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1. Pizza Restaurant Advertising How SMS Marketing Works

2. Many people believe that successful marketing for a pizza restaurant involves hiring big pros and spending lots of time and resources on a massive campaign.

3. But the reality is that making people aware of your awesome pizzas can be nothing more than a simple text message.

4. Text message marketing is very powerful and can make a curious customer your most loyal one.

5. He will become your living billboard singing praises about you!

6. There are many ways to do pizza restaurant marketing and text message marketing is one of the easiest ones to do.

7. You don't have to be an Einstein to figure it out.

8. There are some basic rules that are followed to make text messaging marketing successful.

9. Firstly, customers are given a choice to fill in their information via a print advertisements, email, order form, online signup form, or other type of communication.

10. You customer will basically trade you their information for a discount or special offer on your products.

11. The other way for prospective customers to signup for your text messages is to text a "keyword" (such as FREEBREADSTICKS) to your registered short code (a term used for the phone number a customer texts the keyword to).

12. For example your advertisement might say:

13. Text keyword FREEBREADSTICKS to 55555 to redeem this offer and receive future discounts.

14. Hurry, offer ends at midnight!

15. Customers share their information which then gets fed to a central database which stores all the details like phone numbers, addresses.

16. In some cases, even order details are stored so certain customers can be targeted with deals that they are bound to take - the "big pizza chains" are good at this.

17. Permission based marketing (also known as "opt in") ensures that the customer doesn't feel forced into parting with their information nor does he feel that his privacy is being invaded when he receives a message from the pizza restaurant.

18. This is critical to the success of your pizza text message marketing.

19. Make your customer customer feel happy, not invaded upon, when he receives a message from your restaurant.

20. Remember, if you give your prospects great bargains, you will get loyal customers.

21. Get started today with your own pizza text messaging.