Facebook Instant Articles. What is it and what should bloggers do about it? In this episode, I share my thoughts about this new feature that enhances the mobile web experience.

1. BLOG
ARTICLES
Facebook
Instant Articles:
What Bloggers Need to Know
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2. What is Facebook
Instant Articles?
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3. What is Facebook
Instant Articles?
= relatively new
Facebook feature that
publishes your content
directly to Facebook
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4. What is Facebook
Instant Articles?
= relatively new
Facebook feature that
publishes your content
directly to Facebook
Facebook user clicks on an
Instant Articles link
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5. What is Facebook
Instant Articles?
= relatively new
Facebook feature that
publishes your content
directly to Facebook
Facebook user clicks on an
Instant Articles link
The article opens up
within the Facebook
Mobile App
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6. What is Facebook
Instant Articles?
= relatively new
Facebook feature that
publishes your content
directly to Facebook
Facebook user clicks on an
Instant Articles link
The article opens up
within the Facebook
Mobile App
Instant Articles loads
pages up to 10x faster.
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7. Why use
Facebook
Instant
Articles?
?
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8. Why use
Facebook
Instant
Articles?
? }
8 seconds
The
problem
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9. Why use
Facebook
Instant
Articles?
? }
8 seconds
= average load time; slowest single
content type on Facebook The
problem
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10. Why use
Facebook
Instant
Articles?
? }
8 seconds
= average load time; slowest single
content type on Facebook
3 seconds
The
problem
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11. Why use
Facebook
Instant
Articles?
? }
8 seconds
= average load time; slowest single
content type on Facebook
3 seconds
= Kissmetrics: 40% of users
leave after 3 seconds
The
problem
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12. }
Its
FEATURES
SPEED
Obviously, faster
loading time.
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13. }
Its
FEATURES
SPEED
Connects to Google
Analytics, comScore,
Omniture and others
ANALYTICS &
TRACKING
Obviously, faster
loading time.
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14. }
Its
FEATURES
SPEED
Connects to Google
Analytics, comScore,
Omniture and others
ANALYTICS &
TRACKING
Obviously, faster
loading time.
FORMATTING &
FUNCTIONALITY
Preserves the look and feel,
but is more minimalist.
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15. }
Its
FEATURES
SPEED
Connects to Google
Analytics, comScore,
Omniture and others
ANALYTICS &
TRACKING
Obviously, faster
loading time.
FORMATTING &
FUNCTIONALITY
Preserves the look and feel,
but is more minimalist.
ADS
Facebook Audience Network -
Facebook keeps 30%, you keep 70%
Sell your own ads - You keep
everything
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16. }
Its
FEATURES
SPEED
Connects to Google
Analytics, comScore,
Omniture and others
ANALYTICS &
TRACKING
Obviously, faster
loading time.
FORMATTING &
FUNCTIONALITY
Preserves the look and feel,
but is more minimalist.
ADS
Facebook Audience Network -
Facebook keeps 30%, you keep 70%
Sell your own ads - You keep
everything
SPECIAL
No special treatment (at
least for now)
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17. What publishers
are saying...
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18. What publishers
are saying...
Publishers are reporting as much as
twice the reach.
The more Facebook users click on your articles, the
more those articles will be more visible in the News
Feed.
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19. What publishers
are saying...
Publishers are reporting as much as
twice the reach.
The more Facebook users click on your articles, the
more those articles will be more visible in the News
Feed.
Publishers are reporting less engagement.
It may be that faster loading means that users can tap in and out of
articles more easily.
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20. What publishers
are saying...
Publishers are reporting as much as
twice the reach.
The more Facebook users click on your articles, the
more those articles will be more visible in the News
Feed.
Publishers are reporting less engagement.
Publishers are NOT reporting a decrease in revenue.
It may be that faster loading means that users can tap in and out of
articles more easily.
Monetization is still working as it should
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21. More on setting up Facebook Instant Articles and my views on this new feature at
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