3. NOVEMBER 7TH 2007
FACEBOOK FAN PAGES
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
It shifted the demographic of the
platform from college students to
young professionals.
Fans became very valuable, and you
could even purchase more fans.
4. MARCH 30TH 2012
FACEBOOK TIMELINE
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
Timeline gave a unique opportunity to
tell stories in a more engaging way.
5. 2014
DECLINE IN FACEBOOK
ORGANIC REACH
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
Organic reach had dropped drastically
between 2012 and 2014 by about 50%.
6. JUNE 29TH 2016
"BETTER" FACEBOOK
NEWSFEED
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
New "better newsfeed" will feature friends
and family at the top of your feed. The
downside, this may cause reach and
referral traffic to decline for some pages.
7. What This Means for Bloggers
WWW.BECOMEABLOGGER.COM
THE ONLY
CONSTANT IS
CHANGE.
Be prepared. Facebook will
keep updating their
algorithm as to how it will
best fit their business.
WE CAN NO LONGER
DEPEND ON
FACEBOOK FOR
ORGANIC REACH.
THIS IS BIGGER
THAN FACEBOOK.
Other social media
networks are following suit.
8. What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
Focus on the QUALITY of your...
CONTENT
CONTENT
CONTENT >
>
You can control the quality of your content and your platform but
not the changes that happen in social media updates.
9. What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
WORK HARD
10. What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
GET PEOPLE
THERE
Move people from social media
platforms onto your page.
11. What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
BUILD YOUR
EMAIL LIST
This should be your primary focus. Make
sure everything you do has the goal of
getting people onto your email list. This
keeps you in control of your business.
12. What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
HAVE A
BUSINESS MODEL
Create a business plan. Not sure where to
start? Search around online or join groups
or coaching clubs such as the Become a
Blogger coaching club.
"Whether you think you can, or you think
you can’t, you’re right." - Henry Ford