Building Online Partnerships and Link building

1. www.hiddenequity.com Link Building and Online Partnerships

2. Overview The algorithm; Identify competitors for your keywords; Identify high quality links; Blog search; Press search; Local search; Directory search; Checklist.

3. The Algorithm Pagerank; Identifier of your link popularity on the internet as compared to all other sites; Links can come from your own site or outside of your site; Indexing vs. link building Why does someone want to link to you? Content is king! It will drive others to link to you and get your site pages indexed which leads to “free” links from your own site; Anchor Text Relates a topic to a link.

4. Identify Competitors for Your Keywords Top ten for Google, Yahoo and Bing; Link check using Yahoo Site Explorer; Identify top linking strategies; Pagerank! Be careful who you link to;

5. Identify High Quality Links The Google theory; There are a series of sites which add credibility to a site that prove it is more than just a fly by night organization; Links to look for; .gov .edu Chamber of Commerce; Yellow pages; Industry sources; Sites with high page ranks (7 or above) such as high traffic media (CNN, New York Times, Fox.)

6. Blog Search Use Google to determine those Blogs with the most relevence; Use your keywords plus “comment” to find places where you can post a comment with an incoming link; Get a Google alert as new content is posted.

7. Press Search Identify those press organizations which have the most credibility for the keywords you selected; Use your keyword plus “News” in a Google search; Identify the reporters who cover the space; Begin with an email to the reporter introducing yourself, the products and services you offer and a brief note about a recent article they published with good unbiased information that could be useful for them in their next article; Dealing with the press is the same process as selling your product or service to a prospective customer; Relate your product or service to the most popular press topics; Example: If there is a newly proposed tax bill being debated in Congress an accounting firm might provide an analysis of the impact of the proposed legislation.

8. Local Search IMPORTANT Every business with a physical address can validate it with Google, Yahoo and Bing; These links are high quality as described above – a link from a source which has been verified! Existing Hidden Equity customers – We help you with this. Get links from your local chamber of commerce, government travel and tourist department or any other site which comes out on top when you type in your geographic area on Google.

9. Directory Search DMOZ – www.dmoz.org Most important directory to get listed outside of local search; A real person will review your site from multiple browsers and check your title and description; Use language which is not “salesy” or self promotion but rather explanatory; Use keywords sparingly – they know this game and it will not fly; Allow 6 to 18 months to get listed if you are lucky; Find most relevant directories by typing in your keywords plus “directory” into Google; Pay per inclusion can be helpful if you have the budget;

10. Checklist Apply for a DMOZ listing; Verify your local listings with Google, Yahoo and Bing; Identify your competitor links;

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