Edmonton Oilers Re-branding PowePoint

1. Edmonton Oilers By: Chris Leone

2. Location Metro Area Population: 1,034,900 Edmonton City, Alberta, Canada Northwest Division

3. Price Information Current Revenue-$87 Mil. Debt- 55% Energy Price- $125,000 (Per Game) (Approx) Median Household Income- $57,360 Edmonton has one of the worst economies among any other city in Canada. Price plays a big part in remarketing this team, trying to keep it cheap to gain revenue and fans. Unemployment Rate- 7.8%

5. Coaching and Management Tom Renney- Head Coach Steve Tambellini- General Manager

6. Tom Renney Tom Renney was named associate coach of the Edmonton Oilers on May 26, 2009. Just a little more than one year later he was named Head Coach of the Oilers. (June 22, 2010) 3rd NHL Team in which he is coaching. 1996 – 1998 (fired) 2003 – 2009 (fired)

7. New Coach Proposal I would like to propose a new coach and somehow get Mike Babcock, current coach of the Detroit Red Wings. He Has led the wings to the playoffs every year he has coached them.

8. Edmonton Oilers Mission Statement The Edmonton Oilers are dedicated to supporting and the bringing together of fans through effective communication, the Oilers promise to act as a connection between the hockey industry and the public by providing and proposing new promotions for fans and the community. In addition, Edmonton Oilers will fight for the well-being of its team, players and fans. Core Values EPS VALUES Tradition Leadership Motivation Strength Courage Perseverance

9. Home Jersey Front Back

10. Away Jersey Front Back

11. Text-a-Thon at Half Time A raffle will be held between periods for a chance to win an Alex Hemsky Plaque which has a 24K Gold Coin with a Photo. First 500 fans to text the secret code which will appear on the Jumbo-Tron at half time will receive a text back saying “Winner” and they can get the Plaque anytime they want at the Customer Service Line.

12. Mascot? The Oilers are one of the four NHL teams without a Mascot. (New York Rangers, Philadelphia Flyers, Dallas Stars)

13. New Mascot TheOilKing

14. Label and Logo

15. AlešHemský 2010-2011 Statistics 13 Goals 28 Assists 41 Points +2 Overall 14 Penalty Minutes Leads the team in Points

16. Rexall Place Capacity- Approx-17,500 Ticket Prices: Ranges from $43 - $215 Average Price: $60 Concessionaire- Delaware North

17. Attendance Since the 2005-2006 there has been no increase in attendance at Oiler’s games. The average attendance since 2005-2006 season has been 16,839. The total attendance has dropped over 100,000 fans in one year.

18. For Ticket Prices and Info call (780) 471-7210 or visit www.rexall-place.com