1. LEWIS LUSTMAN
617 Via Golondrina
San Clemente, California, 92673
(949) 813-6060
lewis.lustman@gmail.com
MARKETING AND BRANDING PROFESSIONAL
SUMMARY OF QUALIFICATIONS
Solid reputation creating clear and impactful branding and re-branding campaigns incorporating highly-coordinated
advertising, public relations, trade event, website, social media, and direct marketing initiatives. Early adopter of
media marketing opportunities for businesses. Comfortable managing multiple complex projects, completing all
well within deadlines. Skilled at maintaining cross -departmental relationships to ensure stake-holder support and
consistent marketing messaging. Adept at establishing mutually-beneficial relationships with OEM, channel
partners, and charitable and non-profit organizations to enhance brand while supporting worthwhile partnerships .
 Strategic Marketing  Brand Messaging  Sales Presentation Creation
 Competitive Intelligence  Social Media  External Agency Direction
 Team Building / Mentoring  Retail Packaging Design  Event Planning / Execution
 Collateral Development  Marketing Analysis  Budget / Cost Control
WORK EXPERIENCE
Marketing Director October 2007 – September 2014
ZyXEL Communications, Anaheim, CA
Re-branded American division of international networking products firm, creating all-new marketing strategy that
accurately aligned company with American customer base needs, resulting in significantly increased sales.
 Directed complete overhaul of all website content, trade show materials, data sheets, brochures,
newsletters, flyers, advertisements, and press releases, resulting in more cohesive brand identity and
greater recognition among target audience.
 Inaugurated highly-integrated and interactive social media strategy, initiating highly-visible corporate
presence on all leading social media platforms that gained influential new followers .
 Led launches of 50 new products per year, coordinating all marketing media to gain multiple Editor's
Choice Awards and constant top-tier media exposure.
 Initiated “Day of Giving,” an annual charitable program to support non -profit organizations.
Marketing Director October 2005 – June 2007
Mobile Edge, Anaheim, CA
Directed Marketing Department for computer bag manufacturer, accelerating B2C marketing initiatives by
inaugurating aggressive web-based marketing initiatives .
 Initiated online marketing campaigns including SEO and SEM analysis, e-mail blast campaigns, blog and
reciprocal linking with complementary sites that increased unique visits per day from 50 to 125 and
spurred online sales by 35%.
 Created monthly online promotions that attracted 50% increase in opt-in database within one year.
 Managed and improved relationships with OEM and non-profit partners, adding new product lines and
inaugurating reciprocal marketing initiatives.

2. Marketing Manager October 2002 – September 2005
IOGEAR/ATEN, Irvine, CA
Led six-person team in development of sales-driven multinational Business-to-Business and Business-to-
Consumer marketing campaigns comprising advertising, PR, direct marketing, trade show, website programs.
 Led successful multi-tier branding campaign of new product line for vertical markets.
 Managed highly-coordinated launch of 30 products per year, incorporating cross-functional team training,
PR strategy design, integrated Marcom plan, and retail packaging design.
 Created complete branding campaign to support worldwide launch of new product line.
EDUCATION
Bachelor of Arts, English
UCLA, Los Angeles, CA
ADDITIONAL SKILLS
 Spearheaded “Kelly & Kerry the BRCA1 Twins” benefit for cancer survivors, raising thousands of dollar
in contributions while increasing BRCA1 awareness.
 Team leader and volunteer for Trails4All, Second Harvest, Orange County Food Bank, Heritage Museum,
KFI, Susan B. Komen Organization, and other non-profit organizations.
https://www.youtube.com/watch?v=5AJwb6Q4ArQ
 Excellent verbal and written communication abilities; former writer for Los Angeles Magazine, the Los
Angeles Times, and numerous other publications.
 Motivational team leader, expert at coaching and mentoring co-workers.
 Highly proficient with all MS Office programs and Adobe Creative Suite applications.
 Fluent in French.