative, but
later on, a catalyst for change appears and thereon, peoples opinions are
changed.
Number of words I would consider as- The trend of the negatives outweighing the positives are out whelming with
Positive = 0 these results. There are no positive responses. This could be due to the fact
Negative = 4 that 80% do not wish to watch it and they have just been negative about it
Neutral = 3 subconsciously.