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Mhcd advocacy les wallace may 2017

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5/17/17
© Signature Resources Inc. 2017 1
The Future of Community and
Personal Advocacy
Les Wallace, Ph.D.
© Signature Res...
5/17/17
© Signature Resources Inc. 2017 2
It Was…Well, It Just Is
© Signature Resources Inc. 2017 5
Dominican newspaper El...
5/17/17
© Signature Resources Inc. 2017 3
Last trivial fact for fun…
Robotic Bee Drone
© Signature Resources Inc. 2017 9
G...
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Mhcd advocacy les wallace may 2017

  1. 1. 5/17/17 © Signature Resources Inc. 2017 1 The Future of Community and Personal Advocacy Les Wallace, Ph.D. © Signature Resources Inc. 2017 1 It Was the Best of Times… Breaking News © Signature Resources Inc. 2017 2 It Was the Worst of Times… This Erudite Author Was not Chosen © Signature Resources Inc. 2017 3 It Was the Best of Times… © Signature Resources Inc. 2017 4
  2. 2. 5/17/17 © Signature Resources Inc. 2017 2 It Was…Well, It Just Is © Signature Resources Inc. 2017 5 Dominican newspaper El Nacional apologized on Saturday after mistakenly using a photo of Alex Baldwin dressed as President Trump on “Saturday Night Live,” instead of the president himself. Still, I Appreciate the Opportunity to Celebrate Wellness and Advocacy with You Today “Wellbeing: Energize Your Life” ♡ Healthy eating with guidance from a Chef ♡ Tango instruction ♡ Acupuncture as treatment option ♡ Faith / Spirituality role in wellness ♡ Financial well being ♡ Dance therapy ♡ Community Partners Exhibit © Signature Resources Inc. 2017 6 Wellness “The quality or state of being in good mental and physical health.” Use of the term dates back to 1653 per Merriam-Webster Additional trivial fact at no cost to you: O.M.G. was first used in a letter to Winston Churchill in 1917 © Signature Resources Inc. 2017 7 OK, one more trivial fact for fun… Wellness thru Goat Yoga https://www.facebook.com/goatyoga/ © Signature Resources Inc. 2017 8
  3. 3. 5/17/17 © Signature Resources Inc. 2017 3 Last trivial fact for fun… Robotic Bee Drone © Signature Resources Inc. 2017 9 Geek and Industrial design major Anna Haldewang THE Final Exam What one concept, idea, tidbit, factoid, thought, suggestion, perspective… …Jumped out at you today? © Signature Resources Inc. 2017 10 Helpful References • Marcia Avner, et. al. The Lobbying and Advocacy Handbook (2nd ed.) 2013. • John Daly, Advocacy: Championing Ideas and Influencing Others, 2011. • Michael Donaldson, Negotiating for Dummies, 2007. • Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement Without Giving In, 2011. • Richard Hoefer, Advocacy Practice, 2012. • Mary Joyce, ed. Digital Activism Decoded (2010). • Patricia King, Persuasion Tactics, 2016. • E. Kuhnke, Persuasion and Influence for Dummies (2012). • Nathalie Nahai, Webs of Influence: The Psychology of Online Persuasion, 2012. • Robert Pekkanen, et. al., Nonprofits and Advocacy: Engaging Community and Government in an Era of Retrenchment, 2014. • R Schneider & L. Lester, Social Work Advocacy (2001). © Signature Resources Inc. 2017 11 Tracking Down the Presentation • https://www.slideshare.net/LesWallace • Google: Les Wallace on SlideShare For my Russian Friends… • https://www.slideshare.net/apoorvo/russian-federation- 10318897 © Signature Resources Inc. 2017 12
  4. 4. 5/17/17 © Signature Resources Inc. 2017 4 Let’s Get to Work… Audience Analysis • How many community advocates do we have in the room? • How many of you have ever been in sales? • How many of you have a “live” issue / topic around which you are actively advocating. © Signature Resources Inc. 2017 13 Life and Our Advocacy Journey “Our lives begin to end the day we become silent about things that matter.” MLK • Life is a journey for individuals and organizations. • A constant learning journey: recovering and adjusting to the bumps and turns. • Advocacy is a necessity to assure our own journey is healthy and fair and that those voices who may have been minimized gain respect and influence. © Signature Resources Inc. 2017 14 Let’s Giddyup A Blazing Fast Run Through Advocacy q Sit-ins to Social Media q Your Personal Brand q Know Your Audience q Story Telling q Volunteering q Every Conversation an Opportunity q Appreciative Listening & Advocacy q Elevator Messages q Social Media—yours and others q Example of “The Pitch” © Signature Resources Inc. 2017 15 From Sit-In to Social Media © Signature Resources Inc. 2017 16 In recent months the following marches Have occurred or are planed: • Women’s March • Immigrants March • Scientists March • Tax March • Chefs March: “Plate of the Union” The Earth is Flat: anyone can Connect to everyone. • Fake news and hatred can thrive •A sound, thoughtful and evidence based platform can be influential • FACEBOOK is revising it’s approach To “civic discourse”
  5. 5. 5/17/17 © Signature Resources Inc. 2017 5 Sit-Ins to Social Media Social media took its seat at the advocacy table with Rick Levine’s the cluetrain manifesto: the end of business as usual (2000) “conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy…” © Signature Resources Inc. 2017 17 Meet meta-activism.org Mary Joyce Founder Meta-Activism Project 2008 New Media Manager for Barak Obama’s Campaign… First national political campaign to heavily rely on social media for organizing. © Signature Resources Inc. 2017 18 Instantaneously Connects Whole Agendas @ Fingertips © Signature Resources Inc. 2017 19 Mary Joyce, meta-activism.org The average American has 5 social media accounts and spends 1hr. 40min. a day on them. Twitter Can Be Used by Bullies and Narcissists © Signature Resources Inc. 2017 20 Place appropriate photograph of Bully here …………………. Of interest…Del Otero Picture of real teen blocked by @RealDonaldTrump Genteel yet powerful Tweeter @9MinuteMentor
  6. 6. 5/17/17 © Signature Resources Inc. 2017 6 Traditional Means Not Going Away © Signature Resources Inc. 2017 21 Different “advocacy” engagements target different outcomes: • Marches create awareness and solidarity for advocates. • Testimony gives advocacy a face of human impact & can make an economic business case. • Social media creates awareness, spreads evidence, supports messaging and builds a sympathetic / activist network. • Presentations / discussion (churches, libraries, civic groups, affinity groups) create awareness. Mind Your Brand No one is invisible. What’s your personal credibility look like? © Signature Resources Inc. 2017 22 Mind Your Brand…Practical Your audiences will size up your personal brand by searching social media. © Signature Resources Inc. 2017 23 Mind Your Brand: From the Literature People size us up around three domains of behavior and competency: • Expertise / capability: knowledgeable in our field of endeavor; does our homework, organized & delivers outcomes. Good problem solver. • Trustworthiness: is our word sound? Are we objective and balanced in sounding out issues? • Personable: affable, easy to work with; a respectful advocate and interested listener, who can manage disagreement and negotiate.© Signature Resources Inc. 2017 24
  7. 7. 5/17/17 © Signature Resources Inc. 2017 7 Trustworthy Perceptions that you are untrustworthy— even a little—will substantially reduced your credibility and decreases your chances to be influential. You don’t have to be unethical to lose traction here: Do you have loose lips? A gossip? Frequently miss commitments others think you have made? Do you talk behind people’s back? © Signature Resources Inc. 2017 25 Mind Your Brand…Practical What will they find? What impression are you making? © Signature Resources Inc. 2017 26 Know Your Audience and What Drives their Choices © Signature Resources Inc. 2017 27 Compassion Return on Investment Know Your Audience © Signature Resources Inc. 2017 28 Adapting messages to the interests, of others has always been the backbone of persuasion.
  8. 8. 5/17/17 © Signature Resources Inc. 2017 8 Know Your Audience © Signature Resources Inc. 2017 29 • Unfortunately we live in a world where compassion frequently takes a back seat to business practicalities. • Please don’t feel “less humane” by making the business case for your issue. Know Your Audience • School boards • Government agencies • Foundations • Neighborhoods • Politicians • Community groups • Opinion leaders • Employers • Staffers © Signature Resources Inc. 2017 30 “All have a book of interests and world view.” Align your messages to my interests? The Social Media of Your Audience Research / monitor the social media of your advocacy target audiences: •What are their messages? •What evidence do they cite? From where? Credible? •What misinformation do they have? •How strident are their views? •To whom do they listen? •Who are their opinion leaders? © Signature Resources Inc. 2017 31 Aligning Messages to Your Audience © Signature Resources Inc. 2017 32 A good storyteller tells a good story… A Great story teller helps you see yourself in the story.
  9. 9. 5/17/17 © Signature Resources Inc. 2017 9 Don’t Ignore What’s in it for Me? “A human being finds it hard to grasp something as fact if it in a way undermines their identity.” Christopher Graves Ogilvy Center for Behavioral Science Stories can tell who we are, how we’re like you, and how our interests are mutual.© Signature Resources Inc. 2017 33 In Policy Decisions and Politics © Signature Resources Inc. 2017 34 What’s in it for me? It’s Biblical, anthropological, sociological, hormonal, psychological, political & sometimes pathetic. That doesn’t make it bad. Advocacy with Politicians • Understand the opposition’s position and arguments—you may disagree but they have reasons and emotions behind their points of view. • Constituents views? Polls? • Invite comments, questions, thought? Listen for opportunities to align. • Inquire: “What do you need from us?” Data? Connections? Go public? Testify? • “Inoculate” against the next wave of messaging and evidence. © Signature Resources Inc. 2017 35 Can Volunteering be an Advocacy Strategy? © Signature Resources Inc. 2017 36
  10. 10. 5/17/17 © Signature Resources Inc. 2017 10 Get in Position to Message “Volunteering” can be effective and subtle advocacy? • Classrooms / Youth groups. • Churches / libraries discussion groups. • Community events. • Boards of directors / advisory groups. • Create networks, informal messaging, role modeling. • Other opportunities © Signature Resources Inc. 2017 37 Get in Position to Message “Mental Health Center of Denver Chamber Ambassadors” © Signature Resources Inc. 2017 38 Just their presence is a message. The opportunity to network is a plus! The Green Tie a “no no!” Everybody Knows Red is a Power Color © Signature Resources Inc. 2017 39 When diversity & compassion messages are embedded in youth education & socialization… © Signature Resources Inc. 2017 40 …it seems to stick
  11. 11. 5/17/17 © Signature Resources Inc. 2017 11 Every Conversation is an Advocacy Opportunity Remember, we are always selling something: • Our personal brand and credibility! • Our ideas, beliefs and actions. • Our best advice for friends and organizations. • Credible evidence on impact—human and $. • New / developing stories. • Perspective. © Signature Resources Inc. 2017 41 Every Conversation is an Advocacy Opportunity And…conversations involve active listening. Everybody likes to talk about themselves and their beliefs. Is there a time to listen, to scope out a future audience? “I’d love to hear more on that.” “Where can I find out more on that research?” “Is it possible to get my hands on that survey?” © Signature Resources Inc. 2017 42 Appreciative Listening with Advocacy Audiences • Non-judgmental. • Hear them out. • Probe deeper appreciatively… ü Help me understand that a little bit better? ü What’s your personal experience? ü What guides your thinking? ü Were do you go to get information on that? ü I understand now how you see it that way. © Signature Resources Inc. 2017 43 Appreciative / Reflective Listening and Motivational Interviewing: OARS • Open ended questions The respondent indicates what’s important and how they think / feel. • Affirmations Appreciates something in the response. Empathy. • Reflection “It looks like cost is a primary issue for you?” “Do you have an example of poor decision making?” • Summaries (appreciative yet encouraging) “Looks like you might appreciate more information?” © Signature Resources Inc. 2017 44
  12. 12. 5/17/17 © Signature Resources Inc. 2017 12 Conceptualizing the MHCD Dahlia Campus Through Authentic Listening © Signature Resources Inc. 2017 45 A former critic, Maya Wheeler is now one of Dahlia Campus’s enthusiastic champions. “Every time I went to them with a concern, they took my input to heart.” Dahlia Campus for Health and Well-Being NW Park Hill What’s Your Elevator Message? If you only had the time it might take for an elevator ride of a few floors… What would be your crisp, succinct message that would capture my interests? Compassion / Economics? © Signature Resources Inc. 2017 46 What’s Your Elevator Message? Personal, Impactful, Evidential? “You know from your own experience how heartbreaking and damaging it can be to not get adequate care / early intervention / follow-up support, etc.” “If we could help you save $100 for every $1 you currently spend in law enforcement engaging a person who is homeless, would you be interested in exploring that model and the ROI?” © Signature Resources Inc. 2017 47 Every Conversation… Looking for the Teachable Moments • “I was looking at some research from the U. of Denver the other day that indicated…” • “Our recovery tracking data indicates that our clients…” © Signature Resources Inc. 2017 48 “The clinical evidence indicates that late adolescence and early adulthood is when acute mental health challenges may first appear…”
  13. 13. 5/17/17 © Signature Resources Inc. 2017 13 Credible Social Media • Leverage off a solid base of authentic and reasoned messages with as much evidence as your community can muster. This is your credible base! • Social media connections place your issue on the table and invite conversation—people like to “chat” on social media and you can learn biases, ignorance, passion, evidence? • Confront the incorrect without being confrontational. Nathalie Nahai, Webs of Influence: The Psychology of Online Persuasion, 2012© Signature Resources Inc. 2017 49 Social Media See social media advocacy as a continuum of engagement… • Curiosity seeker gets good information. • Sympathetic person can learn. • Supportive advocate can get effective messaging and learn how to get involved. • Involved advocates can connect and leverage advocacy power. © Signature Resources Inc. 2017 50 Informal Formal Social Media and Your Audience We typically focus on the “standard” social media and outlets. Use them all! AND, don’t overlook film. A short film, YouTube size, from an interested constituent can covey passion, compassion, authenticity, value and interest. © Signature Resources Inc. 2017 51 Know Your Audience Become an Alert Learner • Elected officials web sites, newsletters, Facebook,™ blogs, voting records. • Open houses • Receptions • Community events • Position papers • Speeches • Social media • Twitter © Signature Resources Inc. 2017 52
  14. 14. 5/17/17 © Signature Resources Inc. 2017 14 Know Your Audience Media Tracking? • The Big Girls and Boys of advocacy use media tracking systems and artificial intelligence to get advisories when their “issue” is mentioned. • Even a smaller community based organization or advocacy group can afford a local “media tracker” service. • Media Monitoring Tools for Public Relations: Top 100 http://everything-pr.com/pr-media- monitoring-tools/18947/ © Signature Resources Inc. 2017 53 Advocacy Mapping: What’s Your Map Look Like? • Targeted decision makers and influencers / opinion leaders. • Background research on decision makers. • Evidence tracking for your issue. • Network & Networking support / expansion. • Engagement opportunities© Signature Resources Inc. 2017 54 Practical Example of Making a Case People who are homeless © Signature Resources Inc. 2017 55 The “Impact” National Alliance to End Homelessness Average costs to incarcerate a person who is homeless… +/- $14,480 per person (U. Texas Study) Ave. hospital stay… 4 days longer than comparable patient +/-$2,414 extra costs due to homelessness (New England Journal of Medicine, 1998) © Signature Resources Inc. 2017 56
  15. 15. 5/17/17 © Signature Resources Inc. 2017 15 The $ “Hook” • Homelessness currently cost the city and county of Denver about $14,480 per homeless person in law enforcement, court costs, incarceration, emergency care and costs of businesses impacted by homeless populations. • Denver’s cost of enforcement of homeless ordinances was $3.2 million from 2010-2014. “Too High A Price,” U. Denver Sturm College of Law study (2016) © Signature Resources Inc. 2017 57 The “Model” We can take another more proactive approach to avoid those costs and provide the humane services and treatment a person who is homeless needs. © Signature Resources Inc. 2017 58 The Humane “Impact!” Mental Health Center of Denver’s “Co-Responder Team Program” April thru December 2016 1106 engagements 94% went to treatment vs. Jail © Signature Resources Inc. 2017 59 The “Economic” Impact! MHCD Co-Responder Program: 519 people (1/2 of the people engaged who got proper referral instead of arrest). @ $7,240 (1/2 cost to Denver per homeless person in legal system) = $375,560 saved/yr. Repurpose city $ into other critical investments. © Signature Resources Inc. 2017 60
  16. 16. 5/17/17 © Signature Resources Inc. 2017 16 Become makers, inventors, creators, innovators! “You never change things by fighting the existing reality. To change something, build a new model making the existing model obsolete.” R. Buckminster Fuller Can you say “Ice Bucket Challenge?” ALS / Lou Gehrig’s Disease fundraiser © Signature Resources Inc. 2017 61 Re-Capping Advocacy Themes • Mind your personal Brand! • Know your audience thoroughly—personal and business backgrounds, experiences. • Align your tactics (marches, on-line campaigns, informal education, networking building, testimony) to your target audience. • Map the “opinion leaders.” • Advocacy is a river not an event. Maintain a constant flow of effort—don’t get complacent. © Signature Resources Inc. 2017 62 Re-Capping Advocacy Themes • Track “innovations” in community and social solutions nationwide—many can be imported. • Listen appreciatively —size up your advocacy challenge and look for “sales” clues. • All strategies are “digitally based” these days…however, face-to-face networking is always in vogue and powerful. • Don’t take NO for an answer but don’t be rude. © Signature Resources Inc. 2017 63 The World Needs You Well, Focused and Vocal! © Signature Resources Inc. 2017 64
  17. 17. 5/17/17 © Signature Resources Inc. 2017 17 © Signature Resources Inc. 2017 65 Les Wallace on SlideShare Spah-see-boh Les Wallace, Ph.D. President, Signature Resources Inc. Les@signatureresources.com ¤ Dr. Wallace is recognized for tracking business environment and workplace trends and their impact upon business and government. His publications have appeared in Leadership Excellence, Personnel Journal, Credit Union Management, Public Management, and Nation's Business as well as numerous research and conference proceedings. His latest book, co-authored with Dr. Jim Trinka, A Legacy of 21st Century Leadership, outlines the leadership organizations need in a global, fast moving business environment. His book, Principles of 21st Century Governance (2013) is being used by many boards in the profit and not-for-profit sectors to design governance development approaches. ¤ His new book, Personal Success in a Team Environment (2014) is used by individuals and organizations to improve teamwork, career building and success at work. ¤ Les is a frequent consultant and speaker on issues of organizational transformation and leadership, employee engagement, strategic thinking and board of directors development and governance. His clients include Fortune 100 businesses, Government agencies, and not-for-profit organizations world-wide. Dr. Wallace is also the host resource on the 9Minute Mentor, a series short video tutorials governance. ¤ Les has served on the Board of Security First Bank and the international Boards of the World Future Society and Counterpart International. He currently serves on the board of the Mental Health Center of Denver. He is a member of the National Association of Corporate Directors. Les writes an on-line column for CUES Center for Credit Union Board Education. ¤ https://twitter.com/9MinuteMentor © Signature Resources Inc. 2017 66

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