Are you getting people to read your articles, listen to your podcast or watch your videos? Want to drive more traffic to your blog with your content? Read on.

1. Would you like to
know the
SECRET TO
DRIVING
TRAFFIC?

2. Would you like to
know the
SECRET TO
DRIVING
TRAFFIC?
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3. Of course...
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4. Of course...
who
wouldn’t?
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5. Well, the secret has to do with…
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6. Well, the secret has to do with…
YOUR CONTENT
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7. But NOT JUST ANY KIND of content.
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8. It needs to be a content for a
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9. SPECIFIC
It needs to be a content for a:
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10. SPECIFIC
AUDIENCE
It needs to be a content for a:
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11. with a
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12. SPECIFIC
with a
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13. SPECIFIC
PROBLEM
with a
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14. It needs to be a…
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15. SPECIFIC KIND OF
It needs to be a…
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16. SPECIFIC KIND OF
CONTENT
It needs to be a…
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17. SPECIFIC KIND OF
CONTENT
It needs to be a…
promoted on…
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18. SPECIFIC
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19. SPECIFIC
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MARKETING CHANNELS

20. asking for…
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21. SPECIFIC
ACTIONS
SPECIFIC
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22. SPECIFIC
ACTIONS
SPECIFIC
ACTIONS
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23. That’s a whole lot of
SPECIFICS
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24. 2017 Blog Content Calendar Spreadsheet
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25. So,
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26. where does
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one START?

27. First,
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28. First,
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Be CLEAR on
who you are

29. First,
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Be CLEAR on
TARGETING
who you are

30. WWW.BECOMEABLOGGER.COM
Write out your

31. WWW.BECOMEABLOGGER.COM
Write out your
STORY
CUSTOMER

32. WWW.BECOMEABLOGGER.COM
• Who is he/she?

33. WWW.BECOMEABLOGGER.COM
• Who is he/she?
• What are his/her
goals?

34. WWW.BECOMEABLOGGER.COM
• Who is he/she?
• What are his/her
goals?
• What struggles
will he/she
encounter?

35. Then, based on that customer story,
do the following:
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36. Brainstorm a list of
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37. Brainstorm a list of
30 - 50 TOPICS
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38. • What questions is
he/she asking?
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?

39. • What questions is
he/she asking?
• Put them in a logical
sequence
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40. WWW.BECOMEABLOGGER.COM
• START WRITING

41. But, that’s only the beginning.
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42. 2017 Blog Content Calendar Spreadsheet
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43. Let’s talk about
how to make that content
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44. WWW.BECOMEABLOGGER.COM
AWESOME

45. 1. Start with a
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46. 1. Start with a
CLEAR/CATCHY HEADLINE
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47. Only 2 out of 10 people will
read more than your headline.
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48. WWW.BECOMEABLOGGER.COM
Your goal =

49. WWW.BECOMEABLOGGER.COM
INCREASE
that number
Your goal =

50. 2. Have an EFFECTIVE
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51. 2. Have an EFFECTIVE
INTRODUCTION
PARAGRAPH
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52. WWW.BECOMEABLOGGER.COM
• Your first paragraph is the
most important paragraph

53. WWW.BECOMEABLOGGER.COM
• Your first paragraph is the
most important paragraph
• Your first sentence is the
most important sentence

54. Here are some tips:
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55. • Start with a series of questions
illustrating the problem

56. • Start with a series of questions
illustrating the problem
• End with a statement on the value
he/she will get

57. • Start with a series of questions
illustrating the problem
• End with a statement on the value
he/she will get
• OR, start with an interesting story
illustrating the point of the post

58. 3. Make sure your main content
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59. 3. Make sure your main content
DELIVERS ON THE
PROMISES YOU MADE
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60. WWW.BECOMEABLOGGER.COM
• Break it up

61. WWW.BECOMEABLOGGER.COM
• Break it up
• Use short sentences and paragraphs (2 - 3
sentences max)

62. WWW.BECOMEABLOGGER.COM
• Break it up
• Use short sentences and paragraphs (2 - 3
sentences max)
• Use headlines to make your content scannable

63. WWW.BECOMEABLOGGER.COM
• Break it up
• Use short sentences and paragraphs (2 - 3
sentences max)
• Use headlines to make your content scannable
• Use bullet points when applicable

64. 2017 Blog Content Calendar Spreadsheet
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65. 4. End with an
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66. 4. End with an
EFFECTIVE CALL TO ACTION
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67. Examples:
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68. Examples:
• Leave a comment
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69. Examples:
• Leave a comment
• Share
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70. Examples:
• Leave a comment
• Share
• Check out related posts
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71. Examples:
• Leave a comment
• Share
• Check out related post
• Join email list
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72. Examples:
• Leave a comment
• Share
• Check out related post
• Join email list
• Purchase product/service
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73. 5. Create content on
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74. 5. Create content on
TRENDING TOPICS
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75. • Your blog has to be relevant
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76. • Your blog has to be relevant
• Be current
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77. • Your blog has to be relevant
• Be current
• Newsjack when appropriate
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78. WWW.BECOMEABLOGGER.COM
6. Consider a

79. 6. Consider a
VIDEO-FIRST STRATEGY
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80. • The internet is becoming more
video-based than ever
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81. • The internet is becoming more
video-based than ever
• Take advantage of this trend
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82. WWW.BECOMEABLOGGER.COM
7. Repurpose your content for

83. 7. Repurpose your content for
MAXIMUM EFFECT
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84. WWW.BECOMEABLOGGER.COM
• This will get you

85. WWW.BECOMEABLOGGER.COM
• This will get you

86. WWW.BECOMEABLOGGER.COM
• This will get you
TRAFFIC

87. 2017 Blog Content Calendar Spreadsheet
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