1. Striking
LINKEDIN PROFILE IS WITHIN REACH
What did you accomplish?
What are you trying to accomplish?
What are people in your industry are
looking for in a perfect candidate?
2. First impression
PROFILE PICTURE AND TITLE
Image should be clear, well-lit and focus on
your face as much as possible. make sure
you're looking in the frame.
Change your boring job title to something
interesting and industry-related. This is you
personal brand's slogan.
3. The core
SUMMARY AND WORK EXPERIENCE
Research most common industry keywords.
Focus on them when writing your summary
and describing responsibilities in your work
experience. Try to mix most used with less
used keywords, so people can find you when
searching for both general terms and more
specific skill sets. If there is something you'd
like to do in the future, use those keywords to
attract potential employers.
4. Striking a chord
EDUCATION, INTERESTS, VOLUNTEERING
If you don't have a lot of experience, try to
provide as many relevant details as possible.
Education, classes you've taken in college,
projects you've worked on. List relevant
interests. Volunteer experience may be a
good starting point as well. Find volunteering
opportunities in areas you're interested in. You
can volunteer marketing or finance expertise
or serve on a board of a local charity.
5. Visual appeal
STAND OUT WITH MULTIMEDIA
Strive to add visual elements to your profile.
Use bullet points and lists.
Add websites, upload projects and
documents, create appealing video for a
wealth of multimedia information that will
keep visitors longer. It will also give them a
better, fuller picture of who you are as a
professional.
6. Social proof
RECOMMENDATIONS
Don't hesitate to ask for recommendations.
Whenever you worked with or helped out
people, they will be truly happy to give you a
recommendation. This adds richness to your
profile and lets people see you not only in
your own words but in the words of others.
7. More proof
LIST OF SKILLS
List keyword-rich skills and ask people to
endorse you for them. You can arrange skills
and put the most important ones on top.
People will see these first and will naturally
endorse you for them.
Plus, LinkedIn encourages people of the same
network to endorse each other for skills. You
should grow your social proof even faster with
a set of specific skills on your profile.
8. Don't get stale
PUBLISHING OPTIONS
LinkedIn allows every user to publish their
own content. Create articles on your topics of
expertise to show viewers that you stay on top
of current industry trends or that you have an
in-depth opinion on a specific issue. If your
article makes it onto Pulse, your profile will
get tons of additional exposure.
9. Seal the deal
GROUPS AND INFLUENCERS
Join relevant groups for networking
opportunities with. Groups also show up on
your profile and create an impression of a
well-rounded individual. Also find Influencers
to follow in your industry. This creates an
impression that you strive to improve and
learn from the best.
10. Want more?
SOCIAL MEDIA STRATEGIES AND NEWS
thesocialmediacurrent.com