2. Overview Technical makeup of a Web page as seen by the search engines; Visual appearance vs. functionality and search engine optimization; Call to action; Data collection.
3. Technical Makeup of a Web Page as Seen by the Search Engines View Pagesource; Meta Tags; Site navigation; Content; Heading tags; Images; Link structure; Listen to Google!
4. Visual Appearance Vs. Functionality and Search Engine Optimization What is the purpose of the site? What do you want the users to do here; Brand; Collect marketing information; Make a sale? Branding; Creative; Professional; Excitement; Functionality; User registration form; Online shopping cart; Navigational structure/ease of use; Search Engine Optimization; Keywords; Content; Images; Navigational structure.
5. Checklist Build your site; SEO keywords; Solid navigational structure; High attention to detail; Read the Google guide! Implement a call to action for the site; Check out the resource guide on our Blog.
6. Follow Us My Company - www.hiddenequity.com Twitter - http://twitter.com/customercrm Blog - http://insurance-software-he.blogspot.com/ YouTube Channel - http://youtube.com/user/InsuranceSoftware