How to evaluate whether your business is ready to integrate blockchain technology, cryptocurrencies or raise an ICO.

1. 1
Is Your Business Ready For Blockchain, Cryptocurrencies Or ICOS?
Startup Balkan
28 February 2018
Podgorica, Montenegro

2. 2

3. Government
sector
Education
sector
Private
Sector
What we do: Tri-sector approach
3

4. Startup Manufactory ecosystem
4

5. 5
Thinking about Blockchain
and Cryptocurrencies?

6. Why?
• Multiple applications
• Privacy and Security, AML/KYC
• Selective endorsement: whole network
• Smart contracts are more economical
6
Blockchain and Crypto?

7. Why Not?
• Doesn’t fit the strategic objectives
• Frictions in interoperability/integration
• It costs money!
• Just want to be cool/up to date
7
Blockchain and Crypto?

8. 8
What is an ICO?

9. 9
ICO vs IPO?
Equity stake in business
Proven track record
Regulated
Raising finance for a
project
Small stake in project
Innovative and unique
Underwriters
Prospectus – lengthy
Needs authorisation
Whitepaper only
Late stage, infant business
Unregulated
No legal recourse
Pros
Cons
IPO ICO

10. Top ICOs
10
20172018

11. Role of the token
Purpose of the token
Features
11
3 Things to Think About

12. 1. Preparation and technical milestones
2. Communication - announce your plans
i. Describe the terms, project and its goals
ii. Publish a white paper and disclosure
iii. Discussion forums: Reddit, Bitcointalk, Slack, Telegram etc.
3. Online tools to purchase your tokens
12
How to raise an ICO

13. • At least 3 months
• 2 month’s to get the word out
• 1 month for sales
13
Campaign Timeline
BUILD
Promote your
project/company before the
campaign launches to
establish an engaged
audience
TEASE
Generate excitement for the
launch with audience
members, media and
influencers.
LAUNCH
Drive traffic to your
campaign by promoting on
established networks and
reaching out to new ones
UPDATE
Keep your contributors
engaged, happy and excited
with frequent updates and
activity.
(3 Months)
(3-4 Weeks)
(30 Days)
(Ongoing)

14. There are four main token buyers:
• Underwriters
• Investors
• Traders
• Early adopters and future customers/users
14
Buyers of Tokens

15. Legal Things to Know
15
Three letters: DAO
Know your local and X Border
laws!
You may have to pay
additional TAXES!

16. Purpose
Be critical
Challenge / defend your assumptions
16
Do’s

17. • Don't substitute raising a series A with an ICO!
• Tokens are not for startups!
• Launch a business as a token
• Forget you might have to pay tax!
17
Dont’s

18. A successful token sale requires:
Skill
Game Theory
Fast Reflexes and
Luck (Mostly luck!)
18
Ingredients for a successful ICO

19. Q&A
19

20. Contact
Letitia Seglah | FinTech
Consultant
letitia@startupmanufactory.com
Matt Kuppers | Founder & CEO
matt@startupmanufactory.com
Startup Manufactory Ltd
Castlewood House
77/91 New Oxford Street
London
WC1A 1DG
20