Graphic design involves visually presenting information to communicate a specific message to a targeted audience. It uses signs, symbols, typography, layout, illustration, and digital tools. The demand for graphic design grew due to three historical changes: the printing press, the Industrial Revolution, and advances in travel, communication, and technology. The document then provides examples of how graphic designers use different visual elements and techniques.

2. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Symbols: These convey information or ideas for all languages. Logos and trademarks: Symbols that represent the company or its product gain meaning through effective advertising. They play a major part in the identity of a corporation. Figure 10.1 Yin-yang symbol & swastika. Signs and Symbols Graphic Design

6. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Illustration: An image created to accompany words Figure 10.10 Henri de Toulouse-Lautrec, La Goulou at the Moulin Rouge, 1891. Word and Image

7. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.11 John Maeda, UCLA Catalog, 2004. Figure 10.12 TBWA/Chiat/Day, iPod Silhouette ad campaign, 2004. Word and Image

8. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.14 Cassidy Curtis, Graffiti Archeology , 2004-present . Motion and Interactivity Figure 10.15 W. Bradford Paley, A TextArc , 2003 .