How we built a successful, distributed WordPress firm serving nonprofits
Video at http://wordpress.tv/2016/07/04/lesley-molecke-changing-world-one-wordpress-site-at-a-time-built-successful-distributed-firm-serving-nonprofits/
Presented at WordCamp Europe, Vienna Austria, June 2016
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Changing the World one WordPress Site at a Time
1. Changing the World
one WordPress site at a Time
How we built a successful, distributed
WordPress firm serving nonprofits
2. Our customers are changing the world
• American or global nonprofits
(usually .org TLD, sometimes
.gov or .edu)
• Funding comes from
individual donors, foundations,
government agencies
• 15-25% goes to overhead;
extreme pressure to keep
these costs down
6. In 4 years, we’ve gone from this…
Ben
Designer,
developer
Ira
Technical
Project Manager
Lesley
Webmaster,
communications
Didn’t know
each other at all…..
11. Careful Projections
• What will you do?
• What won’t you do?
• Aim high, but make realistic
predictions
• Remember:
Planning is guessing.
Projections
Create cautious expectations.
19. The Customers
You’ll work hard to
get them, but some
customers aren’t
worth keeping.
Customers Cultivate great relationships,
but KILL THE BAD ONES!
21. Assessing Projects:
budgeted versus actual hours
Employees:
1 month, 3 months, 6 months,
12 months, every year
Tools:
constant assessment
Budget: monthly
Constantly Assess Check and check again.
22. Awesome Sauce Ingredients
1. Don’t go it alone…but do choose carefully
2. Create cautious projections
3. JUST DO IT
4. Use great tools
5. Hire remote, and prioritize company culture
6. Treasure (and fire) customers
7. Communicate carefully and respectfully
8. Constantly assess