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Digital Engagement New Rules for New Times June 4, 2010 Photo: http://www.flickr.com/photos/thewazir
Digital Experience ,[object Object]
5 Layers of Digital
Foundation  ,[object Object],[object Object],[object Object],[object Object]
 
Applications  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Web 2.0 Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Objectives/Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage the Wisdom of Crowds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaway ,[object Object],[object Object]
Current State Assessment
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Users  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Design
Takeaway ,[object Object],[object Object]
Why a Digital Vision?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing a Digital Vision
Digital Moves Org X From Service & Empowerment Leadership & Performance Their World One Org Story + Aliveness
Quick Wins
How Can Managers Improve?
How Can Digital Teams Improve?
Takeaway ,[object Object],[object Object]
[object Object],[object Object],[object Object],Governance Photos: http://www.flickr.com/photos/guest_family
Well defined governance allows us to focus our energy on the decision, not the decision making process.  - Graham Oakes Photo: http://www.flickr.com/photos/london
Good governance quotes ,[object Object],[object Object],[object Object],Organizations who avoid discussing governance end up addressing it over and over again for each decision. - Graham Oakes Photo: http://www.flickr.com/photos/jamesz_flickr
Early Web ,[object Object]
Structure / Governance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure / Governance ,[object Object],[object Object],[object Object],[object Object]
Enabling Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaway ,[object Object],[object Object]

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Justice institute v1 short 2

Hinweis der Redaktion

  1. Incredible opportunity here. Alignment of interests: citizen (and competitive) demand, department demand, exec alignment around OneCity, council/mayor’s alignment on open + community. This is much bigger than we thought when we started. Also a lot of risk. Very low capacity here, very far behind, small team, modest budget. We are weaker than we thought and must be careful. Measured Excitement. The arc of this PPT: The problem, the opportunity, the answer, the plan, what we need from you
  2. What underlies everything is people: do you have the right, and enough of them. Structure: are they in the right places. Is there an enabling environment that supports the culture of the web - open, collaborative, innovative, experimentation, transparency, Watch Video: The Web is Us
  3. Show Web 2.0 video Lunch
  4. It all comes down to the business case. Finding champions: can be a generational thing.
  5. In my methodology, the answers are already there. They need an outside facilitator to inspire them, provide a framework, have difficult conversations, build momentum. But we all pull the ideas from you. Not such a big believer in a “big idea” being imposed from the outside.
  6. We can improve the basics: top 10 transactions, but also need to be strategic and forward looking
  7. We are not managing this at all. No ownership of e-business processes, performance. Departments don’t own or look at their KPI’s. IT is used as a construction shop, but then no one owns continuous improvement. Not integrated with communications, so not promoted, so not used. Not findable. We can improve the basics: top 10 transactions, but also need to be strategic and forward looking
  8. Use examples. For example, what this would look like.
  9. We can improve the basics: top 10 transactions, but also need to be strategic and forward looking
  10. Please see the handout for more detail. Pass it to your manager!
  11. Please see the handout for more. Pass it to your digital team!
  12. Digital is rising to the C-level at progressive organizations who see engagement using digital channels as vital to meeting their strategic and organizational objectives
  13. Digital is rising to the C-level at progressive organizations who see engagement using digital channels as vital to meeting their strategic and organizational objectives
  14. Digital is rising to the C-level at progressive organizations who see engagement using digital channels as vital to meeting their strategic and organizational objectives
  15. More strategic people leading.