This is my Portfolio presenting work I have done for specific clients during my Master final project for my MA in Social Media at Birmingham City University.

1. Por t fol io
Work samples June - September 2011

3. My talent is the emotional branding. In every corner
of the world I play and ponder with colors, shapes and
words - so long as I see you smile.

4. Table of content
Approach page 1
About my Portfolio page 2
Curriculum Viate page 3
Testimonials page 5
Work Samples page 7
Thank you page 25
Appendix page 26
Get in contact page 28

5. Work samples page 7
Social Media page 9
01 Socialmediacloud.wordpress.com - Blog where i answer questions about Social Media page 10
02 - 03 leonie Brückner, Creative Business Consultant - twitter - Advertising my brand page 11
04 - 05 MAKime.com - Connecting rSS - Enganging with Customers page 12
Web/Wordpress page 13
01 leonie Brückner, Creative Business Consultant - Developing of the website leoniebrueckner.com page 14
page 15
Design
01 - 02 MAKime.com - facebook landing page - online pictures & buttons page 16
03 - 07 leonie Brückner, Creative Business Consultant - Corporate indentity - Business Cards page 17
-twitter Background - letter templates - Design of Service Packages
page 20
08 - 09 Klaus Schnalzger, the different talent Coach - Product Demonstration - Product Package
10 Veterinarian an der Nahe - two different logos page 21
11 Systemic autonomy training - Drafts for a logo page 21
Workshops page 22
01 BAKUN - Using social media to find a job as women from other nationality page 23

6. Approach
Fast changing technologies, especially the development of the web and Social Media have a massive influence on society and on
the behaviour of your customers. There is a shift from organisation power to customer power that has been made possible by Social
Media. Consumers use Social Media to connect and form groups, with which they can have influence on a global scale. Facebook,
Twitter & Co are used to talk about your company and form the customer´s image about your brand influenced by peer-to-peer
communication. Traditional ways of Marketing and communication with customers no longer have the same effectiveness as the
years before; it has been replaced by Social Media.
These facts require an adaptation to the changed behaviour regarding your communication with your customers. With Social Media
you can humanise your brand by engaging and interacting with your target audience on different platforms to build trust and loyalty.
And you don´t even need a high advertising budget to start the dialogue, the only thing you need are creative ideas on how to
interact with your customers online1.
In cooperation with my services we make sure that you reach your customers in the ever changing world with modern technologies by
developing your individual Social media strategy. Together with the creative design I will develop for you, you will position yourself as
an innovative and attractive brand to your customers. In a closing Workshop you will learn the secrets of using and monitoring your
developed Social Media strategy.
1
page 1 Sequoia Lab, 2011. (http://www.sequoialab.com/news-article.html?aid=109)

7. About my Portfolio
The following Portfolio contains a collection of specific work I have done for my final project of my Master´s degree in Social
Media at Birmingham City Universtiy. It is part of the development and position of my brand Leonie Brückner, Creative Business
Consultant. The Portfolio reflects my developed brand in its design, concept and layout as well as in the containing work.
During my project I spent my time in Spain, Seville and worked mainly for clients abroad. It proves the possibilities of today:
New technologies enable me to realise work in every corner of the world. This is also reflected by the photos - I took during
several trips through Europe - which form a part of the Portfolio.
page 2

8. Curriculum Vitae Work ExpEriEncE
Creative Business Consultant Jun. 11 - present
Freelancer Social Media Jan. 11 - present
* 23.12.1986 in Filderstadt
Germany
Intern, Community And Marketing Manager Oct. 09 - Mar. 10
Leonie Brückner
MAKIME SERvICES GMBH, Munich
Georg-Schinbainstraße 176
88400 Biberach Riss
Intern, Marketing Department Feb. 07 - Mar. 07
Germany &
RAvENSBURGER AG, Ravensburg Jul. 07 - Aug. 07
Education
Masters, BIRMINGHAM CITy UNIvERSITy Sept. 10 - Sept.11
contact@leoniebrueckner.com
Birmingham, UK
leoniebrueckner.com Master in Social Media
leoniebrueckner
Final Thesis with MAKIME SERvICES GMBH Apr. 10 - Jul.11
creativebusinessconsultant „Social network model and strategy in changing
leonie.brueckner market environments“
linkedin.com/in/leoniebrueckner
Bachelor of Arts, HFU BUSINESS SCHOOL Mar. 07 - Sept.10
vS-Schwenningen, Germany
International Business, specialisation in Spanish,
Marketing, Innovation and Entrepreneurship
Semester abroad, UNIvERSIDAD DE SEvILLA Feb. 09 - Jul.09
Seville, Spain
Publicidad, Marketing de Servicios,
Economía Andalucía, Merchandising
page 3

9. othEr Qualifications
Project „Postgraduate Culture“, BIRMINGHAM CITy UNIvERSITy Nov. 10 - Jul. 11
Member of project management in collaboration with Award winning Student Academic Partners Scheme
Business Talks, HFU BUSINESS SCHOOL
Student association that facilitates contact with international companies Feb. 08 - Feb. 09
Team member in Marketing
Organisation of the Graduation Ball HFU BUSINESS SCHOOL Mar. 08 - Nov. 08
Responsible for Marketing
languagEs
German: native
English: fluent, TOEFL test May 10
Spanish: fluent, language course in Madrid, Spain Feb. 07 - Mar. 07
French and Romanian: basic
computing
Web 2.0 Tools
Windows: Microsoft Office (Word, Excel, PowerPoint, Outlook)
Mac: iWork (Keynote, Numbers, Pages), iMovie
Adobe: PhotoShop, Ilustrator, InDesign
othEr intErEsts
Traveling, running, reading
page 4

10. Testimonials
Leonie is one of the best Social Media consultants I know. She is highly skilled and her strong communi-
stefanie lang cation skills makes every project a great success. I have the pleasure to work with her now since her
Owner & CEO of MAKIme beginnings in Social Media in 2009.
Leonie has a great passion for Internet, Design and Social Media. I like to work with her because klaus schnalzger
she has golden hands in creating visual communication for getting in touch with your costumers The different Talent Coach
heart. Highly recommended!
page 5

11. Testimonials
Por diversidad de factores, los vínculos y las redes sociales asisten a sectores importantes de la humanidad. En este
workshop, Leonie Brückner contrastando competencias humanas, interculturales y técnicas ha sabido traducir y
referenciar “social media” como recurso claro y efectivo para el empoderamiento y liderazgo de mujeres de otras
nacionalidades (MON). Es un honor trabajar con esta responsable y joven profesional.
miriam Bastidas
Co-Partner and Coordinator of International Institut for Systemic Intervention, BAKUN
page 6

12. Work Samples
Look and see...
page 7

13. ...on the following pages.
page 8

14. Social Media
‘All one needs is a computer, a network connection, and
a bright spark of initiative and creativity to join the economy.‘
Don Tapscott

15. Socialmediacloud.wordpress.com
01 Blog where i answer questions about Social Media
Concept, creation and design of Blog with Wordpress - Answering
July 2011
Advertisement on Facebook and Twitter (here are two examples) - De-
questions about social media that were asked by a client and sign of the header using a quote by David Meerman Scott - Photo was
commented by others. taken by myself and edited by myself.
Social Media page 10

16. Leonie Brückner - Creative Business Consultant
Leonie Brückner
@leoniebrueckner
02 twitter - leoniebrueckner June - August 2011 03 Advertising my brand July 2011 - present
Further develop my Twitter profile according to my new brand. Using Facebook, Twitter and my Blog
(leoniebrueckner.posterous.com) to talk about my brand (here are
two examples).
page 11 Social Media

17. MAKIme.com
facebook.com/businesscommunitymakime
blog.makime.com
@MAKIme
04 Connecting rSS July 2011 05 Engaging with Customers June - August 2011
Communication with target audience using the MAKIme Blog,
Connecting the company Blog via RSS feed to the Facebook
Fanpage. Facebook Fanpage and Twitter (here two examples).
Social Media page 12

18. Web/Wordpress
‘In character, in manner, in style, in all things, the supreme
excellence is simplicity.‘
Henry Wadsworth

19. Leonie Brückner - Creative Business Consultant
01 Developing of the website leoniebrueckner.com July - September 2011
Design of the website with wordpress - write texts - edit photos and Presenting my service and brand according to my established
screenshots - install plugins and using html to adapt the site - link the corporate indentity - upload testimonials from clients.
website to other sites.
Web/Wordpress page 14

20. Design
‘It´s not what you look at that matters, it´s what you see.‘
Henry David Thoreau

21. MAKIme.com
01 facebook landing Page July 2011 02 online pictures & buttons July - September 2011
Design a header for Blog (blog.makime.com) - Design profile picture
Concept and Design of Facebook landing page (facebook.com/busi-
nesscommunitymakime). for Linkedin Group ‘Optimize your business networking with Social
Media‘ - other Designs.
Design page 16

22. Leonie Brückner - Creative Business Consultant
leoniebrueckner.com
mail: leonie.brueckner@gmail.com
TwiTTer: @leoniebrueckner
Skype: leonie.brueckner
03 Corporate identity June - September 2011
Development and Design of coprotate identity - Design of Logo and
04 Business Cards
Design of Business Cards with special landscape format.
favicon.
page 17 Design

23. C / A s un c i ón 38, Só t a n o A 41011 Sev i l l a Sp a i n
Date
Title
Name
Street
Post Code City
Hallo Trenz,
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat
cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Kind regards/
Mit freundlichen Grüßen/
Un cordial saludo,
Leonie Brückner
Tel. +34 660 248 894 mail contact@leoniebrueckner.com skype leonie.brueckner web leoniebrueckner.com
05 twitter Background
Design of Twitter background according to corporate indentitiy.
06 letter templates
Design of letter templates according to corporate identity.
Design page 18

24. Leonie Brückner - Creative Business Consultant
07 Design of service packages August 2011
Design and development of service packages. Writing texts - editing photos - the packages are: Social Media,
Design and Web/Wordpress (distributed on several pages).
page 19 Design

25. Klaus Schnalzger - The different Talent Coach
In jedem unserer Erfolge steckt der gleiche Talent-Code und
wer diesen Code besitzt kennt sein Erfolgsgeheimnis!
Beförderung 2009
Marathon 2010
Italien Urlaub 2011
WHAT´S NEXT? ?
Klaus Schnalzger Der andere Talent-Coach
Mühlenweg 4 D-89423 Gundelfingen Telefon: +49 (0) 90 73 / 91 45 0 E-Mail: klausschnalzger@online.de www.klausschnalzger.de
08 Product Demonstration
Concept and Design of product demonstration.
July 2011 09 Product Package August 2011
Design of product package document (distributed on several
pages).
Design page 20

26. Veterinarian an der Nahe Systemic autonomy training
10 two different logos August 2011
Concept and Design of two different Logos.
11 Drafts for a logo August - Septemter 2011
Here are some collected drafts for a new Logo. Currently I am
working on their website.
page 21 Design

27. Workshops
‘Knowledge is of no value unless you put it into practice.‘
Anton Chekhov

28. BAKUN
01 Using social media to find a job as woman from other nationality June 2011
Presenting serveral social media platforms like Twitter, Facebook and Giving tips how these women can increase their job chances with
Linkedin in front of women from other nationalities living in Spain. Social Media - talking about the connection of Social Capital to Social
Media.
page 23 Workshops

29. And...
... what is your project?
page 24

30. Thank you
Thank you for taking the time to look at my portfolio. On my website leoniebrueckner.com/portfolio you
can find the full collection of my work from 2008 till today as this Portfolio only includes work I have done
during my final project for my Master´s degree. There you can also find new projects which might not be
included in this version of the Portfolio as I am constantly working on new projects.
Let´s create something unique for you - so long as I see you smile.
Photos in the Portfolio:
Social Media - London, Greenwich with the business disctrict on the horizon, 2010
Web/Wordpress - Tenerife, 2007
Design - Reales Alcázares de Sevilla, The Alcázar of Seville, 2009
Workshops - Stonehenge, 2011
page 25

31. Appendix
Here are links related to my work which might be of interest to you:
Web:
- leoniebrueckner.com
- socialmediacloud.wordpress.com
- leoniebrueckner.posterous.com
- www.MAKIme.com
- Blog.MAKIme.com
- www.bakun.es
Facebook:
facebook.com/BusinessCommunityMAKIme
facebook.com/creativebusinessconsultant
Twitter:
@leoniebrueckner
@MAKIme
If you are interested in the Workshop I did in collaboration with BAKUN, please get in contact with me
and I will send you the presentation right away.
page 26

33. Get in contact
leoniebrueckner.com
mail: leonie.brueckner@gmail.com
TwiTTer: @leoniebrueckner
Skype: leonie.brueckner
contact@leoniebrueckner.com leoniebrueckner.com creativebusinessconsultant
leoniebrueckner leonie.brueckner linkedin.com/in/leoniebrueckner
page 28