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Session4 pl online_course_6_june2011

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Write Great Web Content: Plain Language in Action Session 4: June 6, 2011
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Review topics and homework from Session 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2: Write headings to make web content scannable ,[object Object]
How do these headings help the reader scan?
Two types of headings ,[object Object],[object Object]
Message headings ,[object Object],[object Object],[object Object]
Topic headings ,[object Object],[object Object],[object Object]
In-class practice: add headings to this VA content
For discussion: Five clear signs your content needs headings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Only well-written headings are helpful
Revise the AIR headings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 3: Write meaningful hypertext links ,[object Object],[object Object]
Five guidelines for writing hypertext links ,[object Object],[object Object],[object Object],[object Object],[object Object]
How could we use links to shorten this content?
Make sure “what you click is what you get”
“ Price your savings bonds”  “Tools”
Study all the ways these web writers have chosen meaningful words for links
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Revise these “click here” links ,[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Write web content search engines can find and rank highly
Guidelines for writing for search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How well will search engines find and rank these country trash pages?
Will Google like Henrico’s trash page better than Baltimore’s?
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Session 3 wrap-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 7: Writing and reading homework for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resource
Resource
Evaluation

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