gemiusAdReal - it's a independent system of online advertising campaigns monitoring.

2. in Gemius we don’t believe that something is
impossible

3. What if we knew the
competitor’s digital
strategy?

4. Would we target
our campaigns in
a different way?

5. Or maybe we would compare our
campaigns’ strategies, shares &
intensity and then…

6. …compare our
real spendings?

7. But what we do have now is like…

8. But what we do
have now is
like…

9. but answers are coming soon…
www.gemius.com

10. 10
gemius AdReal digital campaigns monitoring
Why do we need
completely new
methodology in
digital campaign
monitoring?

11. 11
gemius AdReal digital campaigns monitoring
• to cover all the market not only those who agreed to script
• to present independent data
• to see not only mainstream, but also long tail

12. 12
gemius AdReal digital campaigns monitoring
To cover and analyse all campaigns including search, video,
social, targeting, remarketing, programmatic campaigns
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13. 13
gemius AdReal digital campaigns monitoring
to see full demography profile with all details

14. 14
gemius AdReal digital campaigns monitoring to have perfect
visibility
measurement

15. 15
gemius AdReal digital campaigns monitoringTo find equivalent of each
impression…
and finally compare REAL
IMPACT of the campaigns

16. 16
gemius AdReal digital campaigns monitoring
ukr.net
sinoptik.ua
facebook.com
google.com
youtube.com

17. 17
gemius AdReal digital campaigns monitoring
ukr.net
sinoptik.ua
facebook.com
google.com
youtube.com
rectangle

18. 18
gemius AdReal digital campaigns monitoring
categorisation
- over 1M ads have been
covered for 14 days
- all ad types: display, video,
search and social media ads
- manually categorisation +
automatic rules

19. 19
gemius AdReal digital campaigns monitoring
categorisation
data processing and presentation
in the interface
- over 1M ads have been
covered for 14 days
- all ad types: display, video,
search and social media ads
- manually categorisation +
automatic rules

20. 20
gemius AdReal digital campaigns monitoring

21. 21
gemius AdReal digital campaigns monitoring

22. 22
gemius AdReal digital campaigns monitoring

23. 23
gemius AdReal digital campaigns monitoring

24. 24
gemius AdReal digital campaigns monitoring

26. at the end of the day
we are the expert :-)
www.gemius.com
Marta Sulkiewicz
Business Development Manager
Phone: +48 728 197 590
Mail: marta.sulkiewicz@gemius.com