How to Use Facebook Ads to Grow Your Blog in Five Steps

How to
Use
Facebook Ads
to Grow Your
Blog in
Five Steps

Most Bloggers get
Facebook Ads
WWW.BECOMEABLOGGER.COM

Most Bloggers get
Facebook Ads
WRONG

They post something on Facebook

They post something on Facebook
Boost the post

Pay for likes on
a platform they
don’t own

Start with your
STRATEGY

Start with your
STRATEGY
with three questions:

• What is your end goal?

• Who is your ideal
customer?

• Who is your ideal
customer?
• How do you get them from
where they are to where
you want them to be?

What is your end goal?

Gain loyal
customers
(and advocates)

Gain loyal
customers
(and advocates)
= People who LOVE what you do,
buy your stuff and
share you with the world.

How do you do this?

How do you do this?
Start with:
•Creating value

How do you do this?
Start with:
•Creating value
•Solving problems

How do you do this?
Start with:
•Creating value
•Solving problems
•Helping them achieve
their goals

2018 Blog Content Calendar Spreadsheet
Get my

Who is your ideal customer?

Are they on Facebook?

Are they on Facebook? YES

What content do
they engage with?
(related to your
niche)

What content do
they engage with?
(related to your
niche)
• Analyze successful
Facebook pages in
your niche.

What content do
they engage with?
(related to your
niche)
• Join Facebook
groups

What content do
they engage with?
(related to your
niche)
• What are they
sharing?

What content do
they engage with?
(related to your
niche)
• What are they
sharing? – videos?
Images?

What are they
struggling with?

What are they
struggling with?
• This will be the key
to attracting their
attention.

How do I get them from where they are

to where I want them to be?

to where I want them to be?
(Getting them to Convert)

This is not a one-step process

Take the
path of least
resistance

The Funnel

Awareness

Awareness
Familiarity

Awareness
Familiarity
Consideration

Awareness
Familiarity
Consideration
Purchase

Awareness
Familiarity
Consideration
Purchase
Loyalty

Awareness
Familiarity
Consideration
Purchase
Loyalty
Advocacy

Awareness
Familiarity
Consideration
Purchase
Loyalty
Advocacy
Facebook ads =

Awareness
Familiarity
Consideration
Purchase
Loyalty
Advocacy
Facebook ads =
journey through the
first four phases of
the funnel.

Awareness
Familiarity
Consideration
Purchase
Loyalty
Advocacy
The last two =

Awareness
Familiarity
Consideration
Purchase
Loyalty
Advocacy
The last two =
result of providing
tons of value to your
customers
consistently over
time.

So, how do you use
Facebook ads
to grow your blog?

Step 1:
Prepare Your Blog
• Go to the Facebook ads manager - https://www.facebook.com/ads/manager

Step 1:
Prepare Your Blog
• Go to the Facebook ads manager - https://www.facebook.com/ads/manager
• Create a Facebook Pixel

Step 1:
Prepare Your Blog

Step 1:
Prepare Your Blog
• This will allow
Facebook to track
your visitors

Step 1:
Prepare Your Blog
• This will allow
Facebook to track
your visitors
• Add pixel to your blog

Your blog is now ready to track
Facebook users who visit your site.

Step 2:
Create Custom Audiences

Step 2:
Custom Audiences - an ad targeting option that
lets you find people who already know your
business (or blog) on Facebook.

Step 2:
Custom Audiences - an ad targeting option that
lets you find people who already know your
business (or blog) on Facebook.
• People who have visited your blog (different day
ranges)
• People who have visited your landing pages (opt
in and sales pages)
• People who have subscribed to your email list.
• People who have bought your products
• People who have engaged with your content on
Facebook (especially videos)

Choose one of three funnels discussed in
How to Create a Blogging Sales Funnel to Increase Your Revenue
Step 3:
Create Your Funnel

Choose one of three funnels discussed in
How to Create a Blogging Sales Funnel to Increase Your Revenue
• Kim’s Relationship Building Funnel
• Yaro’s Two-Week Email Sequence
• My Webinar Funnel
Step 3:
Create Your Funnel

• Your funnel will help you convert
your subscribers.
Step 3:
Create Your Funnel

Step 3:
Create Your Funnel
• Your funnel will help you convert
your subscribers.
• Ideal situation: You’re able to
determine the value of a lead.

Step 4:
Create Your Ad

Step 4:
Create Your Ad
I recommend starting with
“traffic” as an ad objective.
Experiment with others
over time.

Step 4:
Create Your Ad
Scroll down and click
“Continue”

Step 4:
Create Your Ad
• Define your audience.

Step 4:
Create Your Ad
• Choose one or more of
the relevant custom
audiences you created.

Step 4:
Create Your Ad
the relevant custom
• Specify relevant pages
whose followers you'd
like to target.

Step 4:
Create Your Ad
the relevant custom
• Specify relevant pages
whose followers you'd
like to target.
• Specify demographic
information.

Step 4:
Create Your Ad
• Set your
daily budget.

Step 4:
Create Your Ad
• Create the
Actual Ad.

Step 4:
Create Your Ad
• Choose the ad format

Step 4:
Create Your Ad
• Add compelling copy to
the headline and text.

Step 4:
Create Your Ad
• Select the call to action
button.

Step 4:
Create Your Ad
• When done, click
“Confirm”

And, the real work begins.

Step 5:
Monitor and Tweak as needed.

Step 5:
• Track how much you are spending to get subscribers.

Step 5:
• Track how much you are spending to get subscribers.
HOW?

Step 5:
• Set up separate landing and
thank you pages

Step 5:
• Set up separate landing and
thank you pages
• Use custom events
(advanced, but better for
tracking conversions)

Step 5:
Run split tests to improve
effectiveness of ads.
- Try different things:
• Videos vs Images vs
carousel

There are many ways to run ads.

Set it up RIGHT

Set it up RIGHT
Keep Testing

Set it up RIGHT
Keep Testing
Keep Tweaking

Eventually, you’ll get to a point
where they’ll perform the way you
want them to.

For a more in-depth training,
check out the coaching club:

For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/

How to Use Facebook Ads to Grow Your Blog in Five Steps

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How to Use Facebook Ads to Grow Your Blog in Five Steps