Mhcd advocacy les wallace may 2017

5/17/17
© Signature Resources Inc. 2017 1
The Future of Community and
Personal Advocacy
Les Wallace, Ph.D.
It Was the Best of Times…
Breaking News
It Was the Worst of Times…
This Erudite Author Was not Chosen
It Was the Best of Times…

5/17/17
It Was…Well, It Just Is
Dominican newspaper El Nacional apologized on Saturday
after mistakenly using a photo of Alex Baldwin
dressed as President Trump on “Saturday Night Live,”
instead of the president himself.
Still, I Appreciate the Opportunity to
Celebrate Wellness and Advocacy
with You Today
“Wellbeing: Energize Your Life”
♡ Healthy eating with guidance from a Chef
♡ Tango instruction
♡ Acupuncture as treatment option
♡ Faith / Spirituality role in wellness
♡ Financial well being
♡ Dance therapy
♡ Community Partners Exhibit
Wellness
“The quality or state of being in good
mental and physical health.”
Use of the term dates back to 1653
per Merriam-Webster
Additional trivial fact at no cost to you:
O.M.G. was first used in a letter
to Winston Churchill in 1917
OK, one more trivial fact for fun…
Wellness thru Goat Yoga
https://www.facebook.com/goatyoga/

5/17/17
Last trivial fact for fun…
Robotic Bee Drone
Geek and Industrial design major Anna Haldewang
THE Final Exam
What one concept, idea, tidbit, factoid,
thought, suggestion, perspective…
…Jumped out at you today?
Helpful References
• Marcia Avner, et. al. The Lobbying and Advocacy Handbook (2nd ed.) 2013.
• John Daly, Advocacy: Championing Ideas and Influencing Others, 2011.
• Michael Donaldson, Negotiating for Dummies, 2007.
• Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement
Without Giving In, 2011.
• Richard Hoefer, Advocacy Practice, 2012.
• Mary Joyce, ed. Digital Activism Decoded (2010).
• Patricia King, Persuasion Tactics, 2016.
• E. Kuhnke, Persuasion and Influence for Dummies (2012).
• Nathalie Nahai, Webs of Influence: The Psychology of Online Persuasion,
2012.
• Robert Pekkanen, et. al., Nonprofits and Advocacy: Engaging Community
and Government in an Era of Retrenchment, 2014.
• R Schneider & L. Lester, Social Work Advocacy (2001).
Tracking Down the Presentation
• https://www.slideshare.net/LesWallace
• Google: Les Wallace on SlideShare
For my Russian Friends…
• https://www.slideshare.net/apoorvo/russian-federation-
10318897

5/17/17
Let’s Get to Work…
Audience Analysis
• How many community advocates do we
have in the room?
• How many of you have ever been in
sales?
• How many of you have a “live” issue /
topic around which you are actively
advocating.
Life and Our Advocacy Journey
“Our lives begin to end the day we become
silent about things that matter.” MLK
• Life is a journey for individuals and organizations.
• A constant learning journey: recovering and
adjusting to the bumps and turns.
• Advocacy is a necessity to assure our own
journey is healthy and fair and that those
voices who may have been minimized gain
respect and influence.
Let’s Giddyup
A Blazing Fast Run Through Advocacy
q Sit-ins to Social Media
q Your Personal Brand
q Know Your Audience
q Story Telling
q Volunteering
q Every Conversation an Opportunity
q Appreciative Listening & Advocacy
q Elevator Messages
q Social Media—yours and others
q Example of “The Pitch”
From Sit-In to Social Media
In recent months the following marches
Have occurred or are planed:
• Women’s March
• Immigrants March
• Scientists March
• Tax March
• Chefs March: “Plate of the Union”
The Earth is Flat: anyone can
Connect to everyone.
• Fake news and hatred can thrive
•A sound, thoughtful and evidence
based platform can be influential
• FACEBOOK is revising it’s approach
To “civic discourse”

5/17/17
Sit-Ins to Social Media
Social media took its seat at the
advocacy table with Rick Levine’s
the cluetrain manifesto: the
end of business as usual (2000)
“conversations taking place on Web sites
and message boards, and in e-mail and chat
rooms, employees and customers alike have
found voices that undermine the traditional
command-and-control hierarchy…”
Meet meta-activism.org
Mary Joyce
Founder Meta-Activism Project
2008 New Media Manager for
Barak Obama’s Campaign…
First national political campaign
to heavily rely on social media
for organizing.
Instantaneously Connects
Whole Agendas @ Fingertips
Mary Joyce, meta-activism.org
The average American has 5 social media accounts
and spends 1hr. 40min. a day on them.
Twitter Can Be Used
by Bullies and Narcissists
Place appropriate photograph
of Bully here ………………….
Of interest…Del Otero
Picture of real teen blocked by
@RealDonaldTrump
Genteel yet powerful Tweeter
@9MinuteMentor

5/17/17
Traditional Means
Not Going Away
Different “advocacy” engagements target
different outcomes:
• Marches create awareness and solidarity for
advocates.
• Testimony gives advocacy a face of human
impact & can make an economic business case.
• Social media creates awareness, spreads
evidence, supports messaging and builds a
sympathetic / activist network.
• Presentations / discussion (churches, libraries,
civic groups, affinity groups) create awareness.
Mind Your Brand
No one is invisible.
What’s your personal credibility look like?
Mind Your Brand…Practical
Your audiences will size up your personal
brand by searching social media.
Mind Your Brand:
From the Literature
People size us up around three domains of
behavior and competency:
• Expertise / capability: knowledgeable in our field
of endeavor; does our homework, organized &
delivers outcomes. Good problem solver.
• Trustworthiness: is our word sound? Are we
objective and balanced in sounding out issues?
• Personable: affable, easy to work with; a respectful
advocate and interested listener, who can manage
disagreement and negotiate.© Signature Resources Inc. 2017 24

5/17/17
Trustworthy
Perceptions that you are untrustworthy—
even a little—will substantially reduced
your credibility and decreases your
chances to be influential.
You don’t have to be unethical to lose traction
here:
Do you have loose lips? A gossip?
Frequently miss commitments others think you
have made? Do you talk behind people’s back?
Mind Your Brand…Practical
What will they find?
What impression are you making?
Know Your Audience
and What Drives their Choices
Compassion Return on Investment
Know Your Audience
Adapting
messages to the
interests, of
others has always
been the
backbone of
persuasion.

5/17/17
Know Your Audience
• Unfortunately we live in a world
where compassion frequently
takes a back seat to business
practicalities.
• Please don’t feel “less humane” by
making the business case for your
issue.
Know Your Audience
• School boards
• Government
agencies
• Foundations
• Neighborhoods
• Politicians
• Community groups
• Opinion leaders
• Employers
• Staffers
“All have a book of interests
and world view.”
Align your messages to my interests?
The Social Media of Your Audience
Research / monitor the social media of your
advocacy target audiences:
•What are their messages?
•What evidence do they cite?
From where? Credible?
•What misinformation do they have?
•How strident are their views?
•To whom do they listen?
•Who are their opinion leaders?
Aligning Messages to
Your Audience
A good storyteller tells a good story…
A Great story teller
helps you see yourself in the story.

5/17/17
Don’t Ignore What’s in it for Me?
“A human being finds it hard to grasp
something as fact if it in a way
undermines their identity.” Christopher Graves
Ogilvy Center for Behavioral Science
Stories can tell who we are, how we’re like
you, and how our interests are mutual.© Signature Resources Inc. 2017 33
In Policy Decisions and Politics
What’s in it for me?
It’s Biblical, anthropological,
sociological, hormonal, psychological,
political & sometimes pathetic.
That doesn’t make it bad.
Advocacy with Politicians
• Understand the opposition’s position and
arguments—you may disagree but they have
reasons and emotions behind their points of view.
• Constituents views? Polls?
• Invite comments, questions, thought? Listen
for opportunities to align.
• Inquire: “What do you need from us?”
Data? Connections? Go public? Testify?
• “Inoculate” against the next wave of
messaging and evidence.
Can Volunteering be an
Advocacy Strategy?

5/17/17
Get in Position to Message
“Volunteering”
can be effective and subtle advocacy?
• Classrooms / Youth groups.
• Churches / libraries discussion groups.
• Community events.
• Boards of directors / advisory groups.
• Create networks, informal messaging, role
modeling.
• Other opportunities
Get in Position to Message
“Mental Health Center of Denver
Chamber Ambassadors”
Just their presence is a message.
The opportunity to network is a plus!
The Green Tie a “no no!”
Everybody Knows
Red is a Power Color
When diversity & compassion messages
are embedded in youth education &
socialization…
…it seems to stick

5/17/17
Every Conversation is an
Advocacy Opportunity
Remember, we are always selling something:
• Our personal brand and credibility!
• Our ideas, beliefs and actions.
• Our best advice for friends and
organizations.
• Credible evidence on
impact—human and $.
• New / developing stories.
• Perspective. © Signature Resources Inc. 2017 41
Every Conversation is an
Advocacy Opportunity
And…conversations involve active listening.
Everybody likes to talk about
themselves and their beliefs.
Is there a time to listen,
to scope out a future audience?
“I’d love to hear more on that.”
“Where can I find out more on that research?”
“Is it possible to get my hands on that survey?”
Appreciative Listening
with Advocacy Audiences
• Non-judgmental.
• Hear them out.
• Probe deeper appreciatively…
ü Help me understand that a little bit better?
ü What’s your personal experience?
ü What guides your thinking?
ü Were do you go to get information on
that?
ü I understand now how you see it that way.
Appreciative / Reflective Listening and
Motivational Interviewing: OARS
• Open ended questions
The respondent indicates what’s
important and how they think / feel.
• Affirmations
Appreciates something in the response. Empathy.
• Reflection
“It looks like cost is a primary issue for you?”
“Do you have an example of poor decision making?”
• Summaries (appreciative yet encouraging)
“Looks like you might appreciate more information?”

5/17/17
Conceptualizing the MHCD
Dahlia Campus Through Authentic Listening
A former critic,
Maya Wheeler is now one of
Dahlia Campus’s
enthusiastic champions.
“Every time I went to them
with a concern,
they took my input to heart.”
Dahlia Campus for Health and Well-Being
NW Park Hill
What’s Your Elevator Message?
If you only had the time it
might take for an elevator
ride of a few floors…
What would be your crisp,
succinct message that
would capture my
interests?
Compassion / Economics?
What’s Your Elevator Message?
Personal, Impactful, Evidential?
“You know from your own experience how
heartbreaking and damaging it can be to
not get adequate care / early intervention /
follow-up support, etc.”
“If we could help you save $100 for every
$1 you currently spend in law enforcement
engaging a person who is homeless,
would you be interested in exploring that
model and the ROI?”
Every Conversation…
Looking for the Teachable Moments
• “I was looking at some
research from the U. of Denver
the other day that indicated…”
• “Our recovery tracking data
indicates that our clients…”
“The clinical evidence indicates
that late adolescence and early adulthood
is when acute mental health challenges
may first appear…”

5/17/17
Credible Social Media
• Leverage off a solid base of authentic and
reasoned messages with as much evidence as
your community can muster. This is your
credible base!
• Social media connections place your issue on
the table and invite conversation—people like
to “chat” on social media and you can learn
biases, ignorance, passion, evidence?
• Confront the incorrect without being
confrontational.
Nathalie Nahai, Webs of Influence: The Psychology of Online Persuasion, 2012© Signature Resources Inc. 2017 49
Social Media
See social media advocacy as
a continuum of engagement…
• Curiosity seeker gets good information.
• Sympathetic person can learn.
• Supportive advocate can get effective
messaging and learn how to get
involved.
• Involved advocates can connect and
leverage advocacy power.
Informal Formal
Social Media and Your Audience
We typically focus on the “standard” social
media and outlets. Use them all!
AND, don’t overlook film.
A short film, YouTube size, from an interested
constituent can covey passion,
compassion, authenticity, value and interest.
Know Your Audience
Become an Alert Learner
• Elected officials web sites, newsletters,
Facebook,™ blogs, voting records.
• Open houses
• Receptions
• Community events
• Position papers
• Speeches
• Social media
• Twitter © Signature Resources Inc. 2017 52

5/17/17
Know Your Audience
Media Tracking?
• The Big Girls and Boys of advocacy use
media tracking systems and artificial
intelligence to get advisories when their
“issue” is mentioned.
• Even a smaller community based
organization or advocacy group can afford
a local “media tracker” service.
• Media Monitoring Tools for Public
Relations: Top 100 http://everything-pr.com/pr-media-
monitoring-tools/18947/
Advocacy Mapping:
What’s Your Map Look Like?
• Targeted decision makers and
influencers / opinion leaders.
• Background research on
decision makers.
• Evidence tracking for your
issue.
• Network & Networking support /
expansion.
• Engagement opportunities© Signature Resources Inc. 2017 54
Practical Example
of Making a Case
People who are homeless
The “Impact”
National Alliance to End Homelessness
Average costs to incarcerate a person
who is homeless…
+/- $14,480 per person (U. Texas Study)
Ave. hospital stay…
4 days longer than comparable patient
+/-$2,414 extra costs due to homelessness
(New England Journal of Medicine, 1998)

5/17/17
The $ “Hook”
• Homelessness currently cost the city and
county of Denver about $14,480 per
homeless person in law enforcement, court
costs, incarceration, emergency care and
costs of businesses impacted by homeless
populations.
• Denver’s cost of enforcement of homeless
ordinances was $3.2 million from 2010-2014.
“Too High A Price,” U. Denver Sturm College of Law
study (2016)
The “Model”
We can take another
more proactive
approach to avoid
those costs and
provide the humane
services and
treatment a person
who is homeless
needs. © Signature Resources Inc. 2017 58
The Humane “Impact!”
Mental Health Center of Denver’s
“Co-Responder Team Program”
April thru December 2016
1106 engagements
94% went to treatment vs. Jail
The “Economic” Impact!
MHCD Co-Responder Program:
519 people (1/2 of the people engaged who
got proper referral instead of arrest).
@ $7,240 (1/2 cost to Denver per homeless
person in legal system) = $375,560 saved/yr.
Repurpose city $ into other critical investments.

5/17/17
Become makers, inventors,
creators, innovators!
“You never change things
by fighting the existing reality.
To change something,
build a new model making
the existing model obsolete.”
R. Buckminster Fuller
Can you say “Ice Bucket Challenge?”
ALS / Lou Gehrig’s Disease fundraiser
Re-Capping Advocacy Themes
• Mind your personal Brand!
• Know your audience thoroughly—personal
and business backgrounds, experiences.
• Align your tactics (marches, on-line
campaigns, informal education, networking
building, testimony) to your target audience.
• Map the “opinion leaders.”
• Advocacy is a river not an event. Maintain a
constant flow of effort—don’t get complacent.
Re-Capping Advocacy Themes
• Track “innovations” in community and social
solutions nationwide—many can be imported.
• Listen appreciatively —size up your advocacy
challenge and look for “sales” clues.
• All strategies are “digitally based” these
days…however, face-to-face networking is
always in vogue and powerful.
• Don’t take NO for an answer but don’t be
rude.
The World Needs You
Well, Focused and Vocal!

5/17/17
Les Wallace on SlideShare
Spah-see-boh
Les Wallace, Ph.D.
President, Signature Resources Inc.
Les@signatureresources.com
¤ Dr. Wallace is recognized for tracking business environment and workplace trends and their impact
upon business and government. His publications have appeared in Leadership Excellence,
Personnel Journal, Credit Union Management, Public Management, and Nation's Business as well
as numerous research and conference proceedings. His latest book, co-authored with Dr. Jim
Trinka, A Legacy of 21st Century Leadership, outlines the leadership organizations need in a global,
fast moving business environment. His book, Principles of 21st Century Governance (2013) is being
used by many boards in the profit and not-for-profit sectors to design governance development
approaches.
¤ His new book, Personal Success in a Team Environment (2014) is used by individuals and
organizations to improve teamwork, career building and success at work.
¤ Les is a frequent consultant and speaker on issues of organizational transformation and leadership,
employee engagement, strategic thinking and board of directors development and governance. His
clients include Fortune 100 businesses, Government agencies, and not-for-profit organizations
world-wide. Dr. Wallace is also the host resource on the 9Minute Mentor, a series short video
tutorials governance.
¤ Les has served on the Board of Security First Bank and the international Boards of the World Future
Society and Counterpart International. He currently serves on the board of the Mental Health Center
of Denver. He is a member of the National Association of Corporate Directors. Les writes an on-line
column for CUES Center for Credit Union Board Education.
¤ https://twitter.com/9MinuteMentor
© Signature Resources Inc. 2017
66

Mhcd advocacy les wallace may 2017

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