2. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
GENERAL
FEEDBACK
• Total
visitors
1381
• Last
season
visitors
1737,
season
before
that
it
was
2573
• Top
5
countries:
Germany
(364),
UK
(122),
Holland
(95),
Italy
(88)
and
France
(71)
• Mostly
exisPng
clients
• Most
of
the
new
potenPal
accounts
are
old
clients
that
are
interested
again
• Quiet,
but
quality
was
good
• People
were
happy
to
see
LMC
again
• New
locaPon
of
stands
worked
out
great.
More
connected
to
the
visitors,
easier
to
make
contact.
It
was
a
much
beYer
way
to
present
our
SS14
worlds,
made
such
a
stronger
impression.
3. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
LMC
Men’s
What
were
the
reac*ons
on
men's
in
general?
Loved
the
seasonal
story
and
that
it
was
also
easy
to
link
back
tothe
collecPon.
People
loved
the
stand
and
colors
and
the
fact
that
we
were
next
to
LVC.
Clients
noPced
the
new
concept
with
the
table,
brass,
rails
and
really
liked
it.
Prints?
Prints
of
‘where
the
sea
meets
the
sky’,
including
the
Hawaiian
shirt,
Blue
Moon
GradaPon
and
American
Beauty
Waves
BuYon
Down
Shirts.
Blue
Striped
Oxford
1
Pocket,
Japanes
Indigo
flowers
For
Germany
checks
were
not
well
received.
Colors?
Color
paleYe
was
really
strong,
clients
liked
the
the
aqua/indigo
colour
ways,
like
the
Japanese
indigo
flowers.
Fits?
Germany:
Bomber
jacket.
Fits
were
in
general
not
a
priority.
More
the
colour
or
fabric
were
more
point
of
interest
as
well
as
long
sleeve
shirts.
For
Germany
the
Short
Sleeve
Shirts
were
a
hard
sell.
4. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
LMC
Men’s
Materials?
The
lighter
fabric
of
the
Big
Shirts
stood
out,
the
same
for
the
Waffle
material
on
the
shorts
and
shirt.
The
sof
feel
of
the
Crew
sweaters
were
noPced
and
well
received.
BoYoms/denim
fits?
Strong
denim
stories.
Strongest
fits
were
the
Thumb
Tack,
ShuYle
and
Needle
Narrow.
Favorites?
Tack
Bamboo,
Tack
Selvedge
rigid
(new
14oz
would
need
a
selvedge
for
good
feedback),
ShuYle
with
recycle
Japanese
fabric,
Classic
Shirt
Indigo
Waffle.
The
tees
and
White
Bits
BuYon
Down
Shirt.
5. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
LMC
Women’s
What
were
the
reac*ons
on
women's
in
general?
A
great,
fresh
summer
collecPon.
Prints?
The
Blue
Sapphire
prints
were
very
well
received.
Germany:
the
prints
were
too
present,
the
subtle
prints
like
the
Blue
Sapphire
Ditsy
Waves
worked
nicely.
Colors?
In
general,
very
strong.
For
the
German
market,
needed
more
yellow
items,
pink
wasn’t
great.
For
the
UK
market,
the
pinks
and
blues
worked
best.
Dresses?
It
was
ok,
request
to
have
more
different
fits.
Turquoise
Bay
Dress
had
good
feedback.
Fits?
Need
for
straight
or
slightly
“boxy”
fits
on
more
feminine
fabrics.
The
Turn
Out
Blazer
6. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
LMC
Women’s
Materials?
Silk,
the
light
materials,
like
the
coYon
and
coYon
linen
were
posiPvely
received.
Bo:oms/denim
fits?
Strong
denim
story.
Boyfriend
fits
really
good.
Beau
short
had
more
posiPve
feedback
than
Empire
short.
Favorites?
Marker
Blowout,
Empire
Skinny
Pavement,
Slim
Chino
Lagoon,
Crews.
Endless
Shirt
with
tone-‐in-‐tone
prints,
Turn
Out
Jacket.
7. S/S
2014
2/07/13
BREAD
&
BUTTER
recap
LVC
What
were
the
reac*ons
on
Orange
Tab?
In
general
the
reacPons
were
ok.
For
France
it
was
very
posiPve,
a
lot
of
interest
due
to
the
stories
behind
it.
For
the
German
market,
as
work
wear
conPnues
to
be
the
biggest
interest,
it’s
a
challenge
to
have
stores
open
up
to
Orange
Tab.
Double
Trouble
was
very
well
received
by
Nordic.
What
were
the
reac*ons
on
Treasure
Island?
Loved
the
story.
The
prints
were
really
strong.
The
Gayway
Shirt
was
a
big
hit,
but
concerns
on
whether
it
will
sell.
For
Germany,
the
same
challenge
as
with
Orange
Tab,
Treasure
Island
is
too
daring
and
different.
What
were
the
reac*ons
on
Bing?
All-‐over
very
good,
the
story
is
great.
People
were
impressed!
Favorites?
Bing!
Tees
were
well
received.
The
Jell-‐O
story
was
a
really
strong
one
for
Nordic.
